Marketing Analytics
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Marketing Analytics
Everything about marketing and data analytics.
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Analytics and the future of healthcare

Healthcare will be a hot topic during the 2012 U.S. presidential campaign as the Patient Protection and Affordable Care Act signed into law by President Barack Obama nearly two years ago is attacked or defended by the respective candidates and their surrogates. However, no matter who wins the White House this year, the U.S. healthcare system will be reformed, and more likely transformed, in the near future, and analytics is certain to play a leading role in that transformation. In fact, reform is already well underway, driven by increased competition within the healthcare industry, the trend toward “accountable care” and the realization that spiraling costs make the current system unsustainable.

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The Rise of the e-Patient

Curator's Note: Great presentation from Pew Director, Lee Rainie.  In addition to the great stats, the presentation talks about how and why a healthcare provider should be a 'node' in an ePatient's social network.


Via Dean Berg
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Ex-Pimco Manager on Investment Strategy, Bill Gross - Video

Ex-Pimco Manager on Investment Strategy, Bill Gross  - Video | Marketing Analytics | Scoop.it
William Powers, a former portfolio manager at Pacific Investment Management Co., talks about investment strategy and Pimco's co-Chief Investment Officer Bill Gross.
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Big data explosion holds new pie for techies

Big data explosion holds new pie for techies | Marketing Analytics | Scoop.it

"The explosion of data is considered to be growing at a rate of an additional 5% of all previous data, every month. Considering that all businesses are attempting to use multiple sources of data and crunch them for most efficient utilisation of the same, big data analysis is going to be a big-time opportunity for tech companies", says Arun Narayanan, COO of California-based UST Global.

 

"In the modern competitive situation, anything that a company does, including its internal communication, has to be analysed to measure its impact on a customer. This is what is going to provide relevance to corporate actions in future, as against the present culture of merely focussing on top line and bottom line analysis and performance appraisals", says Narayanan.

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Taking the pulse of healthcare social media

Curator's Note: Dave Bourne from Scarborough Hospital did a great job on this presentation. Social Media programs are difficult to measure but Dave's premise is that focusing on reputation index is one solid measurement.

 

In the presentation he talks about all the downstream benefits of reputation:

- recruitment and retention

- funding

- referrals

- volumes

- fundraising

- political support and investment

- volunteer support

- community goodwill


Via Dean Berg
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Measuring Reputation | SMiCH

Measuring Reputation | SMiCH | Marketing Analytics | Scoop.it

Curator's Note: Check out the article from Dave Bourne, Corporate Communications Manager at Scarborough Hospital, regarding their "Reputation Index".

 

At Scarborough Hospital, their social media efforts are focused on building their reputation within their community.  Hence, the best way to measure success is to measure reputation.

 

This is not an easy task, but Scarborough Hospital has several factors that feed into their "Reputation Index". They track this index over time to get a good perspective on how their social media activity affects their reputation.


Via Dean Berg
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'Big data' prep: 5 things IT should do now

'Big data' prep: 5 things IT should do now | Marketing Analytics | Scoop.it

Ready or not, big data is coming. Here are 5 things IT managers can do today to prepare for the data deluge of tomorrow.

 

Take stock of your data

Let business needs drive data dives

Re-evaluate infrastructure and data architecture

Bone up on the technology

Prepare to hire or retrain staff

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Making Measurement Make Sense

Making Measurement Make Sense | Marketing Analytics | Scoop.it

A cross-industry coalition committed to developing brand-building digital metrics and cross-platform measurement solutions.

 

Principle #1 – Move to a “viewable impressions” standard and count real exposures online.

Principle #2 – Online advertising must migrate to a currency based on audience impressions, not gross ad impressions.

Principle #3 – Because all ad units are not created equal, we must create a transparent classification system.

Principle #4 – Determine interactivity “metrics that matter” for brand marketers, so that marketers can better evaluate online’s contribution to brand building.

Principle #5 – Digital media measurement must become increasingly comparable and integrated with other media.

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