Market 2 Women
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Market 2 Women
Women make or influence 85% of all purchasing decisions, and purchase over 50% of all products, including autos, computers, travel, games.
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Top 30 stats you need to know when marketing to women

Top 30 stats you need to know when marketing to women | Market 2 Women | Scoop.it

Women are earning, spending, and influencing spending at a greater rate than ever before. In fact, women account for $7 trillion in consumer and business spending in the United States, and over the next decade, they will control two thirds of consumer wealth.

 

Women make or influence 85% of all purchasing decisions, and purchase over 50% of traditional "male" products, including automobiles, home improvement products and consumer electronics.

 

BUT 91% of women say that advertisers don’t understand them.

 

Recognizing the power and influence of women needs to be a top priority for marketers if they are going to tap into the market’s full potential.

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Katrina Lake of Stitch Fix on Building Diverse Teams - The New York Times

Katrina Lake of Stitch Fix on Building Diverse Teams - The New York Times | Market 2 Women | Scoop.it
While working at a venture capital firm, Ms. Lake saw that many entrepreneurs were “totally unqualified, totally normal people.” That inspired her to be one herself.
Judy Curtis / SIPR's insight:

Stitch Fix has upended the traditional shopping experience. Customers fill out an online survey about their likes and dislikes, then a company stylist assembles a box of clothing and sends it out. Customers keep what they want for a fee, and return what they don’t want for free.

The company grew fast, and last year, Ms. Lake took Stitch Fix public. Though Stitch Fix priced its shares below the expected range, the stock is trading above its offering price, and the company is now valued at nearly $2 billion. Ms. Lake remains chief executive, making her one of the most prominent female executives in Silicon Valley.

Yet Ms. Lake has faced adversity along the way. She says she was constantly underestimated by investors, and has been publicly associated with an instance of sexual harassment allegedly committed by Justin Caldbeck, a prominent venture capitalist whose previous firm, Lightspeed Venture Partners, invested in Stitch Fix. (The firm and Ms. Lake signed a mutual nondisparagement agreement in 2013, and Ms. Lake has not spoken about the episode publicly.)

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Look Who’s Still Talking the Most in Movies: White Men

Look Who’s Still Talking the Most in Movies: White Men | Market 2 Women | Scoop.it
A study found that portrayals of women and minorities reinforce stereotypes, and female characters tend to be less central to movie plots.
Judy Curtis / SIPR's insight:
The study was one of two released recently by U.S.C. researchers that looked at diversity in film. The other, by the Media, Diversity and Social Change Initiative at the Annenberg School for Communication and Journalism, found that in 900 films released from 2007 to 2016, the percentage of speaking characters who were women never climbed above 32.8 percent.

Of last year’s top 100 films, 47 had no black female characters at all, 66 had no Asian female characters and 72 had no Hispanic female characters.

Madeline Di Nonno, the chief executive of the Geena Davis Institute on Gender in Media, said it made financial sense for the film industry to embrace diverse creators and stories. “It’s really important, to effect change, to talk about the social imperatives, but also you have to marry them with the business imperatives,”

Ms. Di Nonno said. “Guess what, Hollywood. Female-led films consistently make more money, year over year over year. You need to think about that as you’re looking at your green lights.”
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Travelzoo claims to be first US firm with 80% female board members

Travelzoo claims to be first US firm with 80% female board members | Market 2 Women | Scoop.it

Travelzoo is the only US listed company to have 80% of its board of director seats held by women. Let it be the first of many...

Judy Curtis / SIPR's insight:
The lady’s choice 
When it comes to travel, and for most purchases for that matter, women are the deciders. Women make or influence 85% of all purchasing decisions, and purchase over 50% of all products, including autos, computers, travel, games… The global travel deals publisher Travelzoo’s board members hail from New York, San Francisco, London and Shanghai, proof of the cultural diversity of the company. My friend Beatrice Tarka is one of the experts elected to this distinguished board. Bravo! Knowing Beatrice Tarka @beatarka, we're happy to share this "bonne nouvelle."
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101 London Women in Tech to Follow on Twitter – Allyson Kapin – Medium

