Marketing Automation
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Product Name SEO: Should I Name My Products With Keywords?

Product Name SEO: Should I Name My Products With Keywords? | Marketing Automation | Scoop.it
Research and opinion on whether you should use keywords in the product name to improve product name SEO. Capterra helps businesses find and compare software.
Capterra's insight:

When choosing a product name, do you go creative or descriptive? 

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What’s The Difference Between CRM and Marketing Automation Software? - Capterra Blog

What’s The Difference Between CRM and Marketing Automation Software? - Capterra Blog | Marketing Automation | Scoop.it
A guide to telling the difference between CRM and Marketing Automation software.
Capterra's insight:

While marketing automation stores similar information as a CRM, such as your leads’ contact details (email, address, phone number, company name, job title, etc.), that’s about all they typically share.

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3 Must-Track Marketing Metrics - Capterra Blog

3 Must-Track Marketing Metrics - Capterra Blog | Marketing Automation | Scoop.it
How to track the success of marketing campaigns. Capterra has been helping organizations make smarter software purchases since 1999.
Capterra's insight:

Stop jumping through hoops to get the marketing data you need! Get Marketing Automation software and easily uncover these 3 critical metrics.

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Better Demand Generation Marries Data And Content | B2B ...

Better Demand Generation Marries Data And Content | B2B ... | Marketing Automation | Scoop.it
According to Harte Hanks, data and content act as a complete demand generation brain, combing the utility of improved data practices with the power of an organized content strategy. Let me know what you think in the comments below.
Capterra's insight:

A complete demand generation brain...

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30 Shocking Marketing Automation Stats for 2014 - Capterra Blog

30 Shocking Marketing Automation Stats for 2014 - Capterra Blog | Marketing Automation | Scoop.it
The marketing automation industry is on pace to experience continued growth in 2014. These 30 marketing automation stats from Capterra show by how much.
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5 Innovative Uses of Marketing Automation Software - Capterra Blog

5 Innovative Uses of Marketing Automation Software - Capterra Blog | Marketing Automation | Scoop.it
5 new innovative uses of marketing automation software. Capterra helps businesses find and compare software.
Capterra's insight:

Recent surveys have reported that 25% of B2B Fortune 500 companies already use marketing automation, as well as 76% of the world’s largest SaaS companies. If you’re among this crowd of folks (like our marketing team here at Capterra), and you’ve been using marketing automation for a few years already, you may be wondering… where do we go next?

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What's the Real Deal with Marketing Content?

What's the Real Deal with Marketing Content? | Marketing Automation | Scoop.it

Talk to any marketer today about her demand generation strategy and she’ll regale you with stories of the magical properties of content.It’s consuming increasing amounts of money, according to a recent study by Starfleet Media.

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Only 16% of B2B Companies Use Marketing Automation: Study - AdAge.com

Only 16% of B2B Companies Use Marketing Automation: Study AdAge.com The study, released at the research firm's annual summit last week, shows that while marketing automation may be one of b-to-b marketing's hottest terms, the software's adoption...
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Ultimate 2014 Marketing Automation Software Pricing Guide - Capterra Blog

Ultimate 2014 Marketing Automation Software Pricing Guide - Capterra Blog | Marketing Automation | Scoop.it
Looking for marketing automation software pricing for 2014? Check out side-by-side pricing for Hubspot vs Pardot vs Marketo vs Eloqua & more by Capterra
Capterra's insight:

Compare pricing for 7 of the leading marketing automation software solutions this year on Capterra's blog.

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What Sales Should REALLY Expect From Marketing Automation

What Sales Should REALLY Expect From Marketing Automation | Marketing Automation | Scoop.it
Among the survey respondents, sales leaders at companies that had adopted marketing automation did see that 2x higher bid-to-win ratio for the top 20% of reps, and did get 1.5x higher revenue year-over-year.
Capterra's insight:

What's not to like about 1.5x higher revenue year-over-year?

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