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How Relevant Are Social Signals For SEO?

How Relevant Are Social Signals For SEO? | Marketing and Social Media Scoops | Scoop.it

Most social media sites consequently use the nofollow attribute, and this would mean that the traditional approach to ranking pages is not an initiator. Of course, there are those who believe that Google is selective in the sense of treating nofollow links.

 

One should keep in mind that the signal is not always the same as the ranking factor. Google said: “We are using it as a signal in ranking of organic news and results. Also, we use it for improving news on the basis of how many people shared an article.” 

 

Other types of signals are:

 

 - Discovery

 - The concept of trust (sites and users)

 - Temporal (speed)

 - Context (semantics)

 - Behavioral 

 

Read More: http://www.annettapowellonline.com/social-signals-for-seo


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Rescooped by Kelly Mullaney from Online Communities and Social Networks
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Online payments made easy

Online payments made easy | Marketing and Social Media Scoops | Scoop.it
With easy setup, free support and instant processing, eWAY is the best way to connect your website to your bank account.

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How To Price Your Services As A Freelancer

How To Price Your Services As A Freelancer | Marketing and Social Media Scoops | Scoop.it

"Hands down, pricing your services as a freelancer is tough. So tough that no one has really mastered it. There isn't really a secret formula to pricing your services just right, no magical tricks that will help you land awesome clients, and no one way to price your services so that you can guarantee that you will be rolling in the dough.".

Amber Leigh Turner wants to help other freelancers succeed, because when freelancers succeed individually, they can succeed as a group.

 

Every single freelancer’s situation is different

Based on your unique situation specifics: family responsibilities, current bills, experience, where you live, education level, types of clients,  etc., here are some tips that you should use most if not all of the methods  to help come up with your pricing:

1. Look at current job ads

Divide the average salary by the hours calculation to get an average hourly rate.

A good starting point but leaves out some information, such as business expenses (overheads) and health insurance that are usually taken care of by an employer.

2. Chat with other freelancers in your field

rates are usually set for the location, and your location may be different.

3. Use freelancing rate calculators and apps

These often do not take into consideration certain factors such as experience and current clients.

Freelancing rate calculators such as FreelanceSwitch’s rate calculator and the app MyPrice are great starting places in coming up with an hourly rate. However, they are often not a complete solution.

4. Look at freelance industry reports to see average hourly rates of others

Some of the most notable ones are those done through FreelanceSwitch and the International Freelancer’s Academy

5. Give your hourly rate a test drive

The best piece of advice in regards to figuring out whether your hourly rate is good for the marketplace (and if you need to raise your rate) is “If you don’t have a few quality clients turning you down based on price, then you aren’t charging enough.”

6. You are your best judge

Go with your gut. Only you will know, with experience and time, if your hourly rate works for your situation and your specific needs as a freelancer.

7. After you have an “hourly” rate, decide if you should charge per hour or per project

Most freelancers are now switching to project-based pricing, where they take into account how long it takes them to do a project along with other specifics such as client needs, materials cost, and taxes then present the client with a flat figure for a specific project.

8. Remember everyone’s situation is different

The best way is to take averages of what others in similar situations are charging.

 

By Amber Leigh Turner. http://bit.ly/NVmuQb

Source. http://tnw.co/RCxWdZ



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75 Tips to Manage Your Social Media Efforts in 2012

75 Tips to Manage Your Social Media Efforts in 2012 | Marketing and Social Media Scoops | Scoop.it

With all of Google’s post-Penguin focus on natural link building and the increasingly high weight given to social performance by the company’s algorithms, it’s clear that social media marketing should be a priority for every business operating online these days.

 

However, when it comes to social networking, there’s a right way and a wrong way to go about promoting your business. Take a look at the following tips to see what’s working in 2012, and which outdated social media marketing tactics should be avoided at all costs!

 

 

 

Read More: http://www.quicksprout.com/2012/09/10/75-tips-to-manage-social-media-efforts-in-2012/


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ShaluSharma's comment, September 11, 2012 12:36 PM
Thanks for this, very interesting about social media.
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How Small Businesses Can Use Social Media For Market Research

How Small Businesses Can Use Social Media For Market Research | Marketing and Social Media Scoops | Scoop.it

Anyone who has studied marketing for any length of time understands the value of market research.

There are many easy and cost-effective ways to use social media for market research. Start using these tools right away to gain some valuable insight.

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35 Ways to Get More Retweets

35 Ways to Get More Retweets | Marketing and Social Media Scoops | Scoop.it

Getting retweeted is a great way to extend your influence online.

