Marketing & Business strategy
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Email Nurture Campaign Strategy for B2B Marketing Made Simple - G2M Solutions | #TheMarketingAutomationAlert

Email Nurture Campaign Strategy for B2B Marketing Made Simple - G2M Solutions | #TheMarketingAutomationAlert | Marketing & Business strategy | Scoop.it
A simple comprehensive and practical guide to email nurture campaigns for B2B marketers

 

Brief overview...

 

How do I create a successful email nurture campaign? What you will need:

Detailed description of your target personas and their problemsPre-determined lead scoring to indicate what stage the contact is at (ideally)Marketing automation systemA good content writer to create compelling emails
Via CYDigital
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CYDigital's curator insight, July 22, 2013 10:43 AM

The aforementioned graphic summarizes how you should break down your lead nurturing efforts, assuming you know each target's persona(!). Regardless, it's an excellent article as it provides tips for each phase of the funnel.


  • See the article at www.g2msolutions.com.au
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24 Statistics, Tips & Tricks To Boost Your Content Marketing Strategy [INFOGRAPHIC] - AllTwitter

24 Statistics, Tips & Tricks To Boost Your Content Marketing Strategy [INFOGRAPHIC] - AllTwitter | Marketing & Business strategy | Scoop.it

24 Statistics, Tips & Tricks To Boost Your Content Marketing Strategy [INFOGRAPHIC] (24 Statistics, Tips & Tricks To Boost Your Content Marketing Strategy [INFOGRAPHIC] http://t.co/o5nChIlVTt)...

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Effective Marketing Strategy | Social Media Today

Effective Marketing Strategy | Social Media Today | Marketing & Business strategy | Scoop.it
Regardless of where you look, the definition of marketing is blurry. I've rolled a handful of them into one: communications activities to attract customers. Who handles them? One person? A department?
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Lack of Strategy Slows Down Mobile Marketing Growth - QR Code Press

Lack of Strategy Slows Down Mobile Marketing Growth - QR Code Press | Marketing & Business strategy | Scoop.it

There have been rumblings within the marketing profession for a number of years as to how important mobile marketing will be for businesses. Clearly it is widely known that an ever growing number of people are using their phones for more than just making calls with approximately 40% of people in the US owning a smartphone with this increasing to 50% in the UK. These people are using their phones to check emails, check Facebook, and surf the internet, so it makes sense for marketers to specifically target this market and to look at ways to get their message out there.

 

However, partly due to the fact that only 25% of the total internet usage comes from mobiles compared to the belief that it would overtake traditional usage by 2014, it is fair to say that the growth of mobile marketing has been slower on the uptake. The reason? A lack of a clear strategy as to how to best use this new marketing tool resulting in problems developing that have then led to it not being as effective as it should be.

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Creating A Successful Marketing Strategy - Forbes

Creating A Successful Marketing Strategy - Forbes | Marketing & Business strategy | Scoop.it
Creating A Successful Marketing Strategy
Forbes
And the world has changed – competition has increased, clients have become more discerning and social media has had a dramatic impact on the types of marketing activities that are the most effective.
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