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Top 5 Sochi 2014 ambush marketing stunts | News | Marketing Week

Top 5 Sochi 2014 ambush marketing stunts | News | Marketing Week | Marketing & Advertising | Scoop.it
Zippo, Subway and American Apparel attempt to circumvent IOC regulations and tap into the feel-good factor of the Olympics.
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Citi: Streetline - Reimagining Parking - YouTube

Los Angeles County has over 7.4 million registered cars, but only a fraction of that number of parking spaces. Streetline, Inc. has developed a solution: tec...
Suraj Gopan's insight:

#progressmakers

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The Sophisticated Marketer’s Guide to LinkedIn, an infographic

The Sophisticated Marketer’s Guide to LinkedIn, an infographic | Marketing & Advertising | Scoop.it

Today’s successful marketers aren’t just good at one thing; they are multifaceted. They are a new breed of socially savvy practitioners grounded in timeless, Mad Men-era tactics as well as new, modern technologies. They constantly strive to be the best at what they do by combining proven strategies with the latest and greatest tools to crush their marketing objectives.LinkedIn, loves being in the business of helping professionals achieve success through such sophisticated approaches.That’s why Li created the Sophisticated Marketer’s Guide to LinkedIn.


Via Jeff Domansky
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aanve's curator insight, February 14, 2014 9:48 PM

www.aanve.com

 

Alexandre Saint-Jean's curator insight, February 16, 2014 12:09 PM

Your new favorite LinkedIn checklist is out now !

Jordi Carrió Jamilà's curator insight, February 17, 2014 3:07 AM

Excelente guía (Infografía) para el profesional de venta en LinkedIn, donde dónde propone un checklist de acciones a realizar. 

 

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The Blueprint to Content Marketing Success

The Blueprint to Content Marketing Success | Marketing & Advertising | Scoop.it
Curated from The YouMoz Blog. Introduction You have heard it before - Big content works, right? And you may have even read this post by Dr. Pete on why it’s worth the risk or Mackenzie Fogelson's s...
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The Year of Google+, and The Top 11 Marketing Technology Articles Curated Friday, 12/20/13

The Year of Google+, and The Top 11 Marketing Technology Articles Curated Friday, 12/20/13 | Marketing & Advertising | Scoop.it

Over the past year, Google+ became a force in social media for the B2B marketer, and given the tight link between Google+ and search, and the expected advances in functionality, I fully expect that it will continue right into 2014 and beyond. I took a look back at the most recent, most impressive curated pieces pertaining to Google+, and the story is indeed substantive…

Why you must focus on Google Plus? | Techmagnate

A Five-Item To-Do List to Get Started on Your Google Plus Page - Profs

Google+ & SEO: How Google+ Impacts Search Results - Search Engine Watch

9 Ways the Pros Integrate their Blog with Google+ to Dominate SERPs — socialmouths

Google+ Template Guide and Post Tips - SociallyStacked

Google+ Dimensions Cheat Sheet - TechWyse

Effective Content Marketing on Google Plus: 5 Tools to Measure Success - CMI

5+ Reasons Your Business Should be on Google+ [INFOGRAPHIC] - Digital Information World

Infographic: Marketing Success with Google+ - Vocus Blog

Why Google+ Communities are the Best Place for B2B Relationships - Social Media B2B

10 Top Google Plus Tools for Digital Marketers - Jeffbullas's Blog

Four Reasons Marketers Need to Embrace Google+ Profs

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > Branding Strategy Insider | 7 Ways To Build A B2B Brand Advantage http://sco.lt/5E7Dl3

-- > Adobe | Why Predictive Analytics Is Important for Your Customer Analytics Strategy http://sco.lt/7TH4HB

-- > Marketing Automation Personalizes The Customer UX: Can B2B Marketers Keep Up? - CMO http://sco.lt/69Waob

-- > Must-Attend Marketing Events of 2014 - Marketo http://sco.lt/66TPAP

-- > My 2014 Marketing Automation Holiday Wish List | @HeinzMarketing http://sco.lt/66Bo2L

-- > Lead Scoring 101: What, How, and Why You Need It | Market Automation Times http://sco.lt/6n7uVd

-- > How CIOs And CMOs Can Be Better Partners - InformationWeek http://sco.lt/6zBrXN

-- > Eight Qualities Employers Will Look for in Digital Marketers in 2014 - Profs http://sco.lt/6WnyWv

-- > 8 Simple Scientifically Proven Ways to Improve Your Writing - FastCompany http://sco.lt/8lBQRN

-- > 42% of tech buyers purchase after watching video content - Brafton http://sco.lt/7CwaCP

-- > 5 Website Tools To Boost Your Marketing Campaigns - Forbes http://sco.lt/63hGYD

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via CYDigital
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The Resources You Need to Be a Social Media Marketing Star [In Under 100 Words]

The Resources You Need to Be a Social Media Marketing Star [In Under 100 Words] | Marketing & Advertising | Scoop.it
Before you get started with social, you'll need a publishing plan. This publishing template should keep your schedule (and sanity) intact.
Now, on to individual networks.

Via Brian Yanish - MarketingHits.com
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How to Dominate A Boring Industry with Content Marketing

How to Dominate A Boring Industry with Content Marketing | Marketing & Advertising | Scoop.it
It’s difficult to admit that you work in a boring industry but it’s okay if you do. In fact, if your industry is considered boring by most than it’s probably an industry that’s ripe for content marketing disruption.

