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André Staltz - The Web began dying in 2014, here's how

André Staltz - The Web began dying in 2014, here's how | Digital Transformation | Scoop.it
Open Source Hacker
Daniella Santamaria Bleu's insight:
Will the #web eventually disappear? 

#TRInet is taking the power according to Andre Staltz, a programmer; as I understand the user experience of digital gives 70% of the traffic to the three tech giants worldwide. 

A couple of years ago I went through a digital transformation myself while I graduated from a Digital MBA, it was a tsunami of learning for me, the main thing is that the digital era is transforming everything, anything you can think of. 

However, it never came up to my mind what many researchers are saying about the web today, that the web will eventually disappear. 

In this article, Andre Staltz, has given a precise date for the start of the end of web: 2014, and even the creator of the web, Tim Berners Lee is requesting us to save it in another article published in March 2017 by the Guardian “I invented the web. …. we need to change to save it… It has taken all of us to build the web we have, and now it is up to all of us to build the web we want – for everyone” 

Why is this happening? We are actually doing it ourselves with our “user experience” in the web, (we) all users are giving the 70% of traffic to Google, Facebook and Amazon through everything that we do. 

The most popular websites that don’t belong to these giants are mostly the press, for example in the UK we can see that BBC still stands in the top 3 most visited websites but globally and overall the three giants keep the lead. Andre Staltz article mentions “GOOG is not anymore an internet company, it’s the knowledge internet company. FB is not an internet company, it’s the social internet company. They used to attempt to compete, and this competition kept the internet market diverse. Today, however, they seem mostly satisfied with their orthogonal dominance of parts of the Web, and we are losing diversity of choices. Which leads us to another part of the internet: e-commerce and AMZN.”

 According to this, in the future the Internet service providers will actually decide what service can reach us and will be dominated mostly with traffic by “GOOG-FB-AMZN”. The internet plans will be based on this and will become cheaper, which apparently it is already the case in Portugal. 

In summary, the tendency is “GOOG-FB-AMZN” the user experience in which we have the knowledge internet company, the ecommerce company and the social internet company. 

What else is needed? The three networks provide almost everything consumers need today and are still developing into the future with new tech. 

 It’s probably not a tragedy that the digital transformation of the web is happening and we will end up having the “TRInet” network after all; but do we really want to lose our freedom and anonymity?, Andre says: ”The Web and the internet have represented freedom: efficient and unsupervised exchange of information between people of all nations. In the Trinet, we will have even more vivid exchange of information between people, but we will sacrifice freedom. Many of us will wake up to the tragedy of this tradeoff only once it is reality” 

What Tim Berner’s Lee said in March 2017 through the Guardian: “1) we have lost control of our personal data, 2) It’s too easy for misinformation to spread on the web.” and he believes it is up to us to control what is happening, we need to work together and push back. He believes this is against governments and not against the companies itself. He says: “We must push back against misinformation by encouraging gatekeepers such as Google and Facebook to continue their efforts to combat the problem, while avoiding the creation of any central bodies to decide what is “true” or not”.” 

Whoever is right, the trend is clear, the web will eventually disappear as it is today and user experience will transform it, so it is definitely up to us anyways. 
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10 Years of Hashtags and You’re Still Doing It Wrong

10 Years of Hashtags and You’re Still Doing It Wrong | Digital Transformation | Scoop.it
After all these years, hashtags have still got to be one of the most misunderstood social media tactics ever.
Daniella Santamaria Bleu's insight:
A decade of #Hashtags and you still don't use them or you're doing it wrong? #MustRead 
The first ever hashtag was shared inTwitter 10 years ago by Chris Messina suggesting to use # collate people and messages.
This icon was added to the dictionary in 2014 and is now used in social media ++million times per day, 125 million hashtags only in Twitter. "Hashtags hold power, but like any other power, it can have adverse affects if not used in the right way. Know them, love them and use them wisely." @CShirkeyCollins
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Is Big Data a Buzzword? - MBA MCI

Is Big Data a Buzzword? - MBA MCI | Digital Transformation | Scoop.it

It is a challenge to understand the proper use of Big Data in order to understand the user experience and target better

Daniella Santamaria Bleu's insight:

Some analysts take big data as a marketing ploy and it’s true that data has been analyzed since decades ago. However, Big data is the key message that publishers in technology are using, they are trying to introduce it everywhere in Business Intelligence and in data markets. The answer of the market remains skeptical and to some extent, there is a lot of misunderstanding on the subject.


