Marketing Automation
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These 7 Mistakes Can Make Your Marketing Automation Investment Worthless - Entrepreneur

These 7 Mistakes Can Make Your Marketing Automation Investment Worthless - Entrepreneur | Marketing Automation | Scoop.it
Marketing and sales are fundamentally about finding people curious about your product and communicating with them. Technology will disappoint you if you forget that.
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Thoughtfulness is key if anything  done poorly  won't let you recoup your investment. 

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A beginner’s guide to marketing automation | Valuable Content

A beginner’s guide to marketing automation | Valuable Content | Marketing Automation | Scoop.it
After content marketing, marketing automation is probably the hottest topic in B2B marketing this year. But what does it mean? Jason Mlicki explains.
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Two Concrete Ways Sales Can Benefit from Marketing Automation - Business 2 Community

Two Concrete Ways Sales Can Benefit from Marketing Automation - Business 2 Community | Marketing Automation | Scoop.it
Two Concrete Ways Sales Can Benefit from Marketing Automation Business 2 Community Two Concrete Ways Sales Can Benefit from Marketing Automation image Shawn dialing smaller fonr Marketing automation has become the secret weapon of the sales...
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Marketo raises US$79m in IPO listing - CMO

Marketo raises US$79m in IPO listing - CMO | Marketing Automation | Scoop.it
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Marketo raises US$79m in IPO listing
CMO
Cloud-based marketing automation software vendor, Marketo, has raised US$79 million in its initial public offering (IPO) in the US, marking the next phase in its growth strategy.
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EXACTTARGET INC : ExactTarget Expands Pardot's B-to-B Marketing ... - 4-traders (press release)

EXACTTARGET INC : ExactTarget Expands Pardot's B-to-B Marketing ... - 4-traders (press release) | Marketing Automation | Scoop.it
EXACTTARGET INC : ExactTarget Expands Pardot's B-to-B Marketing ...
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Why Marketing Content Needs a Point of View - Marketing Interactions

Why Marketing Content Needs a Point of View - Marketing Interactions | Marketing Automation | Scoop.it
B2B marketing content is most useful when it serves as proof that you understand your target markets and actually know how to do what your company promises via it's products and services.
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Marketing Automation Is Driving More Money (and Accountability) for Marketers - ClickZ

Marketing Automation Is Driving More Money (and Accountability) for Marketers - ClickZ | Marketing Automation | Scoop.it
Although marketing automation provides many new opportunities, it also brings with it greater accountability for marketers.
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Why Marketing Automation Alone Won't Do It - Business 2 Community

Why Marketing Automation Alone Won't Do It - Business 2 Community | Marketing Automation | Scoop.it
Why Marketing Automation Alone Won't Do It Business 2 Community Sales and marketing departments often share a rather rocky relationship.
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Cloud-Based Marketing Automation Company Eloqua Acquired by Oracle - UCStrategies

Cloud-Based Marketing Automation Company Eloqua Acquired by Oracle - UCStrategies | Marketing Automation | Scoop.it
Cloud-Based Marketing Automation Company Eloqua Acquired by Oracle UCStrategies The holiday season is in swing, and following news of Dell's purchasing of Credant Technologies last week, it has now emerged that Oracle has also acquired the provider...
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How to Improve Social Marketing Automation - Multichannel Merchant

How to Improve Social Marketing Automation - Multichannel Merchant | Marketing Automation | Scoop.it
How to Improve Social Marketing Automation
Multichannel Merchant
Without a social media manager, social marketing can become a challenge, according to blog post on ExactTarget.com.
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Making Smart Use of Data

Making Smart Use of Data | Marketing Automation | Scoop.it
It starts with knowing why you're collecting it -- understanding what matters. That drives you to figuring out why the experience hits the mark.
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