Marketing Automation
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10 Event Marketing Metrics You Must Track

10 Event Marketing Metrics You Must Track | Marketing Automation | Scoop.it
Track these 10 important event marketing metrics in order to properly measure and report on event ROI.
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Executive Summary: Data Growth, Business Opportunities, and the IT Imperatives | The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things

Executive Summary: Data Growth, Business Opportunities, and the IT Imperatives | The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things | Marketing Automation | Scoop.it
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6 conseils d’experts Leadgen pour améliorer ses contenus et générer plus de conversions

6 conseils d’experts Leadgen pour améliorer ses contenus et générer plus de conversions | Marketing Automation | Scoop.it
Landing pages, articles, CTA ou encore home page, tout doit être A/B testé pour booster ses conversions. Voici 6 conseils d'experts en lead generation.
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Infographic: The 2015 Marketing Technology Landscape

Infographic: The 2015 Marketing Technology Landscape | Marketing Automation | Scoop.it
What marketers need to know about the evolving marketing technology landscape. Review the infographic now to learn more about martech.
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Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation

Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation | Marketing Automation | Scoop.it
A review of the nature and use of marketing technology by colleges and universities including CRM and marketing automation systems.
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Achieve Better Marketing and Sales Alignment With Marketing Automation - Business 2 Community

Achieve Better Marketing and Sales Alignment With Marketing Automation - Business 2 Community | Marketing Automation | Scoop.it
Achieve Better Marketing and Sales Alignment With Marketing Automation
Business 2 Community
Marketing automation software provides marketers with a virtual playground of helpful tools for more targeted and effective digital marketing.

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Report: IBM, Eloqua and Marketo among top rated B2B marketing automation platforms - The Hub

Report: IBM, Eloqua and Marketo among top rated B2B marketing automation platforms - The Hub | Marketing Automation | Scoop.it

Excerpt...

 

In the enterprise category, IBM and Teradata scored the highest, with Marketo and Eloqua leading in the mid-size category. For small businesses, Adobe Campaign, Pardot and Silverpop lead the ratings.

 

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CYDigital's curator insight, July 7, 2014 6:47 PM

And you can download the report here.

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Three Tips for Marketing Automation Success - 352 Noodles ...

Three Tips for Marketing Automation Success - 352 Noodles ... | Marketing Automation | Scoop.it
Marketing automation can have incredible results when used to get your Sales and Marketing teams on the same page. But you need the right approach to succeed.
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Why Marketing Automation is a Must - CMSWire

Why Marketing Automation is a Must - CMSWire | Marketing Automation | Scoop.it
Why Marketing Automation is a Must
CMSWire
Definitions of marketing automation (MA) vary, depending on the organization and level of digital marketing maturity. In fact, it is totally fine approach MA from a very basic view.
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25 B2B Marketing Automation Thought Leaders You Must Follow

25 B2B Marketing Automation Thought Leaders You Must Follow | Marketing Automation | Scoop.it
A look at the thought leaders you should be following on Twitter within several categories of marketing automation, including Content Creation, User Experience, Search Marketing, Email Marketing, Social Marketing, and Sales/Marketing Alignment.
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Marketing Automation Best Practices: Intermediate Level

Marketing Automation Best Practices: Intermediate Level | Marketing Automation | Scoop.it
A look at the best marketing automation practices for those who understand the basics of stage-based marketing and are ready to take their automated marketing to the next level.
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Customer Relationship Automation Is the New CRM

The days of using CRM merely as a sales tracking tool are over.
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Selling Power | Sales Ineffectiveness? | Success Strategies for Sales Management

Selling Power | Sales Ineffectiveness? | Success Strategies for Sales Management | Marketing Automation | Scoop.it
Sales, more than any other operational function in a company, has the ability to make the difference between a ho-hum financial result and a great one. So you’d think most organizations would bend over backward
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Oracle’s Responsys Adds Machine Learning-Driven Personalization Via Boomtrain Integration

Oracle’s Responsys Adds Machine Learning-Driven Personalization Via Boomtrain Integration | Marketing Automation | Scoop.it
Email marketers on the Oracle Marketing Cloud can now skip creating multiple email variations and segments when they want to target individuals.
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Hubspot, Marketo, Pardot, Act-On, and Eloqua lead latest marketing automation market share numbers

Hubspot, Marketo, Pardot, Act-On, and Eloqua lead latest marketing automation market share numbers | Marketing Automation | Scoop.it
Image Credit: MKH MarketingHubspot, Marketo, and Pardot are leading the latest marketing automation market share numbers from Datanyze, a big data analytics startup that spiders millions of website...
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Hubspot, Marketo, Pardot, Act-On, and Eloqua lead latest marketing automation ... - VentureBeat

Hubspot, Marketo, and Pardot are leading the latest marketing automation market share numbers from Datanyze, a big data analytics startup that spiders millions of websites for the software-as-servi...
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10 facteurs de succès d une campagne de marketing automatisé

10 facteurs de succès d une campagne de marketing automatisé | Marketing Automation | Scoop.it
Le Marketing Automation, ne se résume pas à des automatismes. Voici 10 facteurs à travailler dans votre propre stratégie marketing
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6 questions with SAP's chief marketing technologist - Chief Marketing Technologist

6 questions with SAP's chief marketing technologist - Chief Marketing Technologist | Marketing Automation | Scoop.it
When I posted my presentation The Marketing Technologist: Neo of the Marketing Matrix a few months ago, one of the people who commented on it was Nancy Fessatidis, VP of Marketing Operations at SAP: Great post Scott. The CMT role has served us well at SAP. We call this our Business Information Officer (BIO). It’s …
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The 7 Deadly Sins Of Marketing Automation

The 7 Deadly Sins Of Marketing Automation | Marketing Automation | Scoop.it
Marketing automation tools can be extremely powerful, particularly for marketers who have to engage and convert hundreds of thousands of customers per month.
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Video Marketing + Marketing Automation = 3 to 5 Times More Leads - ClickZ

Video Marketing + Marketing Automation = 3 to 5 Times More Leads - ClickZ | Marketing Automation | Scoop.it
ClickZ Video Marketing + Marketing Automation = 3 to 5 Times More Leads ClickZ Incorporating video into your marketing automation tactics can help you improve your results, produce more content, target better prospects, and increase your lead...
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Who’s winning in marketing automation? Round-up for 1st half of 2014 | Datanyze Blog

Who’s winning in marketing automation? Round-up for 1st half of 2014 | Datanyze Blog | Marketing Automation | Scoop.it

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via CYDigital
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CYDigital's curator insight, July 9, 2014 8:36 PM

Difference between #1 and #2? HubSpot adjusted so that it covers the pure marketing automation package.

MarkCom Conseil's curator insight, July 17, 2014 6:04 AM

Petit récap' des principaux acteurs #marketingautomation

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Only 16% of B2B Companies Use Marketing Automation: Study | BtoB - Advertising Age

Only 16% of B2B companies use marketing automation: Study http://t.co/dyK8uV6M1X
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3-2-1 Nurturing Technique for Lead Generation

3-2-1 Nurturing Technique for Lead Generation | Marketing Automation | Scoop.it
It's common for marketers to find themselves struggling for relevance because they don't know the buyer's stage. The 3-2-1 technique is used to help marketers quickly and easily identify a buyer's stage when that information is otherwise unknown.
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