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Changing Technology Retail Design: How to Capture Female Buyers | TalentZoo.com

Fashion brands are in the business of using visual merchandising to make meaningful consumer connections and inciting “buy behavior.” They approach merchandise design as an opportunity to guide consumer behavior and reinforce brand image in...
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Neiman Marcus’s New Buyers Face Tough Luxury Retail Environment

Neiman Marcus’s New Buyers Face Tough Luxury Retail Environment | MARKETING | Scoop.it
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6 Steps for Successful Content Marketing Using SlideShare's Secret Search Sauce

6 Steps for Successful Content Marketing Using SlideShare's Secret Search Sauce | MARKETING | Scoop.it

Think of SlideShare's link juice as rocket fuel for your SEO program. All you need is a coordinated plan to start borrowing some of the professional network's search clout.

 

SlideShare is incredibly search-friendly — in fact, the website’s engineers built the site with search optimization in mind. The platform attains SEO superstardom by automatically transcribing copy from uploaded presentations. The search value of this is incredible.

 

Since a strong search presence is a huge boost for content marketing, SlideShare could be just what your brand needs for more successful content marketing. Think of SlideShare’s link juice as rocket fuel for the content you post on the platform. All you need to start borrowing some of the professional network’s clout is a coordinated plan...


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Jeff Domansky's curator insight, November 11, 2013 1:40 AM

Learn more about using SlideShare - an underutilized content marketing for business.

Jeff Domansky's curator insight, November 11, 2013 1:41 AM

sSmart SlideShare tips for your content marketing arsenal.

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Social Media Marketing Tips for Small Business

Social Media Marketing Tips for Small Business | MARKETING | Scoop.it

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SEO HELP's curator insight, January 23, 2014 2:18 AM
Social media marketing tips for small business firms
ariesintl's curator insight, August 13, 2014 2:28 AM

SEO Services

SEO HELP's curator insight, August 13, 2014 3:40 AM

Advisable social media marketing tips for small business owners

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How to define SMART marketing objectives - Smart Insights | #TheMarketingAutomationAlert

How to define SMART marketing objectives - Smart Insights | #TheMarketingAutomationAlert | MARKETING | Scoop.it

Digest...

 

 

 

When setting future objectives for marketing such as in a marketing plan it’s useful to look hard at each measure and ask “is it essential?”. The SMART mnemonic helps as a test or filter which you can use to assess the quality of measures. My personal definition of SMART is:

-- >  Specific – Can the detail in the information sufficient to pinpoint problems or opportunities? Is the objective sufficiently detailed to measure real-world problems and opportunities?

-- >  Measurable – Can a quantitative or qualitative attribute be applied to create a metric?

-- >  Actionable – Can the information be used to improve performance? If the objective doesn’t change behaviour in staff to help them improve performance, there is little point in it!

-- >  Relevant – Can the information be applied to the specific problem faced by the marketer?

-- >  Time-related – Can the information be viewed through time to identify trends?

 

Examples of SMART objectives

Here are some typical examples of SMART objectives, including those to support objective setting in customer acquisition, conversion and retention categories for digital marketing:

-- >  Digital channel contribution objective. Achieve 10% online revenue contribution within two years.

-- >  Acquisition objective. Acquire 50,000 new online customers this financial year at an average cost per acquisition (CPA) of £30 with an average profitability of £5.

-- >  Conversion objective. Increase the average order value of online sales to £42 per customer.

-- >  Engagement objective. Increase active customers purchasing at least once a quarter to 300,000 in a market (a hurdle rate metric)

 

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►NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

►Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 | #TheMarketingAutomationAlert


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CYDigital's curator insight, November 10, 2013 8:49 PM

And you'll want to click through to see the Ten Measures Design Test that challenges your KPIs.

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Hot trend for lingerie stores? Targeting teens - MSN Money

Hot trend for lingerie stores? Targeting teens - MSN Money | MARKETING | Scoop.it
Hot trend for lingerie stores? Targeting teens
MSN Money
The push toward younger lingerie buyers comes as retail sales growth slows. Retail sales barely budged last month, as consumers were hit by higher taxes and gasoline prices, Reuters reports.

