Marketing Attribution
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Marketing Attribution Infographic

Marketing Attribution Infographic | Marketing Attribution | Scoop.it
On a recent webinar, Rob Bronson from Forrester Research pointed out that 45% of Big Data implementations are in marketing.  One of the use cases we most hear about for customers is the need to move from single-touch attribution methods like last-click...
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Scooped by James Nichols
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Standard Metrics Revisited: #5 : Conversion / ROI Attribution

Standard Metrics Revisited: #5 : Conversion / ROI Attribution | Marketing Attribution | Scoop.it
Tracking conversions and revenue using web analytics is more of a faith based initiative then people realize. This post dissects how data is collected & how you can improve it.
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