101 London Women in Tech to Follow on Twitter – Allyson Kapin – Medium | Market 2 Women | Scoop.it
It’s no secret that the startup world and tech sector can often look like a big fraternity. And when you dig into the data you can see why. Globally, only 10% of investor money goes to women-led…
Judy Curtis / SIPR's insight:
Special thanks to Justyn Hintze and Lauren Maffeo at Women Who Tech who helped compile this list of awesome women in tech. This is part of an ongoing series highlighting women in tech across the world — 100+ at a time. The series addresses these two very frequent questions:  “Where are all of the women in tech?” and “Where are all of the women startup founders?”
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Men’s negotiating styles toward women grew more aggressive after Trump’s election, study shows

Men’s negotiating styles toward women grew more aggressive after Trump’s election, study shows | Market 2 Women | Scoop.it
A Wharton lab study showed a significant jump in more aggressive tactics by men toward women after the election
Judy Curtis / SIPR's insight:
Results when comparing how men negotiated with women partners after the election were striking. Before the election, male participants were less likely to engage in tough talk or hardball tactics when they knew they were negotiating with women rather than men, "displaying what could be classified as 'chivalry' toward female partners," Low wrote in her paper. But after the election, aggressive tactics toward known female counterparts surged. The number of makes who used a "hard commitment" negotiation strategy against female partners went up by 140 percent from the pre-election sample. "That's a huge effect size in laboratory literature," Low said. "We've never seen anything like that."
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How Women Really Feel About Influencer Marketing - eMarketer

How Women Really Feel About Influencer Marketing - eMarketer | Market 2 Women | Scoop.it
Over-posting is annoying, and they can spot a fake
Judy Curtis / SIPR's insight:
Here are numbers that show how professional media publishers still have a fighting chance with women. When it comes to "influencer marketing," women place value and trust respected opinions. Women act on influencer recommendations, but authenticity, fewer ads -- less is more-- and a rash of hashtags whether pointing to FB, Insta, or Snap may turn the reader "off" entirely.
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The Woman Who Has Transformed English National Ballet

The Woman Who Has Transformed English National Ballet | Market 2 Women | Scoop.it
Tamara Rojo is a rare thing, the female director of a ballet company. But she is also English National Ballet’s star, lobbyist and spokeswoman.
Judy Curtis / SIPR's insight:
Strategy and execution. Focus and dedication. Renewal. This dancer leads the company, maintaining her technical form and artistry, and striving to surprise audiences and raise their expectation to be delighted. #uk #dance #art
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Convincing the VC Bro-nopoly to Fund Female-First Companies

Convincing the VC Bro-nopoly to Fund Female-First Companies | Market 2 Women | Scoop.it
Shifts in how tech is financed—and how people talk about it—mean that we're about to see a much-needed boom in products aimed at the needs of women.
Judy Curtis / SIPR's insight:
Clive Thompson in Wired brings up the unmentionable -- women's products may not need men (remember...like a fish needs a bicycle) to get a leg up.  Shifts in how tech is financed and, more crucially, how people talk about it, mean that we’re about to see a much-needed boom in products aimed at the needs of women. Thanks, Kickstarter and co for a new road to financing.  And the boys can avert their eyes... 
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Helping dealerships become more successful with women managers and buyers

Helping dealerships become more successful with women managers and buyers | Market 2 Women | Scoop.it

By Alysha Webb, Editor and Publisher 

Customer loyalty is something every dealership desires, and what the most successful dealerships inspire. General Motors has found that women customers are more loyal than their male counterparts.

