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Rescooped by Cindy Leverenz from The MarTech Digest
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B2B vs. B2C Marketing: 6 B2B Content Blunders to Avoid - Reputation Capital

B2B vs. B2C Marketing: 6 B2B Content Blunders to Avoid - Reputation Capital | Marketing | Scoop.it
There are some major differences in B2B vs. B2C Marketing that you need to take into account when you're creating content for your company. Consider these six major elements that just won't work well with a B2B audience...

 

Strong Emotional AppealsRiskAppeals to Power, Money, Sex and StatusBiasExcessive Humor or WittinessGenerality
Via CYDigital
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CYDigital's curator insight, April 23, 2013 8:53 AM

Take a look at the corresponding image in this Scoop (if you're reading this without seeing the image, please click through). That's David. David's a robot from the movie "Prometheus." Last time we checked, B2B Buyers are not bots like David. B2B Buyers are people, just like B2C Buyers (and are one in the same, although they play different roles at different times). Should content marketing incorporate all the B2C Mad Men techniques out there? Of course not. However, we're not treating the B2B Buyer as a David: we're building personas, we're telling stories, we're appealing to both sides of the brain. David couldn't give a rat's petunia about an infographic, however, the B2B Buyer would. Click through to learn more about these 6 major elements, but bear in mind that David ain't buying from you.


  • See the article at repcapitalmedia.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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6 ways to spruce up your copy

6 ways to spruce up your copy | Marketing | Scoop.it

Listening to your customers is an important sales technique, but it's also essential for writing great copy. Here are the copywriting best practices for response and conversion

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Content Marketing - The Foundations | Visual.ly (HodgesNet)

Content Marketing - The Foundations | Visual.ly (HodgesNet) | Marketing | Scoop.it
Content marketing is the life-blood of all online marketing activity today.

Via CYDigital
Cindy Leverenz's insight:

Can't get enough of these exciting infographics! 

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CYDigital's curator insight, April 30, 2013 6:44 AM
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  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Rescooped by Cindy Leverenz from The MarTech Digest
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FREE: The Advanced Guide to Content Marketing - QuickSprout

FREE: The Advanced Guide to Content Marketing - QuickSprout | Marketing | Scoop.it
You already know that content marketing is the new SEO, but how do you do it? There are a lot of guides on the Internet that talk about it, but no one break

 

Here’s what is covered in this 40,000 word guide:

Introduction Chapter 1: Build a Strong FoundationChapter 2: Generate Clickable IdeasChapter 3: How to Plan Your Content For Maximum ProductivityChapter 4: Learn to Write Content Like a ProChapter 5: 12 Content Writing Secrets of The ProfessionalsChapter 6: Templates for Quick and Easy Content CreationChapter 7: Overcoming Common Content Marketing RoadblocksChapter 8: The Other Side of Content Creation: Optimize for SearchChapter 9: Promoting Your Content to Increase Traffic, Engagement, and SalesChapter 10: Driving Business Objectives With Content: 5 Simple Strategies for Monetizing Your Content

 

Click here to read The Advanced Guide to Content Marketing.


Via CYDigital
Cindy Leverenz's insight:

It is essential to continually learn about various topics in order to remain relevant to the business world. This is a great example of the generous sharing of knowledge that happens in my field of marketing. Way to go!

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CYDigital's curator insight, April 30, 2013 7:55 AM

Neil Patel has done it again! THIS IS A MUST READ AND A MUST PASS-ALONG TO YOUR COLLEAGUES AND STAFF!  You can breeze right through this, and your brain will grow exponentially.


Given the amount of his output, we don't think Neil sleeps.


  • See the article at www.quicksprout.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.


Help Traduzioni 's curator insight, April 30, 2013 9:14 AM

A free downloadable guide for content marketers. I'm just reading it now.

Rescooped by Cindy Leverenz from MarketingHits
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Things you should know about content marketing

Things you should know about content marketing | Marketing | Scoop.it
This infographic explains content marketing and its advantages for companies/organisations/brand.

Via Ally Greer, Brian Yanish - MarketingHits.com
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Ally Greer's curator insight, April 29, 2013 6:43 PM

Thought content marketing was a fad? Think again.

Emmanuel 'Manny' Gigante's curator insight, May 1, 2013 2:53 AM

why the dirty  little letter in your content is  "n" it should be "x"

CAEXI BEST's curator insight, May 2, 2013 7:42 PM
Ce que vous devez savoir sur le marketing de contenu
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B2B Content Marketing: It's All About Leads and Original Content

B2B Content Marketing: It's All About Leads and Original Content | Marketing | Scoop.it
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How are Brands Using Content Marketing?

Presentation from #EcommForum in London about content marketing in the retail sector. (RT @mackfogelson: Love the Audi, BMW reference in here: How are Brands Using Content Marketing?
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Creative Content Marketing Strategy: Best Brand Examples

Creative Content Marketing Strategy: Best Brand Examples | Marketing | Scoop.it

Open University, Corning and SAP have been killing it with optimized, creative content marketing. Learn from their most successful campaigns. ...Quality rules the day when it comes to content creation. We write often here on the importance of content planning and optimization and Lee Odden offered a complete framework for optimizing across SEO, social media and content marketing in his book, Optimize. Here are just a few examples of brands killing it with great content. Check them out and see what lessons you can take away to improve your own content strategy....


Via Jeff Domansky
Cindy Leverenz's insight:

This is very inspiring to the creative person in marketing,,,and great examples for marketing students!

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Savanna Steele's curator insight, September 25, 2013 8:21 PM

This article presents perfect examples of the correct way to implement creative content marketing. I find this article interesting in the regards to how successful the campagions that were used as examples had been so uniquiely different from one another. Again re-enforcing the content that was taught in week 7 in IMC. The means of communication that they use in the examlpes shows that the brands did their homework on their target audience and used creative methods to draw them into the conversation. 

Finau Tuipulotu's comment, September 26, 2013 11:58 AM
Good read savanna. This reading is almost similar to “12 Brilliant Direct Marketing Pieces you have to see”. In order to be creative you have to be able to have create unique marketing strategies to overcome competitors and also great demonstrating of marketing communications. Shown in the article are the three steps to creating content marketing success.
Anna Bairstow's comment, September 26, 2013 6:32 PM
Great scoop Savanna! Like you both mention, using the right kind of creativity in the right way is key for successful marketing strategies, in order to give brands that competitive edge needed in today's comeptitive and content driven consumer market. Reaching the right target audience with their creative messages is also important, through the use of communication and engagement that speaks to consumers.