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Twitter 101 for Social Selling

Twitter 101 for Social Selling | Marketing | Scoop.it

Twitter often feels like a big stretch for people; even for those who are already using LinkedIn for social selling. Twitter has more than 215 million active users with 500 million tweets sent every day. So although that’s the good news, it can seem like an overwhelming, confusing stream of everything-ness.  Some of those tweets are from your buyers and the people your buyer listens to. So, it’s an important complement to LinkedIn as your updates and interactions offer you an opportunity to build your personal brand and connect with a wider, more expansive audience than your connections on LinkedIn. You just don’t want it to feel so expansive that you can’t manage it all.

 

Let’s do a quick refresher of the essential components of social selling, which are in fact, quite similar to those of traditional sales:


Via Brian Yanish - MarketingHits.com
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Social Marketing is about Interactions, Questions, Creating Buzz

Social Marketing is about Interactions, Questions, Creating Buzz | Marketing | Scoop.it
Having a Facebook page or Twitter account is not enough to be successful with Social Marketing.  The search engines (Google, Bing, Yahoo) entered into agreements with the top Social Networking websites and classified sites (Craigslist, eBay) to place...
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Sales & Lead Generation Success with Social Marketing, Social Networking

Sales & Lead Generation Success with Social Marketing, Social Networking | Marketing | Scoop.it
A recent business survey reported 39% of business to business (B2B) marketers are generating leads from Facebook, and 19% generated sales from Facebook.
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