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Find the Heart of Your Brand Storytelling with These 6 Questions

Find the Heart of Your Brand Storytelling with These 6 Questions | Branding, Marketing and Sales | Scoop.it

"What’s the first thing you do when meeting someone new? You ask them questions to unveil their story: Where are you from? What kind of work do you do? Do you have children? Do you come here often? Questioning a stranger is more than a polite way to pass time — it’s the core of trying to connect.

 

Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling."

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Dr. Karen Dietz's comment, June 24, 2013 2:48 PM
Many thanks for the shout-out Ozzie!
Dr. Karen Dietz's comment, June 24, 2013 2:49 PM
Andrea, welcome to my curation. I hope you find lots of good material here. Keep on telling your wonderful stories -- they are a precious gift!
Andrea Norwood's comment, June 24, 2013 3:52 PM
Thank you Karen!
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Pinterest Introduces Rich Pins for Businesses to Drive Purchases

Pinterest Introduces Rich Pins for Businesses to Drive Purchases | Branding, Marketing and Sales | Scoop.it
Pinterest just became a whole lot more useful to businesses with the announcement of new “Rich Pins” on the official Pinterest blog today.

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janlgordon's curator insight, May 21, 2013 3:24 PM

This article is from socialfresh and Pinterest has launched Rich Pins that will help businesses to provide users additional information about a particular item. Obviously, this will increase purchases.


Here are some highlights:


There are 3 different types of Rich Pins, each with its own unique set of characteristics and opportunities for brands, product, recipes and movies.


How to get Rich Pins

If you’re a business on Pinterest, here’s how to start using rich pins


  1. Decide whether you want to implement productrecipe or movie rich pins
  2. Read the developer documentation for the type of pin you chose
  3. Add the appropriate metatags to your site
  4. Validate your rich pins, then apply to get them on Pinterest


Selected by Jan Gordon for Curatti covering Pinterest Watch


Read full article here: http://bit.ly/10Kqr9W

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4 Sources that can help you finance your small business

4 Sources that can help you finance your small business | Branding, Marketing and Sales | Scoop.it

If you are starting off a small business or are in need of finances to boost up your small business, then you would need to take the help of small business loans. A small business is a business that is restricted to only a few individuals.


Via Brian Yanish - MarketingHits.com
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How Your Social Media Obsession Can Become A Career [INFOGRAPH]

How Your Social Media Obsession Can Become A Career [INFOGRAPH] | Branding, Marketing and Sales | Scoop.it

The folks over at the University of Florida's Online MSM have put together a stunning infograph to help illustrate the growing need for educated social media marketers.


Via Danielle Uskovic, Brian Yanish - MarketingHits.com
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Danielle Uskovic's curator insight, June 8, 2013 5:50 PM
Social media usage is booming and so is the need for professional marketers with social media experience and knowledge.
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This is what I know about Social Media Engagement: Do you know this too?

This is what I know about Social Media Engagement: Do you know this too? | Branding, Marketing and Sales | Scoop.it
Social Media will not come to you. You will need to go to it.  Recently, I’ve consulted with a few small business clients who just won’t take the leap to acknowledging my solutions. Clearly, as I c...

Via Carla Deter, Brian Yanish - MarketingHits.com
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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | Branding, Marketing and Sales | Scoop.it

Content Marketing is the New SEO.

Having a Content Marketing strategy for your online business is key to online success in 2013. However, Content Marketing should be done correctly by following certain guidelines.


Take a look at this infographic which shows the Do’s and Dont’s of Content Marketing.


Via Lauren Moss, Brian Yanish - MarketingHits.com
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Two Pens's curator insight, June 10, 2013 1:10 PM

Content marketing basics for beginners.

John Thomas's curator insight, February 12, 2014 12:50 PM

The Do's and Dont's of Content Marketing - Infographic

Emmanuel 'Manny' Gigante's curator insight, July 11, 2014 11:43 AM

 get #leancontent.   it's good for your stress  and your company's growth. 

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The three building blocks of brand positioning #branding #marketing

The three building blocks of brand positioning #branding #marketing | Branding, Marketing and Sales | Scoop.it
To discover the most powerful positioning area for your brand, you need to consider your customer, the competitive market and your own brand. In the second of 3 posts this week, we look at how to define these three building blocks of your brand positioning.

Via Brian Yanish - MarketingHits.com
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Jacques Dupeyroux's curator insight, August 1, 2014 7:28 PM

Strategically positioning your brand within the market is crucial to its success and critically analysing each of these three elements is essential. @ashali89

Seung Ha's curator insight, August 13, 2014 12:34 AM

Three important factors that are the cornerstone of building the brand positioning. @ashali89

Kailee.Zimmerman's curator insight, August 17, 2014 5:53 PM

It is important to remember three things, your brand your market and your customers.

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How to start over with a Facebook page

How to start over with a Facebook page | Branding, Marketing and Sales | Scoop.it

Oh, the regrets. Things happen. We start heading down the wrong direction and suddenly we find ourselves in a bad place. What am I talking about? Facebook pages. Most businesses have them. Most businesses are doing them wrong. Some have done them so wrong in the past that it’s better to start from scratch. As much pain as that may cause, the alternative is worse.