So, is Big Data a buzzword? 


During our project in Paris E-Transformation of Marketing & Communications Targeting, at #MBAMCI PT 2014, we studied this subject in detail and we can say, that even if it is a buzzword for some, it is also a great challenge for us the MarComm people to understand how to use Big Data and implement it seriously within our Business strategies.  


But, Why exactly is it important to take this subject seriously, and particularly when we want to target our clients?


It’s simple, today we can’t close our eyes towards sentiments, reactions and perceptions of our clients, their friends, their fans and their followers. The information is there in the net, the web, everywhere!… 

 

Trends are right; there is a strong increase on the variety and volume of data available that we need to analyse in real time. There is as well, an increase on « dark data » or « bad data » the data that companies get but that is not used or not enough, and on the other side, there is the « dark side data » , the data that is negatively used or which is abused off. 

 

We found multiple definitions for Big Data, so we decided to create a  « home-made » diagram to represent the basic concepts: (See image above)  

 

Big Data: 

-Is basically used with the information that cannot be analyzed using the traditional process or tools.

-Concerns a huge volume of varied data that moves at a high speed and in real time.

-This data needs to be verified to ensure veracity

-In order to provide value at a decisional strategic level

-And most of all, this all needs an effective  IT innovation process

 

Here are some advantages of using Big Data solutions:

 

-Improve interactions within the ecosystem, particularly with clients and customers allowing a one-to-one relationship and a better understanding of his behavior.

-Improves processes allowing a better prediction of future activities and better performance.

-Allows organisations to adapt their processes and strategies for a better segmentation, targeting and positioning.

 

Big Data techniques are multiple, but there are two interesting analytics that we can implement for a better targeting, segmentation and positioning. 

1-Sentiment Analysis allows organisations to understand what is happening in the web, at forums and in social media in order to prevent issues or respond to demands. This software will analyse customer's, client's or competition's sentiments in real time and will provide a report with indicators on different tonalities, positive, negative or neutral and the evolution on time.

2-Predictive Marketing is particularly used when there is a need of predicting more than describing, classifying or clustering with a quick accessibility, in hours or days, and a strong accentuation on the value that the data can provide to business, as well as an increase on the friendly user side of this data that needs to be available to all employees of the business in order to provide value.

 

Big Data is key for the E-Transformation of Marketing and Communications targeting. A real personalization or prediction is not possible without Big Data.

And be careful, the use of big data is not exclusively reserved for multinational companies. Today, every company needs to understand how to take advantage of Big Data in order to get clients satisfaction. 

 

And for us the MarComm people, we need to start using Big Data analytics to allow a true E-Transformation on targeting within our Marketing and Communication strategies.  

Some examples (see article) Netflix,LinkedIn,Bestmart,Data.com, Google 

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10 datos sobre la mujer digital en México | Revista Merca2.0

10 datos sobre la mujer digital en México | Revista Merca2.0 | Digital Transformation | Scoop.it

Por Alvaro Rattingern México "...las mujeres son un jugador indispensable en el fenómeno de la digitalización...En este mismo orden de ideas, considero que vale la pena dar una mirada a la mujer digital mexicana."

