Marketing, Advertising, Social Media, Customer relationship management, etc
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Marketing, Advertising, Social Media, Customer relationship management, etc
Marketing, Advertising, Social Media, Customer relationship management, etc
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Rescooped by Nicolas Pergola from Modern Marketer
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Meet Generation C: The Connected Customer

Meet Generation C: The Connected Customer | Marketing, Advertising, Social Media, Customer relationship management, etc | Scoop.it

Marketers, educators, parents, it seems that almost anyone in the Generation X or Boomer demographic is scratching their heads trying to figure out Generation Y aka the Millennial. After all, it’s the first generation to seemingly possess digital prowess as part of their DNA. And, it’s the first generation to receive both a birth certificate and a social profile or presence upon delivery into this world.


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EZIA's curator insight, April 3, 2013 10:07 PM

If you don't get up to speed with marketing to GEN Y buyers - you are missing the boat and you can forget about selling the next digital buyers of tomorrow - those adorable pre-teens and teens!

Earth To Heaven...'s comment, April 4, 2013 12:48 PM
Really true!!
Cristobal Carrasco's curator insight, April 5, 2013 3:27 AM

wouldn't it be called The ultimate target?

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Social Media Marketing Funnel

Social Media Marketing Funnel | Marketing, Advertising, Social Media, Customer relationship management, etc | Scoop.it

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stefano oldrati's comment, February 28, 2013 8:27 AM
I agree Denis that life is more complex than that yet models shouldn't be too much complicated even if complexity is to be embraced.
stefano oldrati's comment, February 28, 2013 8:34 AM
For sure as Marius says customisation is what can add value to this basic vision. There are industries, or consumer attitudes, where people can jump from awareness to purchase and engage in a medium term loyalty in a kind of shortcut because the variable to push or pull people there are different and elevate in quantity and quality they represent; example this could happen in high tech business when within the Spirit industry everything works at a slower pace even for unique performances in exceptional situations/environments. I personally witnessed some, and been responsible for, within my career... and maybe you are still enjoying some drinks I created.
Leslie Lilly's curator insight, March 20, 2013 7:07 AM

Worth a conversation that tests your own organizational theory about moving your audience and building your constituency

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5 Things Every Presenter Needs To Know About People

Great presenters understand how people think, learn, and react. In this video Dr. Weinschenk shares 5 Things from her book, "100 Things Every Presenter Needs To…

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D.j. Lisemby's comment, March 17, 2013 2:12 PM
Thanks for sharing. GOOD to be reminded!
Jonathan Rattray Clark's curator insight, April 2, 2013 8:16 PM

very good wee video on giving better presenations.

Kelli DeBellis's curator insight, May 6, 2013 12:58 PM

Excellent audio/visual about presentations. Good to keep in mind in relation to training especially the idea about 20 minutes.