Marketing 3.0
864 views | +0 today
Marketing 3.0
All the latest news about marketing on the net!
Curated by Elise Galipaud
Your new post is loading...
Your new post is loading...
Rescooped by Elise Galipaud from Webmarketing infographics - La French Touch digitale en images
Scoop.it!

Emailing | Les 10 commandements pour une campagne d'emailing réussie (infographie Tedemis)

Emailing | Les 10 commandements pour une campagne d'emailing réussie (infographie Tedemis) | Marketing 3.0 | Scoop.it

Via Florent Drapier
more...
Florent Drapier's curator insight, July 22, 2014 12:04 PM

Moins de pression, plus de pertinence... à la sauce responsive design !

Scooped by Elise Galipaud
Scoop.it!

New Study Shows Companies Are Getting Serious About Social Media

New Study Shows Companies Are Getting Serious About Social Media | Marketing 3.0 | Scoop.it
If you’re reading this post, then chances are you use social media to market your business, but what else do you use it for?
more...
No comment yet.
Scooped by Elise Galipaud
Scoop.it!

Amazon dédie sa tablette à l'e-commerce - Challenges.fr

Amazon dédie sa tablette à l'e-commerce - Challenges.fr | Marketing 3.0 | Scoop.it
Amazon dédie sa tablette à l'e-commerceChallenges.frC'est une petite révolution qui se prépare tranquillement dans les locaux de la société Amazon, à Seattle: le libraire digital, devenu hypermarché du Web -34 milliards de dollars de chiffre...
more...
No comment yet.
Scooped by Elise Galipaud
Scoop.it!

5 Steps to Using Twitter for Ecommerce Marketing

5 Steps to Using Twitter for Ecommerce Marketing | Marketing 3.0 | Scoop.it
There is little evidence that, in 2006, the founders of Twitter fully understood what an incredible resource their site would become for businesses. The irony is, Twitter is a marketer's dream. Overhead is nearly non-existent.
more...
No comment yet.
Scooped by Elise Galipaud
Scoop.it!

New Google Analytics tool helps determine ROI

Determining the return on investment of PR and social media your mother is one of the more difficult tasks PR professionals face these days.


The task is especially difficult because tracing the anatomy of sale is tricky.
more...
No comment yet.
Scooped by Elise Galipaud
Scoop.it!

Les marketeurs américains investissent de plus en plus dans le digital

Les marketeurs américains investissent de plus en plus dans le digital | Marketing 3.0 | Scoop.it
Les marketeurs américains investissent de plus en plus dans le digitalEmarketingOutre-Atlantique, le digital prend une place de plus en plus importante dans les budgets marketing.
more...
No comment yet.
Scooped by Elise Galipaud
Scoop.it!

Qu’est-ce que le f-commerce ?

Qu’est-ce que le f-commerce ? | Marketing 3.0 | Scoop.it
Après le e-commerce et le m-commerce, voici le f-commerce ! De nouvelles applis permettent de vendre directement sur Facebook. Bienvenue dans le social shopping. (Qu’est-ce que le f-commerce ? Y croyez-vous ?
more...
No comment yet.
Scooped by Elise Galipaud
Scoop.it!

Le marketing sera au contenu, ou ne sera pas!

Le marketing sera au contenu, ou ne sera pas! | Marketing 3.0 | Scoop.it
Comment assurer un positionnement durable sur internet malgré l’explosion de la concurrence? Comment améliorer considérablement vos taux de conversion en lisant dans les pensées de vos visiteurs?
more...
No comment yet.
Rescooped by Elise Galipaud from Digital Marketing & Communications
Scoop.it!

7 Keys to the Future of Digital and Business Success | Digital Pivot

7 Keys to the Future of Digital and Business Success | Digital Pivot | Marketing 3.0 | Scoop.it

Change is constant, and when it comes to life experiences two plus two does not simply equal four. The digital world is the hottest thing right now because it quickly provides experiences; it effectively leverages the elements of human engagement. The art and process of engaging with people is the most important thing in the world. This is what businesses looking for continued success must learn, understand, and apply.


Via Alex Butler
more...
No comment yet.
Scooped by Elise Galipaud
Scoop.it!

Le rôle de l'e-mailing dans une stratégie de remarketing | Blog ...

75% des contacts qui reçoivent un message e-mail de relance suite à un abandon de panier retournent ensuite sur le site webmarchand. Le remarketing via le canal e-mail est donc une stratégie indispensable pour les ...
more...
No comment yet.
Scooped by Elise Galipaud
Scoop.it!

What Does “Great Content” Mean, Anyway?

What Does “Great Content” Mean, Anyway? | Marketing 3.0 | Scoop.it
How many times have you heard people (including me) rant and rave about the internet marketing benefits of great content? A lot, I’m guessing.
more...
No comment yet.
Rescooped by Elise Galipaud from Gouvernance web - Quelles stratégies web ?
Scoop.it!

baromètre sur l’e-réputation et la relation client dans les réseaux sociaux | Blog SAV des Marques : Service Après Vente, Avis de consommateurs, E-Reputation & Social Shopping

baromètre sur l’e-réputation et la relation client dans les réseaux sociaux | Blog SAV des Marques : Service Après Vente, Avis de consommateurs, E-Reputation & Social Shopping | Marketing 3.0 | Scoop.it
Voici un baromètre intéressant de la société E-Acticall présentant sa première étude dédiée à la relation client sur les réseaux sociaux pour le...