Daniella Santamaria Bleu's insight:

 

Mas del 81% de las mujeres se declaran dependientes de su teléfono móvil68% de las mujeres en países emergentes cuentan con un smartphoneLas apps más descargadas por mujeres en México son Facebook, Whatsapp y Twitter19% de las mujeres en México se dicen influenciadas por publicidad online que incluye factores de su entorno social50% de los usuarios de Facebook en México son mujeres, comparados con 54% de BrasilEn promedio la mujer internauta mexicana utiliza 2 perfiles de redes sociales en su smartphoneEl 27% de las mujeres compra teléfono móvil basada en las características del gadget (cámara, pantalla, mensajería instantánea y memoria)Sólo 5% de las mujeres está consciente del sistema operativo de su smartphone66% mujeres latinoamericanas rechaza peticiones de amistad de extraños en Facebook, comparado con 50% de los hombres.Las mujeres pasan un 37.5% más de tiempo conectadas a internet que el hombre
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Data scientists need psychological insights to tune customer analytics | The Big Data Hub

Data scientists need psychological insights to tune customer analytics | The Big Data Hub | Digital Transformation | Scoop.it

The initiative's other co-director, Eric T. Bradlow, emphasizes that psychology is not necessarily an alternative to big data and analytics, but a necessary complement and reality check. “Can you possibly predict what people are going to do?" he asks. "Yes, you can. However, the science of psychology—why people are doing what they are doing—in traditional marketing research provides a great complement to what can be measured.”

Daniella Santamaria Bleu's insight:

Psychological expertise with traditional marketing is necessary to complement with Big Data Analytics.

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Inbound marketing : définition, stratégies et résultats

Inbound marketing : définition, stratégies et résultats | Digital Transformation | Scoop.it
Inbound marketing : définition, stratégies et résultats. Aussi appelé marketing entrant ou marketing d´attraction, retour sur la notion d´inbound marketing

Via Frederic Patry
Daniella Santamaria Bleu's insight:
super infographic du inbound marketing pour faire #leads de qualité via Fred Patry #MBAMCI
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ETIENNE LE NEVEU's curator insight, February 20, 2014 2:14 AM
bonne vision des choses : la pyramide ou l'entonnoir?...
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The changing role of the Marketer

The changing role of the Marketer | Digital Transformation | Scoop.it
Becoming customer-centric should be at the core of every business, and if you're ready to create customer intimacy, here are the first 3 steps you can take.
Daniella Santamaria Bleu's insight:

Marketers should switch to "CCO" Chief Customer Officer roles in order to strongly connect with customers by empowering employees, in this article 3 steps to take:

1. integrate data and teams for easy access on customer info

2. arm employess to be customer-obsessed, provide training, benchmarks and report outs.

3.Challenge employess to be brand advocates and engage with customers on all channels, including social.

This will create customer intimacy.

#MBAMCI

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Big Data: It Doesn’t Mean What You Think It Means

Big Data: It Doesn’t Mean What You Think It Means | Digital Transformation | Scoop.it
Marketers must stop abusing the term Big Data in order to harness it. Here's how.
Daniella Santamaria Bleu's insight:

"If it’s truly big data, on top of volume and variety, it also needs velocity and veracity to round out what IBM calls the Four Vs. That means to be big data, it has to be able to be processed within seconds and it needs to have the trust of the C-Level–what’s the benefit of learning from data within seconds if you’re always second-guessing it?"

 
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Big Data: Next Generation Analytics

Big Data: Next Generation Analytics | Digital Transformation | Scoop.it

Big data is the big message that technology vendors have been pushing in the business intelligence and data market in the last years. The response from the market has been one of ambiguity, and to a degree

of misalignment of definitions and understanding...

In recent research conducted for Capgemini, respondents estimated that, on average, they have seen business performance improvements of 26% in processes where big data analytics have been applied, and that they expected those improvements to accelerate rapidly..."

 

Daniella Santamaria Bleu's insight:

It's clear that any company that wants to maintain competitive and target correctly their customers must start using big data, analyze it and make business decisions with it...

but why is big data different today? 

"Clearly the three Vs (Volume, Velocity, and Variety) have begun to emerge as a common theme, if not as the defining characteristics
of big data..."

