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2017 predictions for web design technology trends – Envato

2017 predictions for web design technology trends – Envato | Marketing and Communication | Scoop.it
When I worked as a web designer, I was fascinated by how design trends changed each year. Since hanging up my design boots and focusing on being CEO of Envato, my focus has shifted from visual trends, to industry and technology ones. As I did in 2014 and 2015, here’s my take on where the world is moving!...
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Jeff Domansky's curator insight, January 3, 2017 11:09 AM
Always good to start with a fresh design perspective.
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Content Curation: The Art of a Curated Post [Infographic] | Content Marketing Forum

Content Curation: The Art of a Curated Post [Infographic] | Content Marketing Forum | Marketing and Communication | Scoop.it
What should a curated piece of content look like? Paint the perfect post with these five elements.

Via Dennis T OConnor, THE OFFICIAL ANDREASCY
Mike Barzacchini's insight:

Practical tips to move from simply reposting to value-added curating. 

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Tony Guzman's curator insight, January 15, 2015 8:59 AM

Curation is something I have been slowly learning to do better and I really enjoyed the tips given in this infographic. Anyone using these tips already?

Gina Tucker's curator insight, January 15, 2015 8:33 PM

How to maximize the imapct of your curated post! 

Liliana Suleiman's curator insight, January 19, 2015 4:26 AM

#ContentCuration made simple.

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Universal Skills All Learners Should Know How to Do

Universal Skills All Learners Should Know How to Do | Marketing and Communication | Scoop.it
This morning I was thinking about the things that all young people should know how to do regardless of income, geographical location, life goals, etc.  I started a list - see below.  Some have "alw...

Via Ana Cristina Pratas
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LET Team's curator insight, December 13, 2014 8:45 PM

Are we ticking all the boxes SHC?

Saberes Sin Fronteras OVS's curator insight, January 3, 2015 5:58 PM
#enseñanza
CTD Institute's curator insight, January 30, 2015 11:29 AM

This posting in the Jackie Gerstein blog, suggests 20 relevant skills young peeple should know. The suggestions come with links to website for how tos.

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How to Design Social Media Images for Brand Recognition

How to Design Social Media Images for Brand Recognition | Marketing and Communication | Scoop.it
Are you posting images across social networks? Do you use them to extend your brand recognition? The way logos, fonts and colors work together in social media images is an important part of gaining brand attention.
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Rescooped by Mike Barzacchini from Public Relations & Social Marketing Insight
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Can’t Link From Instagram? Check Out Mashable’s Nifty Bitly Trick

Can’t Link From Instagram? Check Out Mashable’s Nifty Bitly Trick | Marketing and Communication | Scoop.it

One of the limitations of Instagram as a social media marketing tool is that links in posts aren’t clickable.It’s not a deal-breaker — there are many other reasons to use Instagram as part of a marketing mix, including the ability to promote your brand with an active, young audience — but for businesses hoping to bring people back to their websites, the lack of hot links has always been a drawback.


Not a problem without a workaround, however.


Links in Instagram’s profile area are live, a fact that social media news publisher Mashable has been taking advantage of since last spring. Nearly every time Mashable posts on Instagram, it reminds users to click on the link in its profile to learn more about the post’s topic. Here’s how it looked on one of Mashable’s more clicked upon recent Instagram posts...


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Jeff Domansky's curator insight, October 9, 2014 9:30 AM

Here's a smart way to encourage links in Instagram.

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Science researchers hone their communication skills at workshop - Penn State News

Science researchers hone their communication skills at workshop - Penn State News | Marketing and Communication | Scoop.it
On Oct. 2, a group of Penn State faculty gathered with policymakers and journalists in a workshop on science communication skills.
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Communicating with parents in the digital world

Communicating with parents in the digital world | Marketing and Communication | Scoop.it
This post was written by Erin Dye, a ClassDojo Thought Partner who works in professional development at Green Light Learning





Gone are the days when you only had access to parents via one-way monthly newsletters or twice-a-year parent teacher conferences. Thanks to technology you can easily keep in touch with your students’ parents all year-round.