Retweets lead to more traffic, more followers, and more clout.

To maximize your retweet potential your best bet is to have a catchy headline, clean grammar, and some cool content to drive your tweet home.

Write a bold tweet and there is a good chance that someone will retweet it.

Write a tactical tweet, and even if it lacks monumental importance, the science of retweeting will help it spread.

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Why Can’t We Hire A College Intern to Do Our Social Media Marketing? | Business 2 Community

Why Can’t We Hire A College Intern to Do Our Social Media Marketing? | Business 2 Community | Marketing and Social Media Scoops | Scoop.it

3 Reasons You Must Own Your Social Media Strategy

Does Hire-a-College-Intern to handle social media sound familiar? This approach tosocial media marketing can be alluring especially if you still haven’t ventured onto Facebook and one of your firm’s senior executives will owe you a favor for hiring his Facebook-savvy spawn as your social media intern.

 

3 reasons, fundamental to your long-term business objectives, why a college intern can’t handle your firm’s social media marketing strategy.

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Viral Marketing How To - 5 Magical Curation Tools Reaches 400,000 | Atlantic BT

Viral Marketing How To - 5 Magical Curation Tools Reaches 400,000 | Atlantic BT | Marketing and Social Media Scoops | Scoop.it
What makes content go viral, get picked up by Retweeters and social media marketing? This post examines 5 viral posts and asks a simple but vexing question, Why does content go viral?
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The Perception Gap: What Customers Want And What Executives Think They Want

The Perception Gap: What Customers Want And What Executives Think They Want | Marketing and Social Media Scoops | Scoop.it

Pivot released a revealing research - Social Consumers and Social Marketers: The Perception Gap Report [February 2012] documenting the increasing gap between marketer and customers.

 

Brian Solis refers to this as the Great Divide or the  “The Perception Gap,” the distance between what customers want in social media and what executives think they want.

In collaboration with Barnickel Design, this Infographic visualizes the extent of the perception gap between social consumers and social businesses.

 

Highlights:

76% of marketers feel they know what their customers want yet only 34% have asked customers.

83% of consumers seek deals, but only 53% of businesses think that’s what customers really want.

45% of marketers feel that rewards programs are important to customers and 70% of social consumers thought otherwise.

59% and 58% of social customers wish to engage businesses for buying insights and customers service respectively; on the contrary only 37% of marketers believe that these services are in demand by their customers.

There’s agreement between customers and marketers on product feedback.

55% of consumers and 53% of marketers would like to collaborate on improving products and experiences.

 

By Brian Solis.  http://bit.ly/L9aaJi

Download the Report - Social Consumers and Social Marketers: The Perception Gap [PDF]

http://bit.ly/OxR3YP

Source. http://bit.ly/O8x3Nz


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maxOz's comment, August 23, 2012 9:32 AM
Alessio Thanks Very Much For Sharing xzxzx
Rescooped by Kelly Mullaney from Online Communities and Social Networks
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Welcome Series Writers and Creators : Amazon Studios

Welcome Series Writers and Creators : Amazon Studios | Marketing and Social Media Scoops | Scoop.it

Pitch and crowdsource your TV series and Amazon will make it (for hulu?)


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Social Producers Are The New Storytellers

Social Producers Are The New Storytellers | Marketing and Social Media Scoops | Scoop.it

 A new genre of social producers are taking aim at developing content strategies that are not only consumable, they’re shareable, actionable and act as catalysts or sparks for relevant conversations

 

Social media is only social when it’s shared and when it sparks conversations

In these times of transition and there is no one content strategy that reaches everyone equally

These are times of context and segmentation based on psychographics not demographics

 

"If social media is about creating and sharing experiences through conversations and content, start first with the experiences and conversations you wish to rouse.

As you think about your content strategy for social networks, do so from the perspective of a social producer. While the social effect is certainly a goal, the social effect is also the result of social design.

In the end, people are going to talk, so give them something to talk about!"

 

By Brian Solis. http://bit.ly/L9aaJi

Source. http://bit.ly/PTMAQq


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Should I Invest In SEO Or Social Media?

Should I Invest In SEO Or Social Media? | Marketing and Social Media Scoops | Scoop.it

Prospective clients often ask me if they should invest in SEO (search engine optimization) or social media. Their company only has so many marketing dollars to spend, and they want to spend them as wisely as possible. They have heard a lot about both SEO and social media marketing, and know they should probably be doing at least one of them, but they do not understand either one enough to make the decision on their own.