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Fichier et ciblage : l'ère de la personnalisation

Fichier et ciblage : l'ère de la personnalisation | Digital Transformation | Scoop.it

Avec l'automatisation des campagnes relationnelle ?- voire transactionnelles - et le ciblage affinitaire réalisé dans un datamart unifié (magasin de données), le marketing direct applique enfin le one to one.


Via Ozil Conseil
Daniella Santamaria Bleu's insight:

Ciblage Marketing et Communication en one-to-one, à la recherche du big data en 2014

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Research discovers multicultural content marketing drives Christmas retail success | Econsultancy

Research discovers multicultural content marketing drives Christmas retail success | Econsultancy | Digital Transformation | Scoop.it

The guide, entitled ‘A Christmas Story: Content marketing for ecommerce success in a multicultural world’, is available as a free download (http://www.newsreach.co.uk/knowledge-centre/whitepapers/christmas-story-content-marketing/) and aims to help brands expand their reach to international audiences, over and above simply translating online content.

Daniella Santamaria Bleu's insight:

What is clear is that companies can no longer rely on simply translating their online content. In order to make the biggest impact to the bottom line this engagement must be personalised and country specific.

#multicultural #contentmarketing

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Les dirigeants français en manque de leadership interculturel | Gestion des Risques Interculturels

Les dirigeants français en manque de leadership interculturel | Gestion des Risques Interculturels | Digital Transformation | Scoop.it

Combien de fois ai-je entendu ce constat de la part d’entreprises en demande de formations en management interculturel ? Elles ne disent pas :« Nous sommes trop français… » mais « trop franco-français »,

  photo par Lucas Jennis

Daniella Santamaria Bleu's insight:

Etant donné que nous sommes déjà à la porte de 2014, dans l'explosion de l'era digital et que la tendence est de s'ouvirir vers le monde... les #dirigeants Français ne peuvent pas rester " #Franco-Français " ni dans leur #leadership ni leur management!... il y a encore des données étonants, reveillez-vous Leaders Français!

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Content Marketing in 2014: What You Need to Know

Content Marketing in 2014: What You Need to Know | Digital Transformation | Scoop.it
To keep up with the many changes like search engine updates and content marketing best practices, here we take a look at how content marketing has changed over the past five years and what you can expect in the next few to come.
Daniella Santamaria Bleu's insight:

Stand out from the content crowd!

Check this article to understand what doesn't work anymore on content Marketing and get tips for your 2014 strategy:

1.Write Like you Talk- be more conversational

2.Embrace authorship- authority of content's author

3.Get social- share relevant content on relevant social channels

4.Focus on target audience

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Top 5 Digital Transformation Trends In Financial Services

Top 5 Digital Transformation Trends In Financial Services | Digital Transformation | Scoop.it
Digital transformation is revolutionizing every industry. Here are the top five digital transformation trends for banking and financial services.
Daniella Santamaria Bleu's insight:
What do you know about the FinTech industry and the digital transformation that banking is facing? 

Will we need currencies in the future? not sure while the digital currency is here globally, like Bitcoin. 

The trends are clearly impacting the financial services industry and many are saying goodbye to banks. Actual physical banks are disappearing and the fact is: "that many users aren’t just going online, they’re going elsewhere — finding mobile “financial wellness platforms” that allow them to budget, bank, pay, and crowd-fund, all without leaving their homes..." says Daniel Newman in this Forbes article. 

It seems that you can even deposit a cheque from your mobile phone now. The best part is that FinTech firms are changing the user experience by "empowering users not just to bank — but to completely rethink their financial well-being. They’re encouraging them to be active participants in their financial lives." 