Here are some tips to get your communicating with parents in the digital world: 





Keep a Class Blog


Rather than sending home a monthly or weekly newsletter to parents that might never make it out of the bottom of your students’ backpacks, try starting a class blog. Set a schedule for posting and share that schedule with parents. Allow moderated comments on the posts to get parents involved with the classroom.


Have your students do most of the blogging. Assign one student a week to be the class chronicler. Have that student take photos, record interviews with other students, and summarize what the class learned. Weebly is an easy platform for students of all ages to use.     


Get your class blog linked to your school’s homepage to show all the exciting work your class is doing!


Use a Messaging Service


Sending individual texts or emails to parents is time consuming and not very private. Let a messaging service, such as ClassDojo Messenger, do all the work for you. Once students and parents opt into the system, it allows you to easily send text message blasts to update all parents at once, or you can privately message them to keep them up-to-date on their child’s progress. You don’t see their phone numbers and they don’t see yours. This is a great option for families who may not have home Internet but do have smartphones.


Set Up a Class Social Media Account


If parents don’t want to have their phones buzzing all the time, consider starting a class Twitter account or Facebook page. You can use the page to share updates, photos, and links to student work. If your students are under 13, be sure to set the account to private. To view the page, all parents will need to have Twitter or Facebook accounts (many of them probably already do). Before setting up any class social media accounts, review your school’s Privacy Policy and check with administrators.


Make Parents Feel Welcome


Let parents know that your classroom is a welcome space for them. Consider inviting parents to your classroom on days when students are giving presentations or sharing projects. Working parents can use Skype or Google Hangouts to visit virtually.

Via Tom D'Amico (@TDOttawa)
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Ivon Prefontaine, PhD's curator insight, August 3, 2014 7:03 AM

Use of social media is important, but the key is good choices and uses. One so-called expert, who spent little time in the classroom, suggests Twitter is a great tool to report learning results to parents. It has never been clear how 140 characters will accomplish that. It is important to use social media and other tools artfully.

 

The key takeaway is letting parents know the classroom environment is welcoming. I took it a step further and invited parents into classroom and provided meaningful ways for them to engage when there.

 

@ivon_ehd1

Audrey Menard's curator insight, August 3, 2014 5:20 PM

Great ideas!

Colette Cole-Saner's curator insight, August 4, 2014 9:53 AM

For beginners, many good suggestions are offered to optimize communication.

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Google+ Checklist [Infographic]

Google+ Checklist [Infographic] | Marketing and Communication | Scoop.it

Do you need to make sure you are getting everything right on your Google+?


Use this checklist to audit your own Profile or the Profile of your client. 


Via Neil Ferree
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Neil Ferree's curator insight, August 3, 2014 4:52 PM

Handy checklist for making sure you're using best practices and techniques when posting and sharing and engaging on Google+

Two Pens's curator insight, August 4, 2014 3:05 PM

Via Neil Ferree. Simple to do, and necessary no matter what hoo-hoo you've heard from people about how Google+ isn't important. It is.

Neil Ferree's comment, August 4, 2014 3:39 PM
Thanks Cynthia. Good to see you on my screen again!
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42 Visual Content Marketing Statistics You Should Know in 2017

42 Visual Content Marketing Statistics You Should Know in 2017 | Marketing and Communication | Scoop.it

This year, we've seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Snapchat, Instagram, and Twitter. At the same time, videos have become powerful tools for brands looking to communicate more easily with their readers.


To help you keep pace with these trends, let's take a look at some marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. The stats are categorized by General Visual Content, Video, Emerging Visual Marketing, Infographics, andSocial Media.


Via Jeff Domansky
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donhornsby's curator insight, January 3, 2017 4:15 PM
This year, we've seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Snapchat, Instagram, and Twitter. At the same time, videos have become powerful tools for brands looking to communicate more easily with their readers. To help you keep pace with these trends, let's take a look at some marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. The stats are categorized by General Visual Content, Video, Emerging Visual Marketing, Infographics, and Social Media.
 
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5 Trends That Will Change How You Use Social Media in 2015

5 Trends That Will Change How You Use Social Media in 2015 | Marketing and Communication | Scoop.it
Big changes are afoot for the likes of Twitter, Facebook and others

Via Rami Kantari
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Kurt Vonnegut’s 8 Tips on How to Write a Great Story

Kurt Vonnegut’s 8 Tips on How to Write a Great Story | Marketing and Communication | Scoop.it

"Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia."


