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just re-scooping cool and interesting things I find
Curated by Katherine Anne
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Rescooped by Katherine Anne from Internet Marketing Strategy 2.0!

Why Storytelling Is The Future of Marketing

Via Robin Good
Katherine Anne's insight:

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Mariale Peñalosa Arguijo's curator insight, October 4, 2013 7:49 AM

add your insight...

Susan Velez's curator insight, October 5, 2013 12:50 PM

Awesome video and I know that story telling can be very powerful. I guess it's time to start reading more stories so I can get better at telling stories.

Imc Csu's curator insight, October 5, 2013 11:17 PM

What is your 'story'?

Rescooped by Katherine Anne from Public Relations & Social Marketing Insight!

37 Ways to Thrive on LinkedIn

37 Ways to Thrive on LinkedIn | Marketing |

LinkedIn is quite an amazing community to be a part of. It is full of motivated professionals you can network with to build connections and find new opportunities. Before getting serious about LinkedIn, you need to develop a strategy and take the basic steps to get yourself ready to implement it. This infographic by Boot Camp Digital gives you an idea how to take your LinkedIn game to the next level...

Via Jeff Domansky
Katherine Anne's insight:

Marketing 3104: Branding for yourself! 


We had a lecture about branding and how important a brand is for a company. I think it's just as important for yourself, and LinkedIn is the perfect way to help individuals now brand themselves and show companies a "brand promise" about themselves. This article is super helpful with learning how to maximize LinkedIn. Yes, we don't have experience as college students or a company of our own to promote, but this article still teaches us how to use LinkedIn in the best ways. Each of us should be using LinkedIn to show companies and industries we're ready for them and looking for them. It creates and starts our "brand". Also, instead of employers looking for your Facebook page hopefully they'll start looking here. 

Amanda Hoffmann's curator insight, September 23, 2013 9:48 AM


Some great ideas here in this one!

Jeff Domansky's curator insight, September 23, 2013 1:08 PM

Great resource...