Do you believe that banks are getting there with the FinTech trends?
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Meet Generation Z: Marketing’s Next Big Audience [Infographic]

Meet Generation Z: Marketing’s Next Big Audience [Infographic] | Digital Transformation | Scoop.it
Generation Z might is rapidly coming into their own in terms of influence, consumption, and spending power. Read our new infographic about Generation Z's view of the world -- and how your company can reach them.
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Digital Women in Mexico

Digital Women in Mexico | Digital Transformation | Scoop.it

Por Isabel Rivas Lara / Marisol Ramírez Olvera

“en los últimos años, ellas han tomado un rol más participativo. Particularmente, en el tema de la tecnología es un proceso lento, porque todavía sigue siendo pequeña la representación de la mujer, pero creo que paulatinamente, va teniendo mayor presencia”, comenta Gisela Bartelli. - 

Daniella Santamaria Bleu's insight:

Until very recently we were able to count with our hand women involved seriously in IT, nowadays the number is strongly increasing... 

 

Women qualities are multiple, between others, they have empathy, strong analytical skills, are multitasking, with leadership capabilities, they focus on results and engage seriously with everything they undertake...

 

Not only women take advantage of all these qualities, but also companies! a good example is; Ana Paula Blanco, Director of Communications for Google in Latin America. Google believes in diversity and they have implemented special projects to attract young women to their teams.

 

In Mexico, there is also, Flor Argumedo, President for Comercial Mexicana, which has been recognized as the CIO of the year, being the most representative person in IT in this country.

 

However, digital entrepreneurship is still scarce between women in Mexico, a 3 to 4% of IT projects globally. 

 

 

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Daniella Santamaria Bleu's curator insight, May 6, 2014 9:26 AM

Until very recently we were able to count with our hand women involved seriously in IT, nowadays the number is strongly increasing... 

Women qualities are multiple, between others, they have empathy, strong analytical skills, are multitasking, with leadership capabilities, they focus on results and engage seriously with everything they undertake...

Not only women take advantage of all these qualities, but also companies! a good example is; Ana Paula Blanco, Director of Communications for Google in Latin America. Google believes in diversity and they have implemented special projects to attract young women to their teams.

In Mexico, there is also, Flor Argumedo, President for Comercial Mexicana, which has been recognized as the CIO of the year, being the most representative person in IT in this country.

However, digital entrepreneurship is still scarce between women in Mexico, a 3 to 4% of IT projects globally.   

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Coca-Cola serait peut-être le "Social Media Guard" pour la social addiction

Coca-Cola serait peut-être le "Social Media Guard" pour la social addiction | Digital Transformation | Scoop.it
Coca-Cola avec sa chaîne Youtube 'Social Media Guard' donnerait des leçons de sevrage aux social medias addicts. Oui à la digital détox ... un peu moins avec la collerette rouge façon canidé. Doit-on réellement en passer par là pour se regarder ? [Vidéo]

Via Sophie Groussard
Daniella Santamaria Bleu's insight:

bravo à Coca Cola pour cette leçon!

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Peut-on effacer ses traces numériques ? | La-Croix.com

Peut-on effacer ses traces numériques ? | La-Croix.com | Digital Transformation | Scoop.it
Qui n’a pas un jour regretté d’avoir publié une photo trop personnelle ou posté un commentaire plus ou moins bien senti sur un réseau social ? Les ...
Daniella Santamaria Bleu's insight:

il parait que c'est compliqué d'effacer quelque chose déjà posté par contre avec l'aide de la CNIL c'est possible mais pas evidente car il y a beaucoup des démarches compliques à suivre...mieux faire attention!!

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Converting Big data and analytics insights into results

Converting Big data and analytics insights into results | Digital Transformation | Scoop.it
Daniella Santamaria Bleu's insight:

Get the most from #Bigdata with these 3 key insights:

Analytic implementation strategies need to support business objectivesThe technology in place needs to support the analytics strategyThe organization’s culture needs to evolve so people take action on the strategy and technology.
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Predictive Analytics and Customer Behavior - Infographic | Lattice Engines

Predictive Analytics and Customer Behavior - Infographic | Lattice Engines | Digital Transformation | Scoop.it
Today's consumer companies like Amazon and Netflix are using the power of predictive analytics to anticipate their customers' behaviors and needs.
Daniella Santamaria Bleu's insight:

Infographics illustrating the use of #BigData in order to #target your customers, predict new behaviors and needs

