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Data in the boardroom: More venture firms are snatching up data scientists

Data in the boardroom: More venture firms are snatching up data scientists | Marketing | Scoop.it
Some investors preach the importance of making decisions based on data but continue to back startups based on instinct. Now more firms are opting for a data-driven approach.
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Coke Drops Unsuspecting Moviegoers Into Sex Scene for Real-Time Ad

Coke Drops Unsuspecting Moviegoers Into Sex Scene for Real-Time Ad | Marketing | Scoop.it
What's more refreshing: A Coca-Cola, or a Coca-Cola ad poking fun at the brand's consumers?
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Fashion Short Film 'First Kiss' is Yet Another Lesson in Viral Marketing

Fashion Short Film 'First Kiss' is Yet Another Lesson in Viral Marketing | Marketing | Scoop.it
Is this heartwarming display of love and innocence an authentic one, or just another example of well executed viral marketing? Read on to watch the film and get all the details: First, check out the 3 minute piece here: ...
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Coca-Cola's storytelling: three lessons on content marketing and ...

Coca-Cola's storytelling: three lessons on content marketing and ... | Marketing | Scoop.it
Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format. Fuelled by the brand's Content 2020 plan, the redesign was described as 'the most ambitious rethink of ...
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The sooner you advertise here, the better | What I Found Today

The sooner you advertise here, the better | What I Found Today | Marketing | Scoop.it
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30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study ...

30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study ... | Marketing | Scoop.it
If you're curious about what the state of ecommerce looked like last year, ShopVisible recently released a report that highlights mobile benchmarks, payment methods, shopping channels and more for 2013.
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Who Runs The (Social Media) World? Girls. | TechCrunch

Who Runs The (Social Media) World? Girls. | TechCrunch | Marketing | Scoop.it
Behind every great social media platform stands millions of great women. And boy do they love their smartphones! According to research compiled by FinanceOnline, which was taken from PEW, Nielsen, and Burst Media, ...
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Social Media: The Free Beginner's Guide from Moz

Social Media: The Free Beginner's Guide from Moz | Marketing | Scoop.it
New to Social Media? The Free Beginner's Guide to Social Media from Moz has you covered. Learn best practices about Twitter, Facebook, Pinterest, LinkedIn, Google+, and more.
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