 

 

 

SEO and social are more interdependent than ever. Search engines are using social “signals”, such as “likes”, retweets, and “plus ones” as votes of confidence, similar to the way they look at relevant inbound links.

 


On the flip side, it is extremely beneficial to have carefully-selected key phrases in your social content, since more and more social media posts are being indexed by search engines. It also helps to have those phrases prevalent in your social posts when users run searches within a social network.

 

 

 

Read more at: http://www.business2community.com/social-media/should-i-invest-in-seo-or-social-media-0275596


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How Small Businesses Are Competing With Big Brands

How Small Businesses Are Competing With Big Brands | Marketing and Social Media Scoops | Scoop.it
Small businesses are not letting big brands rule the school. They are telling the right story, maximizing online presence and leveraging trends.

In this Infographic  Cox Blue share some great stats on how small businesses are successfully competing with the big brands. 

It’s all about building community, being authentic,  telling the right story, maximizing online presence, leveraging trends, competing on lead generation via inbound marketing and taking advantage of financial award programs. 

By focusing on these areas, companies of all sizes can steal the show from Fortune companies. Immediate access to online, mobile and social platforms and the value consumers place on a one-to-one relationship makes it easier and likely for small businesses to succeed in more ways every day.

 

By Cox Blue. http://bit.ly/Nqd8pS

Source. http://bit.ly/OGzX8q


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72 Marketing Definitions | Heidi Cohen

72 Marketing Definitions | Heidi Cohen | Marketing and Social Media Scoops | Scoop.it
Marketing comes in a wide variety of flavors based on audience, media platform and business in today’s evolving and dynamic marketplace. Therefore, it’s no surprise that marketers define what they do differently.
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Does influence ranking really matter to businesses? | Social Media Today

Does influence ranking really matter to businesses? | Social Media Today | Marketing and Social Media Scoops | Scoop.it

We all know about the tools people can choose from to help measure their social status online and identify others that are influential in areas of interest. Social media has encouraged the democratization of influence, enabling nobodies to actually be somebodies. But does social influence really matter to businesses? If it does, how can they harness and use it to their advantage?

 

Why social influence ranking matters

 

Are the tools out there relevant?

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5 Essential Facebook Profile and Page Updates You Should Make ASAP | Authority Publishing | Custom Publishing for Nonfiction Books | Social Media Marketing Services | Sacramento, CA Publisher

5 Essential Facebook Profile and Page Updates You Should Make ASAP | Authority Publishing | Custom Publishing for Nonfiction Books | Social Media Marketing Services | Sacramento, CA Publisher | Marketing and Social Media Scoops | Scoop.it
You could make yourself crazy trying to keep up with the constant changes to Facebook, but lucky for you, we are here to make it easier for you! Following are some important items to update within your Facebook personal profile and business page.
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3 Ways to Supercharge Fan Engagement on Facebook — Amy Porterfield

3 Ways to Supercharge Fan Engagement on Facebook — Amy Porterfield | Marketing and Social Media Scoops | Scoop.it

For most business owners, their biggest Facebook challenge is keeping fans consistently engaged. Whether you have 135 or 13,500 likes, the only way to really profit from a business page is to motivate fans to click, share and, eventually, act by buying a product or signing up for an event.
Unfortunately, persistently low engagement is a catch-22. Your brand page’s EdgeRank score — Facebook’s algorithm for determining how content is featured in the News Feed — is determined largely by user interactions. If your EdgeRank drops, your updates can languish, meaning users won’t see them and may not interact with your page. That will result in an even lower EdgeRank.
But when applied consistently, these three strategies can turn the tide and increase fans’ interaction with your Facebook page

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The State Of B2B Lead Generation

The State Of B2B Lead Generation | Marketing and Social Media Scoops | Scoop.it
View the results from a survey of a few hundred B2B lead buyers answering questions about lead sources, technology and more.

The world of online marketing, and lead generation, continues to evolve.

Buyer Zone surveyed a few hundred B2B lead buyers and asked them a boatload of questions about lead sources, technology and more.

This Report, State of B2B Lead Generation, will help you get a handle on what businesses are using and thinking about online lead generation - right now:

Lead sources Best practices The use of technology Marketing and sales alignment And more

This Infographic shows highlights from the survey and report

 

By BuyerZone. http://bit.ly/MTsk2L

Report  State of B2B Lead Generation. [PDF] http://bit.ly/OkdyBP

Source. http://bit.ly/SCMiko


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