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Infographic SEO top priority for B2B and B2C marketers

Infographic SEO top priority for B2B and B2C marketers | Marketing & Business | Scoop.it
B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123s new State of Digital Marketing 2012 Report.

 

SEO, and how to measure its effectiveness, are top concerns for marketers, according to Webmarketing123's new “State of Digital Marketing 2012 Report.” The survey, which drew on responses from more than 500 B2B and B2C marketers, found growing interest in social media from B2B companies, but ongoing frustrations with how exactly to gauge the impact of these online efforts. (See infographic below.)

 

Direct Marketing News spoke with Paul Taylor, CEO of Webmarketing123, about the findings and what they might mean for marketers.

 

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B2B Companies Enhance Social Media Presence with Lead-Generation Emerging as Top Online Marketing Objective (2012 Report)

B2B Companies Enhance Social Media Presence with Lead-Generation Emerging as Top Online Marketing Objective (2012 Report) | Marketing & Business | Scoop.it

B2B companies are fast catching on to online marketing trends as more of them start to follow the example of their B2C counterparts when it comes to social media engagement, shows a recent report by WebMarketing123.com. According to the “State of Digital Marketing 2012” report by the California-based online marketing firm, 63% of B2Bs surveyed are moderately to highly engaged with social media (27% highly engaged) – not a far cry from the 70% in B2Cs (40% highly engaged) – and majority of them are certainly reaping the rewards.

 

Top areas for social media marketing investment are Facebook, LinkedIn, and Twitter, and across these platforms, nearly all advertisers (of the 60% that spends) are generating leads and roughly half of them reports closed deals.

 

Shift in Online Marketing Priorities
According to the report, 54% of B2B marketers primarily aim to generate leads when launching digital marketing programs, twice as much, compared to last year’s poll, while 28% aim for increasing brand awareness. Only 10% of B2B marketers surveyed cited increasing sales as their main objective while 6% engage in online marketing primarily to generate website traffic.


SEO With Most Impact in Lead Generation
About 59% of B2B marketers consider search engine optimization or SEO as having the biggest impact on lead generation while 21% points to social media as their top lead-generating channel. The report concludes that compared to 2011, 50% more B2B marketers consider social media with the most impact on lead generation.

 

Social Media Spending Stays Up
The report shows that 41% of B2B marketers have plans to increase social media spending over the next year and another 56% will maintain their budgets.

 

Internal Management vs External Agency
The WebMarketing123.com report also found that marketers are twice as likely to be highly satisfied with SEO performance if they work with an external agency as compared to having their online marketing campaigns managed internally. Only a quarter of those surveyed are highly satisfied with in-house PPC management compared to one-third who sought the expertise of PPC specialists.

 

Measurement and Attribution Challenges
Two in 10 B2B marketers with social media presence are unable to attribute leads and closed deals to social media. It is notable how social media spending continues to go on an upward trend despite the fact that “marketers are still struggling to measure and attribute the value of their investment.”

 

 

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The Perception Gap: What Customers Want And What Executives Think They Want

The Perception Gap: What Customers Want And What Executives Think They Want | Marketing & Business | Scoop.it

Pivot released a revealing research - Social Consumers and Social Marketers: The Perception Gap Report [February 2012] documenting the increasing gap between marketer and customers.

 

Brian Solis refers to this as the Great Divide or the  “The Perception Gap,” the distance between what customers want in social media and what executives think they want.

In collaboration with Barnickel Design, this Infographic visualizes the extent of the perception gap between social consumers and social businesses.

 

Highlights:

76% of marketers feel they know what their customers want yet only 34% have asked customers.

83% of consumers seek deals, but only 53% of businesses think that’s what customers really want.

45% of marketers feel that rewards programs are important to customers and 70% of social consumers thought otherwise.

59% and 58% of social customers wish to engage businesses for buying insights and customers service respectively; on the contrary only 37% of marketers believe that these services are in demand by their customers.

There’s agreement between customers and marketers on product feedback.

55% of consumers and 53% of marketers would like to collaborate on improving products and experiences.

