MARKETING & BUSINESS HIGHLIGHTS (bilingual)
1.0K views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Rose Marie DeSousa
Scoop.it!

Starting Your Consulting Business - Some Tips ~ Business ...

You have to decide at some point, whether you are employed or not, that you will not entertain opportunities to go work for someone, but will devote all your resources, time, network and energy in starting your own business.
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Curation, Veille et Outils
Scoop.it!

Ressources d'appui pour mener une veille Internet

Une sélection de ressources sur la veille Internet. En amont de la veille, les enjeux et les méthodes ainsi que les étapes à prévoir.


Via Veille digitale
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Content Creation, Curation, Management
Scoop.it!

#ContentMarketing : Is Content Marketing The New Advertising? | Social Media , Social Commerce & Community Management

#ContentMarketing : Is Content Marketing The New Advertising? | Social Media , Social Commerce & Community Management | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
When I ask people what they think marketers do or what is marketing, they almost always say that marketing is some form of advertising or promotion.

Via massimo facchinetti
more...
No comment yet.
Scooped by Rose Marie DeSousa
Scoop.it!

Le financement participatif peut-il bâtir des villes ? | InternetActu

Le financement participatif peut-il bâtir des villes ? | InternetActu | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
Les plates-formes de financement participatif profitent du développement de nouvelles possibilités de fabrication, plus agiles, notamment des entreprises chinoises, souligne Gadi Amit dans Wired, surtout parce qu'elles ont montré ...
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Mind blowing Perspectives
Scoop.it!

Clay Shirky: How the Internet will (one day) transform government

The open-source world has learned to deal with a flood of new, oftentimes divergent, ideas using hosting services like GitHub -- so why can't governments? In...

Via abhijit pradhan
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Entrepreneurs Marketing Scoop
Scoop.it!

Is your startup VC-backable?

Is your startup VC-backable? | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Looking for VC funding? Here's how to figure out if your company stands a chance.


Via Joellyn Sargent
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Online Marketing Resources
Scoop.it!

Better SEO through Integrated Content Marketing

Better SEO through Integrated Content Marketing | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
In this article, we will explore strategies to plan and execute content to positively impact organic search traffic, enhance your social network and re-think how you describe your business – shifting from “inside-out” to “outside-in” language.

Via Pedro Da Silva
more...
No comment yet.
Scooped by Rose Marie DeSousa
Scoop.it!

La Fédération des Chambres de commerce du Québec (FCCQ) crie ...

La Fédération des Chambres de commerce du Québec (FCCQ) crie ... | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
La FCCQ est bien mal partie pour démontrer un peu de bonne foi dans son approche du respect du bien commun et d'une juste compréhension dans son approche client. Il faudrait que vos membres se débarassent d'une ...
more...
No comment yet.
Rescooped by Rose Marie DeSousa from WebsiteDesign
Scoop.it!

How To Create Effective Icons

How To Create Effective Icons | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Drawing teaches you to see – and then to translate what you see into line and shape on paper – and that is exactly how you create effective icons.


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Inspired By Design
Scoop.it!

How to Use Mind Mapping

MindMapping is one of the most powerful planning tools we can use. Mindjet MindManager has long been the "go-to" mindmapping tool by those in the Know. Steve Dotto delivers a terrific how-to introduction to the world of Mindmapping and to Mindjet Mindmanager


Via Andrea Zeitz, Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Winning Digital Strategies
Scoop.it!

A Quick Guide To Naming Your Business

A Quick Guide To Naming Your Business | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

How to decide what your business name should say about you and your company.

The first thing to remember when naming something is not to rely too heavily on another's advice.

Don't forget about the law and conduct a legal name search. The last thing you want is to hit it big, then be forced to change your name because a tiny company has the same name and wants $100 million from you for the rights to it.

Start by sitting down and making a list of what you want your name to stand for in the mind of the consumer. Your name should reflect your name and your positioning.

You must decide what you want your name to imply. It's usually the first thing your prospects learn about you. Here are some of the things your name can tell your prospects about you:

QuickThe bestConvenientHighest qualityExperiencedFunOutrageousReliableInexpensiveGuaranteedRecommendedHonestDangerousUnique

Eight Simple Rules for Choosing a Business Name

1. Your name should have a positive ring. 

Avoid anything negative. Your name should make people enthusiastic and optimistic
2. Avoid difficult names. 

If people have trouble pronouncing it or spelling it, they won't remember it
3. Make your name unique. 

You don't want people confusing you with a business that already exists, especially if it's one with a poor reputation.
4. Don't use a name that will limit you down the road. 
5. Use a descriptive name, such as Jiffy Lube. 

Note that this name also conveys a benefit.
6. Don't get caught up in trends or fads. 

While it may be profitable in the short run, focus on the long haul.
7. Your name should reflect your identity: 

dignity, largeness, local identification, quality and other descriptive elements.
8. Pick a name that looks and sounds attractive 

on the phone, on the radio, on your letterhead, and on your website.