Via A Grolleau-Fricard
more...
No comment yet.
Scooped by Elise Galipaud
Scoop.it!

Facebook Page Analytics Updated with Conversation Metrics & API

Facebook has just revealed new tools to help companies, large and small, connect with their target market and better measure the conversations happening around their brand.


Page Insights now includes a “People Talking About This” met...
more...
No comment yet.
Scooped by Elise Galipaud
Scoop.it!

Pourquoi les avis négatifs ont-ils un impact positif sur les ventes ? « InternetActu.net | e-reputation and more | Scoop.it

Pourquoi les avis négatifs ont-ils un impact positif sur les ventes ? « InternetActu.net | e-reputation and more | Scoop.it | Marketing 3.0 | Scoop.it
InternetActu.net est un site d'actualité consacré aux enjeux de l'internet, aux usages innovants qu'il permet et aux recherches qui en découlent. (#eReputation #eCommerce > Pourquoi les avis négatifs font-ils vendre ?
more...
No comment yet.
Scooped by Elise Galipaud
Scoop.it!

e-marketing & e-commerce: Google shopping répertorie désormais les points de vente physiques

e-marketing & e-commerce: Google shopping répertorie désormais les points de vente physiques | Marketing 3.0 | Scoop.it
Google est un moteur de recherche pour le monde digital mais aussi pour le monde physique ! Besoin de connaitre l’adresse d’un magasin ? Géolocaliser un magasin à proximité ? Se renseigner sur le prix, la disponibilité d’un produit ?
more...
No comment yet.
Scooped by Elise Galipaud
Scoop.it!

LinkedIn: Brands should start courting followers on the site ‘right now’

In the wake of LinkedIn’s successful IPO, the social media site regarded as Facebook’s grown-up, business-minded brother is looking to attract more advertisers.
more...
No comment yet.
Scooped by Elise Galipaud
Scoop.it!

People Are Talking About Facebook’s New Metrics

People Are Talking About Facebook’s New Metrics | Marketing 3.0 | Scoop.it
How do you measure the success of your Facebook page? We look at the number of Followers, we look at the number of comments and the number of views per post. But social media marketing is more encompassing than that.
more...
No comment yet.
Scooped by Elise Galipaud
Scoop.it!

How Marketers Should Leverage New Marketing Technologies

Last week on Marketing Update, Karen and Mike sat down and talked about new technology for marketers: Kindle Fire, Google+ for all, and Google Analytics.
more...
No comment yet.
Scooped by Elise Galipaud
Scoop.it!

Les 2 plus grandes arnaques dans le marketing de réseaux

Pour réussir en marketing de réseau, ce que vous devez faire, c'est prendre le temps de choisir l'entreprise de marketing de réseau avec laquelle vous allez entrer en partenariat, de la choisir consciencieusement, ...
more...
No comment yet.
Scooped by Elise Galipaud
Scoop.it!

Pairments mobiles : comment Square vient de s'offrir sa meilleure publicité gratuitement... avec un faux SDF !

Pairments mobiles : comment Square vient de s'offrir sa meilleure publicité gratuitement... avec un faux SDF ! | Marketing 3.0 | Scoop.it
Square est un système de paiement et de transactions financières entre particuliers ou particuliers et professionnels qui vient de se payer une belle tranche de pub virale.
more...
No comment yet.
Rescooped by Elise Galipaud from Digital Marketing & Communications
Scoop.it!

Are You Ready for a World of Consumer-Managed Data? - Forbes

Are You Ready for a World of Consumer-Managed Data? - Forbes | Marketing 3.0 | Scoop.it

 It has been a few years since Forrester delved deeply into the issues surrounding consumer privacy, and in that time, an awful lot has changed: Facebook Connect, Google ID, Yahoo Identity, and Sign In With Twitter have emerged...


Via Alex Butler
more...
No comment yet.
Rescooped by Elise Galipaud from Digital Marketing & Communications
Scoop.it!

Top 50 social media campaigns revealed | The Wall Blog

PR and Social Media agency Umpf has released a 'Hall of Fame' showcasing 50 of what the agency feels are some of the top social media campaigns from across the...

Via Alex Butler
more...
No comment yet.
Scooped by Elise Galipaud
Scoop.it!

Facebook et Google, ces rois du marketing | Websourcing.fr

Avec leurs réseaux sociaux, Facebook et Google séduisent des millions d'utilisateurs devenus parfois totalement accros. Un duel à l'issue encore bien incertaine. publié par geeko.lesoir.be. Facebook et Google, ces rois du marketing ...
more...
No comment yet.
Rescooped by Elise Galipaud from Gouvernance web - Quelles stratégies web ?
Scoop.it!

What A Good Social Media Marketer Already Knows | Social Media Today

What A Good Social Media Marketer Already Knows | Social Media Today | Marketing 3.0 | Scoop.it

There are few who are social marketers that actually love analytics. Likewise there are few who write marketing copy, status updates or builds communities using social networks that love statistics. We are social people who like being social. That’s what makes us good at social media. Social media professionals are far more expressive than analytical. However, our job as professionals demands that we be analytical as well.


Via A Grolleau-Fricard
more...
No comment yet.
Scooped by Elise Galipaud
Scoop.it!

Blog Emailing: Communiquer avec les prospects

Blog Emailing: Communiquer avec les prospects | Marketing 3.0 | Scoop.it
Communiquer avec les prospects: L’emailing est un moyen pour vous de promouvoir vos produits auprès d’un panel d...
more...
No comment yet.