Via Elaine J Roberts, Ph.D.
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Elaine J Roberts, Ph.D.'s curator insight, December 6, 2014 4:07 PM

While this is geared towards writing fiction, there are elements that could be applicable to non-fiction as well. The bottom line is that any writer must always, always, always consider the audience.

A.K.Andrew's curator insight, December 7, 2014 11:41 AM

You have to be true to your work, and the reader you have in mind.

Cheryl Frose's curator insight, December 9, 2014 12:04 PM

Watch the short (1:29 ) video of the author himself or read the tips...

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26 Tips to Strengthen Your Social Media Marketing

26 Tips to Strengthen Your Social Media Marketing | Marketing and Communication | Scoop.it
Is it time to look at your social media from a fresh perspective? Are you ready to make some changes? There are a variety of ways to improve how your business is seen on social media.
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10 Proven Ways to Get People to Come to Your Online Event | GroupHigh

10 Proven Ways to Get People to Come to Your Online Event | GroupHigh | Marketing and Communication | Scoop.it

Online events, whether they are in the form of a conference, a webinar, or a Twitter chat are great ways to position any brand as a thought leader in a niche and acquire new followers and/or leads. Of course, you have to get people to actually sign up for said epic online event, right?


Well lucky for you I have hosted a handful of these bad boys and am one of those people who shares everything—even an inside look at her marketing strategies.Another lucky star for you today is that Stephen Wynkoop, owner ofVconferenceOnline—a platform that hosts online events—was more than happy to weigh in and share his observations of what makes a successful event.Now, take a moment to check out these easy to implement steps to make your online event a success!...


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Jeff Domansky's curator insight, October 9, 2014 9:19 AM

Kristen Matthews shares valuable online event tips.

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Why Content Marketing Is Like A Dinner Party

Why Content Marketing Is Like A Dinner Party | Marketing and Communication | Scoop.it

...This is not unlike your content marketing plan – combining the right elements to serve the right solution at the right time (à la Google’s “zero moment of truth”).

 

In short, brands are in charge of creating a digital banquet that will delight their target audience.


To do that, you need the chef – the digital marketer, to orchestrate the main dish, the content, served up with “SEO sauce,” a combination of art and technique.Let’s explore these ideas more....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 2, 2014 10:51 AM

Here's how content marketing is like a dinner party and basic advice for serving it right

Jack Varnell's curator insight, August 3, 2014 7:13 AM

"combining the right elements to serve the right solution at the right time "

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Produce Content Marketing That Customers Care About

Produce Content Marketing That Customers Care About | Marketing and Communication | Scoop.it

You can’t just snap your fingers and produce great content. To get stories and images that people actually care about, you need to address the higher-order problems your customers are facing today or will face tomorrow. You have to do the sustained work of thinking through these problems and coming up with relevant insights.

 

Consider Adobe’s new content-marketing strategy. Several years ago the company’s mainstay business of graphics applications was struggling against new competition, including free software. In response, executives made a concerted effort to step back and think about customers’ most important graphics-related problems. They saw that although online retailers were putting up fancy websites, the companies weren’t connecting their accumulated consumer data to the pages in order to drive sales. So Adobe invested in R&D and made some analytics-based acquisitions in order to develop a platform to make that possible. Dubbed the Marketing Cloud, this new platform would enable websites to show the right images to the right customers at the right time....


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Jeff Domansky's curator insight, August 3, 2014 10:21 AM

Heidi Cohen says figuring out your customers' high-level problems can help you produce the best content marketing and results.

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5 Skills of Really Amazing Listeners

Everyone wants to be heard. But not everyone knows how to truly listen. Here's how amazing listeners use those odd things on the sides of their heads.

Via THE OFFICIAL ANDREASCY
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THE OFFICIAL ANDREASCY's curator insight, August 3, 2014 5:09 PM

Think you're a good listener? Prove it.

Christopher Philbin's curator insight, August 4, 2014 12:57 PM

Ready for that 3 hour long lecture course that you signed up for 4 months ago and forgot about it until now? Better get working on those listening skills to make the most out of those 3 hours!