 

Once you have your list of attributes, try it out on peers and focus groups.

Now you've got to make a decision.

 

Do you want a name that's generic, descriptive or fanciful?

Fanciful  names are easy to protect however they do not convey who you are and what your brand is about.

Descriptive names are easy favorites. They communicate enough about your product to help the sale, but they're unique and stick in the customer's mind and help stop the competition.

Lastly, you can use a generic name. These names are virtually unprotectable, but they have the ability to immediately telegraph what your business does.

 

By Jay Conrad Levinson. http://bit.ly/Q6skIa

Source. http://bit.ly/RmwyCV


Via maxOz, William Deckers
more...
maxOz's comment, August 17, 2012 7:21 AM
Alessio Thank You & Have A Wonderful Weekend xxx
maxOz's comment, August 17, 2012 9:18 AM
Thanks Javi For Sharing, cheers M
maxOz's comment, August 18, 2012 9:43 AM
Thank You Nabil For Sharing Michele
Rescooped by Rose Marie DeSousa from Market to real people
Scoop.it!

How to Help Your Customers Help You by Sharing Their Stories

How to Help Your Customers Help You by Sharing Their Stories | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
In this example, a single customer interview netted more than 38 pieces of content. And here are the essentials on how to get your customers to help you.

 

Love this very clear how-to article for gathering customer stories. The author provides very clear steps on how to get this done. Yeah!

 

Her best piece of advice is to not do the interviews yourself -- find someone else who is a good listener, maybe even someone outside your company. Excellent tip. Asking customers for their stories is sometimes hard to do. Maybe the story the business wants to hear is not the story your customer wants to tell -- and I don't mean that customers want to complain. I just mean that businesses need to be open to all kinds of stories a customer may want to share. Sometimes it is a lot easier for a neutral party to gather these stories for you.

 

My only other comment is that the author focuses on case studies. But case studies are not the only kind of customer narrative to write. Case studies are not the only effective kind of customer story to share. Better to just collect the stories and then determine what form to use.

 

It is fabulous that the author shares how a single story can parley into 38 pieces of content. That is a content creator's dream come true! 

 

Read the article for the author's process, great tips, and a free downloadable book. 

 

Thanks Giuseppe Mauriello @pinomauriello for suggesting this article to me!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Dr. Karen Dietz, Robin Martin
more...
Victoria Morgia Jamolod-Umbo's comment, September 28, 2012 6:59 AM
A very inspiring story. Hopefully, this will serve as an educational inspiration to many people....
Dr. Karen Dietz's comment, September 28, 2012 9:56 AM
I hope so too Victoria. So glad you liked the article. Have a happy day!
Scooped by Rose Marie DeSousa
Scoop.it!

Relations clients : l'e-mail loin devant les réseaux sociaux - CIO-Online

CIO-OnlineRelations clients : l'e-mail loin devant les réseaux sociauxCIO-OnlineLancée à l'initiative de la Commission E-marketing du SNCD (Syndicat National de la Communication Directe), l'étude Email Marketing Attitude (EMA) est une enquête sur ...
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Content Creation, Curation, Management
Scoop.it!

Content Funnel and a Decision-Maker’s Guide to Making Smart Content Marketing Technology Choices | Content Marketing Institute

Content Funnel and a Decision-Maker’s Guide to Making Smart Content Marketing Technology Choices | Content Marketing Institute | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
Our new guide to content marketing technology choices will help you sort through the options and find smart solutions for your business.

Via massimo facchinetti
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Social Media, Marketing and Promotion
Scoop.it!

The Rise Of The Micro-Entrepreneurship Economy

The Rise Of The Micro-Entrepreneurship Economy | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
Years ago, Russell Howze was working as a creative at an advertising agency in Atlanta when he got laid off due to budget cuts. He then spent years piecing together work through various corporate jobs, until he decided to follow his heart.

Via Ganesh Mannar, Steven Hughes
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Designer's Resources
Scoop.it!

MyPrice · The app every freelancer needs [FREE APP]

MyPrice · The app every freelancer needs [FREE APP] | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Mark: Pricing your creative services fairly and accurately is a tough task.

 

If you're freelancing you can under price and be smothered with work that's not profitable or you can over price and be listening to crickets while your telephone gathers dust. As an agency, a few bad pricing mistakes and you'll find yourself selling your Herman Miler chair to cover a small part of the power bill.

 

There are so many fixed and variable factors involved in pricing a project and each project is different. Professional creative services is not a 'one price fits all' proposition.

 

Recently I found a great [FREE] iPhone app that helps simplify the pricing process. It takes into consideration various 'constants" like your location, skill level and work experience, then it asks you pertinent questions (variables) about the project you are pricing.

 

The results help you determine your base hourly or project rate and gives you a really good price range for which to base your proposal.

 

It's a much better way to consistently and professionally price your services rather than just pulling a number out of your nose.