 

By Brian Solis.  http://bit.ly/L9aaJi

Download the Report - Social Consumers and Social Marketers: The Perception Gap [PDF]

http://bit.ly/OxR3YP

Source. http://bit.ly/O8x3Nz


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maxOz's comment, August 23, 2012 9:32 AM
Alessio Thanks Very Much For Sharing xzxzx
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Social Marketing Automation

Social Marketing Automation | Marketing & Business | Scoop.it

In this  Infographic, Social Marketing Automation is defined, providing  various use cases for marketers to explore.

Marketers can use Social Marketing Automation to identify brand advocates, customers who are ripe for an upsell, and prospective customers.

To learn more about Social Marketing Automation download Awareness' new white paper Social Prospecting & Scoring: A Disruptive Process to Identify Leads, Generate Demand and Target Influencers [PDF] http://bit.ly/OzyViE

By Awareness. http://bit.ly/OLD5RO

Source. http://bit.ly/NynZDI


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maxOz's comment, August 30, 2012 5:18 AM
Alessio thank You! xxx
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How Pinterest and Instagram are changing your brand strategy

How Pinterest and Instagram are changing your brand strategy | Marketing & Business | Scoop.it

Visual social platforms create genuine brand stories with inspirational imagery. Here's what to consider before developing your visual content strategy.

 

In 2008, Steve Jobs took the stage at the Macworld Expo and shared what seemed like a startling statistic: "Forty percent of the people in the U.S. read one book or less last year...People don't read anymore." Many are saying this statement could be seen as a foreshadowing of the explosive growth in visual content. But that wouldn't really be accurate. Direct marketers have long known this; creating compelling visual content has been at the center of their world for years.

 

People are compelled by strong visuals -- it's why we watch the movie without reading the book, why (prior to digital channels) we scrapbooked ideas for decorating our houses, and why "before and afters" make us buy stuff. Visuals matter. It's also why, nearly a decade ago, platforms like Smugmug, Flickr, and Photobucket were created -- to let people take their photo sharing online.

 

The biggest difference today is that the new players in the visual platform space -- Facebook, Pinterest, Instragram, and more -- have made it easy; it's easy to collect, easy to share, and, most importantly, easy for brands to get involved.

 

Yet with that ease of sharing comes important brand considerations. These new platforms are social at their core. So it's instantly about more than putting a few images on a page; it's opening a window into your brand. What companies share must strike a balance between bringing to life a genuine brand story and providing content that inspires and compels action. Furthermore, marketing strategies for how brands engage with consumers should reflect how and why consumers are using those channels.

 

Here are tips for navigating the waters of these new visual platforms using a combination of direct marketing best practices and our learned understanding of digital and social behavior.

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Small Business Stats - UK, Europe And Beyond

Small Business Stats - UK, Europe And Beyond | Marketing & Business | Scoop.it

In recent months and years there has been a huge amount of interest in how well small business is supported in the UK, throughout Europe and, ultimately, the rest of the world.  Calverton Finance  specialises in working with SMEs are often astounded by the diversity of businesses - something that was proven in their research findings that 99% of UK businesses are SMEs, provided 2 out of 3 jobs in the private sector.

The UK has the lowest corporation tax rates and lowest startup costs - which help ensure that a whopping 500,000 people are able to start up their own business every year.

 

By Calverton Finance . http://bit.ly/U17ezW

Source. http://bit.ly/P78cWK


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The State Of B2B Lead Generation

The State Of B2B Lead Generation | Marketing & Business | Scoop.it
View the results from a survey of a few hundred B2B lead buyers answering questions about lead sources, technology and more.

The world of online marketing, and lead generation, continues to evolve.

Buyer Zone surveyed a few hundred B2B lead buyers and asked them a boatload of questions about lead sources, technology and more.

This Report, State of B2B Lead Generation, will help you get a handle on what businesses are using and thinking about online lead generation - right now:

Lead sources Best practices The use of technology Marketing and sales alignment And more

This Infographic shows highlights from the survey and report

 

By BuyerZone. http://bit.ly/MTsk2L

Report  State of B2B Lead Generation. [PDF] http://bit.ly/OkdyBP

Source. http://bit.ly/SCMiko


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