Marketing & Brand Strategy
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Marketing & Brand Strategy
Thought leadership, ideas and inspiration from the traditional, social and digital realms
Curated by Drake Manning
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Why Social Marketing Is So Hard

Why Social Marketing Is So Hard | Marketing & Brand Strategy | Scoop.it

Brands are spending a great deal of time and energy investing in platforms to get likes or pluses, and not really being social at all. 

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Why the SBA's Early-Stage Innovation Fund Won't Help Startups Access Capital (Opinion)

Why the SBA's Early-Stage Innovation Fund Won't Help Startups Access Capital (Opinion) | Marketing & Brand Strategy | Scoop.it
One of the SBA's biggest investment programs to launch this year may fall on deaf ears as the venture-capital community swoons from years of lousy...
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Culture Eats Strategy For Lunch | Fast Company

Culture Eats Strategy For Lunch | Fast Company | Marketing & Brand Strategy | Scoop.it
Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstrom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In N' Out, and you'll get a taste of these brands’ vibrant cultures. ...
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Lack Of Social Customer Service Puts Retailers At Risk | CMO.com

Lack Of Social Customer Service Puts Retailers At Risk | CMO.com | Marketing & Brand Strategy | Scoop.it
In the past few years companies have invested billions of dollars to build up their fan pages; Facebook’s advertising revenue (mostly spent on getting fans) is forecast to hit $4.27b in 2011.
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Is Your Brand Activated? | CMO.com

Is Your Brand Activated? | CMO.com | Marketing & Brand Strategy | Scoop.it
At a time when customers have the power to easily block a brand, validate claims, test for authenticity, and then tell the world about their brand experience, the stakes are high–and a brand’s ability to positively influence the influencers is a...
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Your Sales Function is Killing Your Company

Your Sales Function is Killing Your Company | Marketing & Brand Strategy | Scoop.it
Linkedin inspired me this week. It offered a great example of the incredible disconnect between marketing, communications, brand and sales functions in some companies. There are still some companie...
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The World's 50 Most Innovative Companies

Amazon, Apple, Facebook, and Google are transformational firms, obsessions of the business world and deservedly so.
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ECHOGY by Drake Manning

ECHOGY by Drake Manning | Marketing & Brand Strategy | Scoop.it

Why brands need a community manager to improve their fans' Facebook experience (and social media experience across multiple platforms). ECHOGY blog Drake Manning.

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Watching The Wheels Come Off The Green Machine - Forbes

Watching The Wheels Come Off The Green Machine - Forbes | Marketing & Brand Strategy | Scoop.it
By any rational standard the introduction of the Chevy Volt and Nissan Leaf, with fewer than 2,000 units sold between them last month, can only be described as disasters.
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Shattering 10 branding myths - CBS News

Shattering 10 branding myths - CBS News | Marketing & Brand Strategy | Scoop.it
Brand loyalty is dead, personal branding, and other popular myths...
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9 Nagging Questions To Tune Out When Launching A Startup | Fast Company

9 Nagging Questions To Tune Out When Launching A Startup | Fast Company | Marketing & Brand Strategy | Scoop.it
So, you’ve decided to do the startup thing, and you’ve told a few people. Turns out everyone and their dog has an opinion about it, regardless of whether or not they’ve ever been in your shoes.
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