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Ciblage marketing communication's curator insight, January 17, 2014 9:12 AM

Infographics illustrating the use of #BigData in order to #target your customers, predict new behaviors and needs

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Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan

Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan | Digital Transformation | Scoop.it
Data.com's Any MacMillan shares how capturing and segmenting Big Data is the key to helping business elevate their revenue performance.
Daniella Santamaria Bleu's insight:

An incredible solution that enables US business companies to target their customers properly using big data: Data.com


"Data.com helps customers making it easy to build targeted lists to relevant groups of people, ensuring marketers can segment their messages and enhance engagement with relevant content to prospects and customers."

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Ciblage marketing communication's curator insight, January 16, 2014 3:33 PM

Solution that enables US business companies to target their customers properly using big data: Data.com

"Data.com helps customers making it easy to build targeted lists to relevant groups of people, ensuring marketers can segment their messages and enhance engagement with relevant content to prospects and customers."

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Transforming Big Data into Decisions

Transforming Big Data into Decisions | Digital Transformation | Scoop.it
“Big data is not defined by size―instead, it’s undeniably defined by a mindset. It’s the mindset to turn mess into meaning.”
Daniella Santamaria Bleu's insight:

Do 'We-commerce' & focus on connection between consumers! 

#BigData comprehension is essential in order to #target your audience, this article summarizes the concept. "...The customer identity, which used to be determined by a set of attributes, is now being determined by the relationships we are building with them. Andreas Weigend (Amazon) says we’ve moved from “Me” to “E” to “We”..." #MBAMCI

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Ciblage marketing communication's curator insight, January 16, 2014 7:25 AM
Bleu's insight:

Do 'We-commerce' & focus on connection between consumers! 

#BigData comprehension is essential in order to #target your audience, this article summarizes the concept. "...The customer identity, which used to be determined by a set of attributes, is now being determined by the relationships we are building with them. Andreas Weigend (Amazon) says we’ve moved from “Me” to “E” to “We”..." #MBAMCI

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In 2014: increase your SEO investment to get ROI

In 2014: increase your SEO investment to get ROI | Digital Transformation | Scoop.it
SEO in 2014 will be more comprehensive than ever before. Learn how to align your strategies for better ranks in 2014.
Daniella Santamaria Bleu's insight:

"if you increase your investments on search engine optimization, you will get more benefits in terms of ROI...

SEO is no more traditional, Google came up with a series of updates in 2013

Your campaign need to include:

Invisible On-Page OptimizationSemantic approach to landing page content creationA consistent and quality-centric content marketing strategyActive social media presence#hitlinks building..."
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Les objets connectés au coeur de la prochaine révolution Internet - 01net

Les objets connectés au coeur de la prochaine révolution Internet - 01net | Digital Transformation | Scoop.it

“01net Les objets connectés au coeur de la prochaine révolution Internet 01net Et si l'homme reste aujourd'hui le premier élément connecté, demain notre société comptera quatre à six fois plus d'bjets communicants.”


Via Frederic Patry
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Stéphane Hardel's curator insight, December 10, 2013 5:55 PM

Terminator syndrom ... Merci Fred !

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5 herramientas esenciales para ser efectivo en Linkedin | Exprimiendo Linkedin

5 herramientas esenciales para ser efectivo en Linkedin | Exprimiendo Linkedin | Digital Transformation | Scoop.it
Gestionar tu presencia en Linkedin, implica ser activo en esta red profesional. El post destaca 5 herramientas imprescindibles que ayudan a lograr ese objetivo
Daniella Santamaria Bleu's insight:

Conoce las herramientas que te ayudan a mantenerte activo en las redes sociales y que se adaptan bien para tu LinkedIn, yo empiezo a usarlas:

 

-Scoopit: curaciòn de sitios

-Feedly: gestor RSS

-Hootsuite: programador de comparticiones

-Buffer: guarda contenido para compartir en las redes cuando tù lo decides

-Sharecoholic: mas còmodidad para compartir

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