Via Brian Yanish - MarketingHits.com
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Go to Market Strategy: Why Entrepreneurs Should "Go Small to Go Big"

Don't bother trying to be all things to all people. Instead, nail your niche for your go to market strategy. You're not going to walk down the street and see...

Via Brian Yanish - MarketingHits.com
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Go to Market Strategy: Why Entrepreneurs Should "Go Small to Go Big"

Don't bother trying to be all things to all people. Instead, nail your niche for your go to market strategy. You're not going to walk down the street and see...

Via Brian Yanish - MarketingHits.com
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The 10 Commandments Of Using Pinterest For Business [Infographic] - Bit Rebels

The 10 Commandments Of Using Pinterest For Business [Infographic] - Bit Rebels | Branding, Marketing and Sales | Scoop.it

When it comes to using Pinterest for business, there are several things you can do to increase your following & influence. This useful guide will definitely help you!


Via massimo facchinetti, Ivo Nový, Brian Yanish - MarketingHits.com
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5 Stories Every Entrepreneur Should Be Able To Tell

5 Stories Every Entrepreneur Should Be Able To Tell | Branding, Marketing and Sales | Scoop.it
Nothing has the power to engage people like a great story. From a carefully crafted elevator pitch to the perfect customer testimonial, a great narrative can propel your brand and business like

Via Guillaume Decugis, Brian Yanish - MarketingHits.com
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taniaATenthuse.me's comment, July 17, 2013 9:18 AM
What a great post. There is something magical in storytelling, especially when people write about their passion
taniaATenthuse.me's curator insight, July 17, 2013 9:34 AM

This is the story of a brilliant entrepreneur, Leah Busque. She is passionate about her business, she lives and breathes it. And it shows. 

 

What is your story ? 

Mechanical Walking Space Man's curator insight, October 4, 2013 2:55 AM

 

We all love to hear a good story… keep it human though…

No dogma. No jargon. No Multisyllabic arrogance.

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13 Reasons Why Your Brain Craves Infographics #HTML5 #infographic

13 Reasons Why Your Brain Craves Infographics #HTML5 #infographic | Branding, Marketing and Sales | Scoop.it
Enjoy our HTML 5 interactive infographic that exaplains why infographics are so successful

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, June 12, 2013 11:53 AM

Check out this great HTML 5 infographics about infographics and your brain.

Pascale Mousset's curator insight, June 12, 2013 1:36 PM

Wahou a responsive infographic fit for Ipad ! Tks HTML5

Rachelle Howard's curator insight, June 12, 2013 8:00 PM

I love them!  I understand them. I post them. Do you?

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Five Key Elements of Viral Content [infographic]

Five Key Elements of Viral Content [infographic] | Branding, Marketing and Sales | Scoop.it
The goal of every content marketer is to have his/her information shared across digital channels by their audiences. But what makes content go viral?

Via Jessica Kelly
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Service Dominant Logic :: Lean Sales and Marketing thru Service Design Thinking

Using Lean thru Service Design Thinking to drive Continuous Improvement in Lean Sales and Marketing, Lean Services, Lean Design

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Small business marketing - What you stand for

Great video clip of Michael Port, small business marketing author, talking about basing your marketing on what you stand for and how to create connection with the people you're meant to serve.


Via Brian Yanish - MarketingHits.com
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Presentation Design Techniques from the Masters by @slidecomet

Here's our take on some popular approaches to Presentation Design seen in some work by great presenters. Enjoy! Download here for a Tweet!

Via Ana Cristina Pratas, Brian Yanish - MarketingHits.com
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How to start over with a Facebook page

How to start over with a Facebook page | Branding, Marketing and Sales | Scoop.it

Oh, the regrets. Things happen. We start heading down the wrong direction and suddenly we find ourselves in a bad place. What am I talking about? Facebook pages. Most businesses have them. Most businesses are doing them wrong. Some have done them so wrong in the past that it’s better to start from scratch. As much pain as that may cause, the alternative is worse.


Via Brian Yanish - MarketingHits.com
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Influence and Focusing on the Customer via @dannybrown

Today, influence is determined by how high a social score you have. But that dilutes what true influence is, and places the attention on the wrong people. 

By focusing on the customer and identifying who truly influencers their decisions at key times in the purchase life cycle, we can target better and gather lead generation, increase customer acquisition, and provide real ROI for influence marketing campaigns.


Via Brian Yanish - MarketingHits.com
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Why Mobile Should Be a Top Priority for Direct Marketers #mobileweb

Why Mobile Should Be a Top Priority for Direct Marketers #mobileweb | Branding, Marketing and Sales | Scoop.it

When asked about direct marketing, oftentimes people think of direct mail. However, direct marketing has evolved for the better, thanks to both the Internet and the sheer amount of customer data we now have available.