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Fashion retailers are still failing to optimise email marketing for mobile - Econsultancy (blog)

Fashion retailers are still failing to optimise email marketing for mobile - Econsultancy (blog) | MARKETING | Scoop.it
Fashion retailers are still failing to optimise email marketing for mobile
Econsultancy (blog)
A few months I signed up to newsletters from a number of different fashion retailers in order to evaluate their welcome emails.

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A new analysis model for content marketing from Kraft Foods - Swipp

A new analysis model for content marketing from Kraft Foods - Swipp | MARKETING | Scoop.it

The post, "The Details Behind Kraft’s Content Marketing Strategy" had three things that were high-value: two matrices and a video from Julie Fleischer, Director of Media and Consumer Engagement at Kraft Foods.

 

....Reading through this point-of-view on content marketing also tied nicely into a conversation I had last week with Vernon Niven, CEO of the very-cool NeedTagger service, which is a “customer search engine for social media.” (Vernon is also, notably, an early investor in Flipboard.) In our conversation, he noted that as content marketing continues to grow, a successful and scalable content strategy increasingly relies on content curation as much as it does on content creation. Just like Joy’s Law, which states that “No matter who you are, most of the smartest people work for someone else,” there is a content corollary, which is that “The best content on the internet was created by someone else.”

 

Tying these two threads together comes up with the realization that the executional half of Fleischer’s model must have content curation as part of the model as well, not just content curation. Otherwise, the model can’t scale and, more importantly, you are under-serving your community by not sharing the best things with them....


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Jeff Domansky's curator insight, November 11, 2013 2:23 AM

This is valuable insight into the important role curation can, and should, play in content marketing.

People'sCode's curator insight, November 11, 2013 8:25 AM

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Confrontation between SEO and SEM | Thomson Data | #TheMarketingAutomationAlert

Confrontation between SEO and SEM |  Thomson Data | #TheMarketingAutomationAlert | MARKETING | Scoop.it

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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CYDigital's curator insight, November 10, 2013 5:14 PM

Why does it have to be a battle? If they both work for you, fine. Either way, your inbound must include search.

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4 Observations About The New Face Of Marketing - Forbes | #TheMarketingAutomationAlert

4 Observations About The New Face Of Marketing - Forbes | #TheMarketingAutomationAlert | MARKETING | Scoop.it

Digest...

 

1) Marketing is transforming from a cost center to a revenue-generator.

 

2) Business-to-business (B2B) marketing is transforming to business-to-individual (B2I) marketing. She shared recent findings from ITSMA’s surveys of B2B buyers of large-scale, complex technology-based solutions: Only 34% of the buyers’ time is spent online in the process of learning about technology solutions. In contrast, 22% is spent with solution providers or outside experts and 23% with peers. That’s a total of 45% of the buyer’s time that is spent with other people. “In B2B,” as CSC’s Panayi put it, “buying is [still] a group sport.”

 

3) Sales reps are becoming thought leaders. When asked “What are the most important things that salespeople should be doing for buyers during the purchase process,” buyers ranked “put buyer in touch with SMEs” as their #2 priority (after “provide product or service information”). But marketers ranked it only as the #7 priority, illustrating how they often miss the need to provide greater access to SMEs. Schwartz told the audience that they “need to find ways to scale your SMEs,” either by making SMEs more accessible online or by helping sales people become more like SMEs.

 

4) The new marketer is a Poogle. It’s the merging of P&G’s and Google’s marketing skills, the composite of the old and new faces of marketing. Munn called the new breed a “supermarketer,” Walker talked about “moving from Mad Men to Math Men.”

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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CYDigital's curator insight, November 11, 2013 9:42 PM

In B2B marketing, the Mad Man is on the deathbed. B2B marketing is now technology driven, so there ain't no Poogle. It's a pure-bred world.

Vicky Gillies's curator insight, February 4, 2015 8:59 AM

Surprising?  B2B customers are significantly more emotionally connected to their vendors....