The Easy Path to Building Personas, and the Top 13 MarTech Articles Curated Thursday, 10/2/14 | Marketing Automatisering Nederland |

Myers-Briggs has 16 personality types. Jakob Nielsen defined 4 personality types when using the web. Bryan Eisenberg has identified four buyer personas as applied to web behavior.


When building a digital marketing model, you need to rely on personas as we all interact differently vis-à-vis email, sites, landing pages, etc. However, as research shows, it’s not that much different that you need dozens and dozens of personas.


You don’t have to go crazy blazing new trails when building your personas. And buyers are not dramatically different as they interact with your digital presentation. Use what already exists to create or fine-tune.


The KISS method applies here:

1) Limit your personas to three (remember: you need to shape presentation and content to the personas).

2) Use existing research to formulate your personas: Nielsen, Eisenberg, Tony Zambito, the Buyer Persona Institute. Start here:


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Today’s curated articles collected for your quick review:

>> Marketing tech: $50B in investment, but top tools have only 4.1% penetration - VentureBeat ;

>> [FREE REPORT] The 2015 Digital Marketing Budget and Trend Guide - ZOG Digital ;

>> 2015 B2B Content Marketing Benchmarks, Budgets, and Trends - CMI and Profs ;

>> 2014 Statistics and Trends for Businesses on Social Media - Marketing Technology Blog ;

>> 4 Email Plugins That Will Grow Your List Today | Convince and Convert: Social Media Strategy and Content Market...

>> How to Stream Google Hangouts On Air to Twitter and Facebook | Social Media Examiner ;

>> Does your marketing speak persona? - Biznology ;

>> B2B Email Marketers Hone Best Practices As Use Of Email ‘Cleanup’ Services Grows - Demand Gen Report ;

>> 10 Things B2B Marketers Should be Doing on LinkedIn - Act-On ;

>> How Gamification Can Improve Marketing Performance | Bunchball ;

>> [TABLE] Google Organic Click-Through Rates in 2014 - Moz ;

>> Ecommerce Research Chart: ROI on marketing spend - Sherpa ;

>> [FREE PAPER] Why Modern B2B Marketers Need Predictive Marketing - Raab Associates ;



See ALL Top Curated Marketing Technology Articles here.


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