marketing and content creation
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marketing and content creation
insights about using social media to create powerfully persuasive content and marketing that's smart and effective
Curated by Becky Gaylord
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Rescooped by Becky Gaylord from Marketing Revolution!

5 Ways People Fix Content Marketing - Curagami

5 Ways People Fix Content Marketing - Curagami | marketing and content creation |

Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.

Ask for HELP.Create An Ambassador Program (with some gamification).Curate 90%, Create 10% (make your content about THEM).Reward, Value, Encourage & Listen to PEOPLE.Create a Weekly, Monthly and Yearly CONTEST to Reward Contributors.
Via Martin (Marty) Smith
malek's curator insight, May 1, 2015 8:14 AM

Another great piece from one of the "Marketing Illuminati", and his daring exposition of the "Tyranny of Perfection". 

You're  placing too much focus on achieving perfection, you lose track of exploring a project's full creative potential. 

Rescooped by Becky Gaylord from SOCIAL MEDIA, what we think about!!

26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner

26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner | marketing and content creation |
Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.


Have you noticed more photos on social networks?

Do you have a visual component as part of your social media marketing strategy?


Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience?

Via Martin Gysler
more...'s curator insight, April 17, 2013 11:31 PM

Love these ideas.

Rocky Mountain RV and Marine's comment, April 23, 2013 11:28 AM
Photos are very important, but be sure you have the right to use them before publishing your blog, post, tweet, etc.
Martin Gysler's comment, April 23, 2013 2:35 PM
Indeed Debbie ;-)
Scooped by Becky Gaylord!

About The Just Story It (TM) Curation

About  The Just Story It (TM) Curation | marketing and content creation |

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


Based on my 25+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.


How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.


I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!


And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: 

Dr. Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Dr. Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at know. In the meantime, here's the correct link:
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Rescooped by Becky Gaylord from Intriguing, interesting Infographics!

Is Content the New Currency?

Is Content the New Currency? | marketing and content creation |
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.

Via janlgordon, Becky Gaylord
janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?

Rescooped by Becky Gaylord from Just Story It!

Turn your Elevator Pitch into a “Here’s the difference my work makes” story

Turn your Elevator Pitch into a “Here’s the difference my work makes” story | marketing and content creation |

I asked Letitia to tell me about her work, which she does in the first part of the video. I then asked her to tell me a story about the difference Canine Colors has made to a client. She responded by telling me the story in the second part of the video.

Notice the difference in the two presentations.

Via Dr. Karen Dietz
Mercor's curator insight, March 18, 2013 8:24 AM

Scooped by Karen Dietz onto Just Story It

Sandi Cornez's comment, March 18, 2013 1:14 PM
Thanks for sharing Karen. Stories do make all the difference. They make the information come alive in that the listener can see themselves getting benefits. And in this case, the canines benefit too.
Dr. Karen Dietz's comment, March 18, 2013 2:11 PM
So true Sandi! Hadn't thought of that :)