 

Are you a web or graphic designer? Calculate how much you can charge for your creative services taking under account factors like the project, client, location, as well as your education and experience.


Via Mark Strozier
more...
No comment yet.
Rescooped by Rose Marie DeSousa from AppTech
Scoop.it!

The Marketing Tactic that Social Media Marketers Often Forget

The Marketing Tactic that Social Media Marketers Often Forget | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
Pinterest is a paranoia, Instagram can be addictive and Facebook is so big you cannot ignore it. Social media is the hot business marketing trend. There is one very core marketing tactic that should be woven into every part of your digital marketing.

Via Efraim Silver, Raj
more...
No comment yet.
Rescooped by Rose Marie DeSousa from BI Revolution
Scoop.it!

The New Selling, Data-Driven, BI Fueled and Social

The New Selling, Data-Driven, BI Fueled and Social | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Marty Note
This is a fascinating study about what sales is becoming (some good, some bad).  I'm a believer in the idea that sales and marketing is becoming one thing. The subtext here supports that idea, but it was surprising that the same things that drove me to create a sales territory management system at M&M/Mars with a PC in 1984, the over burden of admin, still is a battle sales fights. Sales people should be selling. Any other use of their time is crazy. 


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Online Marketing Resources
Scoop.it!

40 of the best corporate blogs to inspire you

40 of the best corporate blogs to inspire you | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Blogging for your company or client can prove difficult. How do you engage audiences around what might seem to be a dull topic? Look to these blogs for ideas.


Via Pedro Da Silva
more...
Benjamin Ivarsson's curator insight, March 28, 2014 12:59 PM

Inspiration for everyone on products that may interest anyone.

Rescooped by Rose Marie DeSousa from Online Marketing Resources
Scoop.it!

Agile Marketing Guide: Applying Agile Methods to Online Marketing

Agile Marketing Guide: Applying Agile Methods to Online Marketing | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
This agile marketing guide explains why marketers using the traditional waterfall method often fail, and how to fix the process with agile techniques.

Via Pedro Da Silva
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Internet world
Scoop.it!

Viadéo lance les pages entreprises et met à jour les pages profils | Jofischer

Viadéo lance les pages entreprises et met à jour les pages profils | Jofischer | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
Viadéo lance ses pages entreprises et met à jour les pages profils: Il y a quelques mois Viadéo a commencer à pr...

Via Miralles Richard
more...
No comment yet.
Rescooped by Rose Marie DeSousa from WebsiteDesign
Scoop.it!

Top 5 Landing Page Analytics KPIs Every Marketer Should Know

Top 5 Landing Page Analytics KPIs Every Marketer Should Know | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Analytics matter but not every marketer knows where to start – especially when it comes to landing page analytics.

ion interactive have outlined five critical analytics you should know when assessing your landing page optimization performance. With  added additional best practices to improve these key metrics and industry benchmarks.

 

By ion interactive. http://bit.ly/PMxI4B

Source. http://bit.ly/Qq0gSl


Via maxOz, Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Winning Digital Strategies
Scoop.it!

The Facts On The Benefits Of Starting Your Own Business

The Facts On The Benefits Of Starting Your Own Business | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Ideas and Infographics Starting your own business can be difficult, but it can also be highly rewarding. For many people, it's a dream that is never realised, but for a lucky few, it's a reality. If you've considered going it alone and pursuing...

 

Starting your own business can be difficult, but it can also be highly rewarding.

For many people, it’s a dream that is never realised, but for a lucky few, it’s a reality.

 

The freedom of being your own boss can be one of the best things about being self-employed.

For many, the thought of managing your own workload without being under the watchful eye of an employer is very appealing.

 

Your own business can also give you the opportunity to purse something that you’re really passionate about. It’s often said that if you can find something which you enjoy doing, you never have to work a day in your life. Turning a hobby or an interest into a profitable business can give you immense satisfaction.

If you run your business well, the rewards can be huge.

 

If you’ve considered going it alone and pursuing your dreams, take a look at this Infographic from the team at XLN BusinessServices,  which is full of useful information about how to approach starting your own business.

 

By Nadine Bourne. http://bit.ly/NxSyqP

Source. http://bit.ly/PmpNeO


Via maxOz, William Deckers
more...
maxOz's comment, August 14, 2012 11:05 PM
Thank You John Very Much, Did You Enjoy The Olympics? x
Alessio Manca's comment, August 15, 2012 7:13 AM
TYVM Michele! Have a wonderful day and keep scooping hot!!
maxOz's comment, August 15, 2012 8:26 AM
Thank You Dolce Alessio xxx
Rescooped by Rose Marie DeSousa from Innovation & Institutions, Will it Blend?
Scoop.it!

Intuit: The Thirty-Year-Old Startup - Experiment and Innovate

Caroline Donahue shares how Intuit works to constantly experiment and innovate for its customers.

Via Karen Steffensen, Deb Nystrom, REVELN
more...
No comment yet.