Small Business Growth Tips to Overcome a Slow Economy - Dawud Miracle | marketing tips | Scoop.it

Note from Pat: Great post - takes a very real conversation (sale are down, marketing is expensive so I am cutting marketing) and  raises some important questions for the business owner to consider.  Bottom line is marketing works - but what works today might not work tomorrow so you need to test, measure, analyze, modify and repeat.  And you might find out that your product line needs modification - and your pricing strategy needs to change too.  That doesn't mean marketing sucks so cut it...it means marketing works but things change.