 

As marketers, we now know not only demographics and addresses but also psychographics, preferred marketing channels, how consumers behave on different channels, etc. More importantly, we now have access to customers 24/7 through mobile connectivity.

 

For direct marketers, this presents a huge opportunity. Eighty-seven percent of American adults currently own a cell phone and, at some point in 2013, mobile connected devices are expected to top the world’s population.

 

Bearing this in mind, here are a few ways that direct marketers can successfully reach consumers through mobile:


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, June 9, 2013 12:55 PM

Key points covered in this article:

  • Use of SMS
  • Mobile Apps
  • Location-Based Notifications
  • Mobile Usage in stores
  • Mobile Commerce
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Infographic: Fonts + Colors that Drive the World's Top Brands

Infographic:  Fonts + Colors that Drive the World's Top Brands | Branding, Marketing and Sales | Scoop.it

'We took a look at the world’s top 100 brands to determine which fonts, colors and formats were the most popular choices. Our infographic provides some good food for thought if you’ve hit a road block on your latest logo design.'


Via Lauren Moss, Brian Yanish - MarketingHits.com
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Jon C's curator insight, July 10, 2013 8:26 PM

study of brands and colours

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Chart: U.S. eBook Sales to Surpass Printed Book Sales in 2017 | Statista

Chart: U.S. eBook Sales to Surpass Printed Book Sales in 2017 | Statista | Branding, Marketing and Sales | Scoop.it

The U.S. eBook market will surpass the printed book market in 2017. That's according to a projection by PwC (PricewaterhouseCoopers), who published its annual "Entertainment & Media Outlook" this week.

PwC estimates that trade eBooks (excluding educational publications) will reach $8.2 billion in sales by 2017 to surpass printed book sales, which are expected to fall from $11.9 billion in 2012 to $7.9 billion in 2017. Overall book sales are expected to stay below their 2008 level, as eBook sales fail to fully offset the decline in printed book sales. 

Does this mean we are reading less? Probably not! Even if book sales remained unchanged in terms of units, the shift to eBooks would lead to a decline in dollar sales, as the average selling price for eBooks is lower than it is for printed books.


Via Brian Yanish - MarketingHits.com
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Aynne Pryce's comment, June 12, 2013 3:10 PM
Very interesting, very telling. I subscribe to this.
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WEB PAGE READING - You Won’t Finish This Article

WEB PAGE READING - You Won’t Finish This Article | Branding, Marketing and Sales | Scoop.it
I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone.

Via Brian Yanish - MarketingHits.com
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Terry Patterson's comment, July 20, 2013 12:37 PM
See Brian, there is no "cut off" for good articles, just user ability and interest to finish the read... yes, the medium helps (in your case you mentioned "listen") whatever works. In any case, believing that a user won't read an article because it is too long is a fallacy. Someone who believes that simply is not understanding their audience and not giving them what they need and how they need it in digital format.
Brian Yanish - MarketingHits.com's comment, July 20, 2013 3:07 PM
As platforms change for content exposure with filters such as curation, on site like Scoop.it, writers need to remember that their readers may be looking for more information than a brief 500 word article because they have clicked through from a filtered source, not a random Google search.
Brian Yanish - MarketingHits.com's comment, July 20, 2013 3:14 PM
Terry, when I look an article written by someone like Avinash Kaushik, I know that what I'm going to read is well thought out with sources to back it up. Not just something written as Google bait. eg. http://www.kaushik.net/avinash/analytics-tips-improve-search-social-compound-metrics/
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5 Ways to Generate More Business From LinkedIn

5 Ways to Generate More Business From LinkedIn | Branding, Marketing and Sales | Scoop.it
Is LinkedIn working for you? Do you want to generate more business from LinkedIn? When used properly, LinkedIn can be a gold mine for your business. Here are five steps to improve your efforts to generate more business from LinkedIn.

Via Brian Yanish - MarketingHits.com
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Content Curation your secret weapon - Drive Traffic & Find New Customers

Content Curation your secret weapon - Drive Traffic & Find New Customers | Branding, Marketing and Sales | Scoop.it
Using Content Curation To Find New Customers.

 

Being an Internet marketer for many years I’ve seen the landscape change many times but one thing has stayed the same “Content is King”, when it comes to driving traffic to a website.

 

As a business owner we all want to get new customers to our websites. Many have tried blogging to drive traffic to their website and due to a shortage of hours in a day they end up dropping the blog or hiring ghost writers to develop content for the site. We now have a new player on the net and it comes in the form of Content Curation. No it will not completely eliminate business owners creating content for their website but adds a whole new area of content development for a website.

 

Over the past two years I’ve tested different content curation sites and tools and have found Scoop.it to be the leader in both innovation and traffic building potential.

 

Below are examples on how Scoop.it can drive traffic and help to show the world, yes the world that your business knows your market.

 

In this article are 3 areas that when done correctly can drive new traffic to your business or brand?.

 

*** If you would like help setting up a Scoop.it traffic generator for your company. Contact Brian at 1-888-535-9139 or Email Me ideas@marketinghits.com ***

 


Via Brian Yanish - MarketingHits.com
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