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Internet 2012 in numbers

Internet 2012 in numbers | Marketing about marketing | Scoop.it
We have explored all the corners of the Internet to collect all kinds of fantastic numbers that describe the Internet in 2012.

Via Laura Păuleţ
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10 things every journalist should know in 2013 | Media news | Journalism.co.uk

10 things every journalist should know in 2013 | Media news | Journalism.co.uk | Marketing about marketing | Scoop.it
A list of tips from industry experts, including Aron Pilhofer, Raju Narisetti, Mark Little, Alison Gow and Steve Herrmann

Via Laura Păuleţ
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Laura Păuleţ's curator insight, January 4, 2013 12:32 PM

Aron Pilhofer, editor of interactive news at the New York Times, has one piece of advice for journalists wanting to get ahead: "Skills, skills, skills, skills, skills, skills."

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Affiliate marketing strategy: SEO for affiliate marketers | Tips on Blogging - Blogging Power Tool blog

Affiliate marketing strategy: SEO for affiliate marketers | Tips on Blogging - Blogging Power Tool blog | Marketing about marketing | Scoop.it
Link building, article writing and other search engine optimization tools for affiliate marketers.

 

MLM Training


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Rescooped by Adriana Zăvoi from SEO and Social Media Marketing
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Why Content Marketing is the New SEO

Why Content Marketing is the New SEO | Marketing about marketing | Scoop.it

SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get thousands of social shares.

 

Building thousands of high quality links manually is really expensive and even if you have the money, it will take months if not years to build those links. And if you don’t have anything worth sharing on the social web, you won’t get social shares unless you buy them from spammy accounts.

 

Find Out More: http://www.quicksprout.com/2012/10/22/why-content-marketing-is-the-new-seo/

 


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How Do Arts Organizations Use the Internet?

How Do Arts Organizations Use the Internet? | Marketing about marketing | Scoop.it

Museums sometimes seem to have a split identity — some institutions are on the bleeding edge of innovation, taking full advantage of the internet and technology in spreading access to their collect...

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Social Media Optimization is the New SEO

Social Media Optimization is the New SEO | Marketing about marketing | Scoop.it

Via Robin Good, Antonino Militello
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Guillaume Decugis's comment, January 17, 2013 12:28 PM
Sounds like a plan. Let me know next time and we'll go for beer. Drinks on me!
The Right Image's curator insight, February 11, 2013 12:11 PM

Well said that scooper!

Pallab Kakoti's curator insight, April 6, 2014 2:26 AM

A webpage that shows a lot of social shares appears much more authoritative as compared to a webpage with few social shares. This has been corroborated by research data that shows content activity from social media channels weighs into rankings on search engines. The importance of links as a ranking parameter is less likely to cease as they evolve into a new role that indicates the importance of social media activity as a ranking factor.

Here are 20 social signals that Google tracks to determine ranking based on various social media activities on Google+, Facebook, Twitter, Pinterest, Reddit, Digg, StumbleUpon & Foursquare.  http://goo.gl/wBvVDM

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8 Ways SEO Should Influence Your Marketing Copywriting

8 Ways SEO Should Influence Your Marketing Copywriting | Marketing about marketing | Scoop.it
How SEO should factor into your marketing copywriting best practices.

 

In the world of inbound marketing, your content is your business and your calling card. Your effectiveness as an inbound marketer relies on the quality of your content, and your content is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come.

 

But for content to truly be successful, marketers must think like SEO professionals to ensure that content gets found online by the proper audience. Old school SEOs believed they could magically sprinkle keywords throughout content with the hope that it would result in solid rankings for as many keywords and keyword variations as possible. For instance, they might use “clickthrough rate” on one page, and “click-through-rate” on another page. But by doing this, you’re not only creating inconsistency in your content and confusing your audience, but you're also inconsistently alerting search engines of your expertise (as well as creating duplicate content -- eek!).

 

To help ensure you’re ranking for the right words -- not just any and all words -- it's important to ensure that your content is consistent. And something like an official Internet Written Style Guide can be a big help in addressing consistency issues. This may seem like a lot of work, but it’s important to develop an in-house guide that goes beyond the general rules of branding and content strategy, and hones in on the nuances and terms particular to your specific industry. To save you the time from starting from scratch, we've published HubSpot's own in-house style guide with tips for customizing it for your own use. Download it for free here.

 

So as you're customizing your own in-house written style guide, here are some critical SEO considerations to include so your marketing copywriting is both compelling and search engine-friendly!

 

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