Marketing
8 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Andrew Spicer from Psychology of Consumer Behaviour
Scoop.it!

The 'Anchorman' Legend Continues, And It's Everywhere

The 'Anchorman' Legend Continues, And It's Everywhere | Marketing | Scoop.it
The sequel has been running a marketing blitz, including an in-character cameo on a local newscast.

Via k3hamilton
Andrew Spicer's insight:

Anchorman 2: The Legend Continues has proved us with an incredible amount of anticipation for its opening day premiere. The movie was originally forecasted to be on the big screens by the summer but has now been postponed to Dec. 18th. This delay seems to be working in Will Ferrell’s favor however, due to the incredible amount of marketing that has gone into this comedy over the past few months. This marketing strategy has encompassed many different venues of advertising including Saturday Night Live performances, Ben and Jerry’s Ice Cream flavors, Car commercials, a museum, and even something as obscure as having a communications department at Emerson College named after him for a day.

This marketing technique is genius. Will Ferrel thrives off of performing with random things and random people in a way that benefits his projects or objectives. By embracing this “scorched earth” technique of marketing, Will Ferrel’s new movie is all over the place! People everywhere have either seen his car commercials or saw him on Sportscenter, or have seen the youtube video of him actually reporting the news in Minnesota with the small town news team. He is doing a tremendous job in spreading information about his movie and building anticipation for the debut day. I will personally see this movie when it is released over Christmas break and encourage you all to do the same. Until then, we will just have to wait and see what new marketing techniques Will Ferrel will provide for us as entertainment. 

more...
k3hamilton's curator insight, December 8, 2013 4:54 PM

so much for journalistic ethics

Jack O'Dowd's curator insight, December 8, 2013 7:43 PM

Anchorman is a very funny movie, and the advertisers are doing everything they can to promote the new movie! I am excited to see the next movie, but have been aware of the new one for a long time. It is amazing what people these days do to make things sell! I feel that this is a little overboard becuase it is taking away other peoples jobs that actually have news! Why not just make a regular TV add? Although it is a creative idea, they need a better way to promote such a funny movie!

Belkacem Nabout's curator insight, December 9, 2013 6:46 AM

Un investissement garantit 20 ans et pris en charge par de véritables professionnels
http://home.worldgn.com/lang/fr/?u=belgouche

Scooped by Andrew Spicer
Scoop.it!

Can Football Helmet Technology 'Sense' Danger? - CBS Local

Can Football Helmet Technology 'Sense' Danger? - CBS Local | Marketing | Scoop.it
Can Football Helmet Technology 'Sense' Danger?
CBS Local
As CBS 2′s Cindy Hsu reported, a growing number of schools are turning to technology to identify concussions as soon as they happen on the football field.
Andrew Spicer's insight:

This new helmet technology for sensing the seriousness of an impact in regards to how concussed an individual may be, is still in its introductory stages of the product life cycle. Research is still being conducted on the sensor and its effectiveness by our very own Virginia Tech scientists. Currently scientists believe that much more testing must be done. Although the sensor will flash a green, yellow, or red light depending on how hard the impact is, this technology does not officially diagnose concussions. It only allows parents or coaches to judge how hard a hit was and the damage sustained to the individual.

 

This technology has a huge target market in all contact sports from grade school to professional level. It can be used for not only football helmets, but can even have applications in lacrosse, NASCAR, and pretty much any other contact sport. Along with having a huge target market, this technology coincides with the trend of sports safety specifically in concussions, which has been receiving more and more publicity lately. With this added publicity, and the potential of this product, this would be a very profitable consumer item and would have a longer-term application. It could be used permanently in professional, collegiate, and high school sports across the nation. This would allow the products life cycle to extend for a very long time, only ending when a new technology could replace it- which would only occur if the new product displays notable advantages to the existing product.

more...
No comment yet.
Scooped by Andrew Spicer
Scoop.it!

Why you won't be seeing Coca-Cola ads for a while

Andrew Spicer's insight:

This article informs the reader that Coca-Cola Philippines has stopped its advertising in the area. Not because of a poor market response to their campaign, but because a greater good is calling. Instead Coke has promised all of its money spent on advertisement costs in that area to go into a fund for typhoon “Yolanda” relief. This typhoon has killed 4,000 people and is said to be the strongest typhoon to make landfall to date. The areas afflicted by this tragedy are in desperate need, and Coca-Cola answered.

 

By choosing to stop advertising, and apply that money to a legitimate humanitarian act, is a tremendous marketing tactic. By claiming to not spend money on advertising, Coca-Cola is advertising! Their absence of commercials, billboards, radio ad’s, magazine ad’s,  etc. will be come a marketing reminder that Coca-Cola is out helping the victims of this tragedy. This is a great positioning technique in which the customers of coke can now view the company as humanitarian and compassionate. Also, coke was able to donate about $590,000 worth of bottled water to the afflicted areas. This is great because Coke already manufactures those products so its not hard to donate them for a cause. In addition, since bottled water is in such high demand it’s the perfect way to supply the need while simultaneously still advertise just because your product is providing relief. 

more...
No comment yet.