Via Brian Yanish - MarketingHits.com
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Suzen Pettit's curator insight, November 1, 2013 3:24 PM

absolutely, although a challenge because afte all our goal is for low bounce rates and in a perfect world, a high percentage of call to action opt-ins. It's where we haveto get personal- the story- and creative!

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5 Reasons You Should Not Ignore Pinterest From Your Social Media Strategy - Business 2 Community

5 Reasons You Should Not Ignore Pinterest From Your Social Media Strategy - Business 2 Community | Marketing & Advertising | Scoop.it
Business 2 Community 5 Reasons You Should Not Ignore Pinterest From Your Social Media Strategy Business 2 Community Pinterest is rolling out a new look for article pins, complete with more information like headline, author, story description, and...
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Puma details marketing plan to reignite 'brand heat' | News | Marketing Week

Puma details marketing plan to reignite 'brand heat' | News | Marketing Week | Marketing & Advertising | Scoop.it
Puma hopes high-profile sponsorships including Mario Balotelli and Arsenal FC can revive sales.
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How Content Marketing Affects Search Engine Rankings [Infographic]

How Content Marketing Affects Search Engine Rankings [Infographic] | Marketing & Advertising | Scoop.it

To help explain the importance of content marketing, Neil Patel has put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.

 

 

 


Via Antonino Militello, Gerrit Bes
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Parmveer Singh's curator insight, February 16, 2014 12:01 AM

3 Content Marketing Tips from Neil Patel.

 

Andrew Taylor's curator insight, February 17, 2014 11:34 AM

Just the kind if information to help you grow your business.

Philippe Trebaul's curator insight, March 20, 2016 12:37 AM

To help explain the importance of content marketing, Neil Patel has put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.

 

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How To Moderate Social Media

How To Moderate Social Media | Marketing & Advertising | Scoop.it
When you throw a dinner party, you dream of excellent company, good food, and constant conversation. Social media managers strive for the same thing.

The World Editor’s Forum recently published a guide and study on the area of comment moderation. This guide concludes with six pointers for publishers to “promote respectful dialogue and conversation rather than uncivil rants and insults, and allow intelligent, thoughtful input to shine”. So what exactly are these pointers?

More details at the link.


Via Lauren Moss
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Nine0Media's curator insight, February 26, 2014 1:03 PM

Great tips here! #SocialMediaTools #DIYSEO #Nine0Media

Martin (Marty) Smith's curator insight, March 29, 2014 5:37 AM

If conversations are the new social currency we've got some tools, guidelines and social mores to create. Online conversations are a tad on the wild west side yet, but trolls and spam can't support themselves for long.

The cost any network built on conversations incurs to rid itself of spam and trolls could kill the golden goose. Community and social "policing" and hoping the good guys math is always just a little faster is the hope conversation based "dinner parties" depend on as roughly described in this "how to moderate" social media post shares.

By moderating we see what we already knew - mobile is different. Mobile requires maps, games and PICTURES.

Taylor Roy's curator insight, April 29, 2014 1:34 PM

We've made such incredible progress with technology over the past 10 years. This chart in the article shows the percentages of the platform that online content is used on. It starts with photos. only 8% of time with photos is spent on a desktop, while the other 92% are using their phone. From here, the mobile percentage decreases while the desktop increases. However we see platforms like maps, games, weather, and social networking being over 50% on mobile. The desktop percentage starts to be over 50% on online content like retail, entertainment news, business/finance, news, health information, and portals. While these are mostly used on a desktop, it doesn't mean that they are not used on mobile devices. Every piece of online content has a percentage of over 25% used on mobile devices. 

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Boost Your Mobile Marketing Knowledge With These Great Ideas

Boost Your Mobile Marketing Knowledge With These Great Ideas | Marketing & Advertising | Scoop.it
It enables you to reach so many more customers than traditional methods of marketing. TIP! You will have to invest money to optimize your website for your mobile campaign, or to create a new website designed for mobiles.
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Pinterest Expands to E-Commerce Sites With Now-Trending Tool

Pinterest Expands to E-Commerce Sites With Now-Trending Tool | Marketing & Advertising | Scoop.it

Pinterest is opening up its popular scrapbooking service to outside developers – a long-awaited move that could juice sales of e-commerce sites while helping the fast-growing startup build its influence around the Web.


Via Kamal Bennani
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Writing Content for Users vs. Search Engines: Is There Still a Difference?

Writing Content for Users vs. Search Engines: Is There Still a Difference? | Marketing & Advertising | Scoop.it

Keywords are less crucial than they once were now that algorithms have progressed well beyond simply synonyms. They're beginning to be able to grasp the concept behind a piece of content and categorize it.


Via Kamal Bennani
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Tapped-Out: Swipe-to-Engage Ads Will Save Mobile Advertising - Marketing Land

Tapped-Out: Swipe-to-Engage Ads Will Save Mobile Advertising - Marketing Land | Marketing & Advertising | Scoop.it
Tapped-Out: Swipe-to-Engage Ads Will Save Mobile Advertising
Marketing Land
Despite frequent headlines claiming that mobile ads are the future and the future is here, advertisers, audiences and publishers are secretly rolling their eyes.
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