Marketing Books Using Demographics, Psychographics, and Consumer Behavior | Digital Book World | Marketing | Scoop.it

Marketers can’t predict the future any more so than anyone else. However, there are two aspects of trying to anticipate the future that I’ve found to be near-truisms—at least when marketing books to consumers (which is really the only time I endeavor to predict the future) .

 

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Via Carisa Kluver