How To Structure Your Fundraising Story | marketing |

In writing fiction, there is a technique known as the ‘story spine’ that outlines the various components and flow of a typical narrative arch. Over the years, I developed the following ‘fundraising project story spine’ to help gather information needed to create these snapshot-style overviews.


Love this simple, direct and very helpful article on how to structure a fundraising story! This applies to both nonprofits, and to businesses seeking to raise cash.


Thanks Gregg Morris for sharing this article.

Via Dr. Karen Dietz