Judy Curtis / SIPR's insight:
Women now make up 5.5 percent of GM’s dealership managers, up from 2.5 percent in 2001. Investing in women as employees “will pay huge dividends,” says Celeste Briggs, of GM's Women's Retail Network.  For example, besides making female customer feel more welcome, having more women employees benefits dealers through lower employee turnover, something all dealers seek. GM has training videos on marketing to women. Besides having more women working in the dealership, another way to make women feel welcome is to not waste their time, says Briggs. “Whoever walks through that door is golden,” she says. “You need to give them an above average retail experience.”
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Report: Women Car Buyers and the Top Automotive 10 Brands | Women Drivers

Report: Women Car Buyers and the Top Automotive 10 Brands | Women Drivers | Market 2 Women | Scoop.it
What happens when a sales advisor assumes that a woman is not ready to buy? Bad news. https://t.co/2eifilVFaJ
Judy Curtis / SIPR's insight:
What happens when a sales advisor assumes that a woman shopping alone is not ready to buy? Over 52.5% of Ford buyers in this U.S. report purchased their vehicle alone. Making the assumption those buyers were coming back with someone else, or even mentioning something to that effect, might send them off to another dealer down the street. 45% of women report buying a car alone (U.S.)
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Former Citigroup CFO Sallie Krawcheck launches Ellevest, a digital investment platform for women

Former Citigroup CFO Sallie Krawcheck launches Ellevest, a digital investment platform for women | Market 2 Women | Scoop.it

Former Citigroup CFO Sallie Krawcheck launched her anticipated new startup, a digital investment platform for women called Ellevest.

Judy Curtis / SIPR's insight:
Sallie Krawcheck has launched Ellevest after spending hundreds of hours with women to better understand their investment goals, realizing that women want to invest money to start businesses, buy homes and retire well. And they don’t need education on how to handle money, or dumbed-down information. Ellevest focuses on what women face when it comes to investing that men do not, explains Krawcheck. “This isn’t ‘for women,’ ‘pink it and shrink it,’ ‘make it smaller,'” she says. “We’re going to forecast out your life so that you can achieve your goals. And then we’ll put a bespoke investment portfolio against each goal to help her achieve them.” And, Krawchek adds, “If you’re going to plan — no one else does this — you have to use powerful technology, powerful finance, in order to take into account her unique circumstances.”
 
Women, for example, need a platform that takes into account not only her earnings, but also her salary arc — which is different from men’s. It needs to account for the fact that women live longer than men, on average, when planning for retirement. 

It needs to understand the salary differentials between a woman’s pay and her male counterpart’s pay and how that impacts her strategies. And it also will take into account those decisions that women tend to make more often than men — like taking a couple of years off from a career to raise children, for instance. 

“Nobody is having that conversation,” says Krawcheck, of this career break. “But obviously, as a woman, that can keep you from achieving your goals.”
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EU Prize for Women Innovators 2018 | European Commission

EU Prize for Women Innovators 2018 | European Commission | Market 2 Women | Scoop.it

Biographies of the 2018 finalist: Alicia Asin, co-founder and CEO of Libelium won the second prize. 

Judy Curtis / SIPR's insight:

Very proud to see Alicia Asin of Libelium winning a prize for European Women Innovators 2018. 

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For Women Only: Tours That Emphasize Adventure

For Women Only: Tours That Emphasize Adventure | Market 2 Women | Scoop.it
Among the many tours catering to women, those that push the limits seem to resonate the most.
Judy Curtis / SIPR's insight:
The rise in the number of women-only trips, both from new companies and established ones, suggests women are keen to wander well beyond resorts touting girlfriend getaway packages and mother-daughter spa retreats.
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Tina Brown Moderates Panel at Lunch for Women’s Advancement in Business

Tina Brown Moderates Panel at Lunch for Women’s Advancement in Business | Market 2 Women | Scoop.it
Tina Brown hosted a lunch and moderated a panel with Travelzoo's female board of directors at Spring Place in New York City.
Judy Curtis / SIPR's insight:
"Even though women make up 47 percent of the U.S. workforce and control nearly 75 percent of household spending, they account for just 20 percent of all S&P 500 directors. Which is a pretty shocking disparity."-- Tina Brown
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Guess Who Made Computers The Design Tools They Are Today? Women

Guess Who Made Computers The Design Tools They Are Today? Women | Market 2 Women | Scoop.it
California designers Zuzana Licko, April Greiman, and Susan Kare influenced a generation of graphics.
Judy Curtis / SIPR's insight:
The work of three women pushed graphic design into new territories. Kare created the first computer icons, an essential element in user interface design; Licko developed some of the first digital typefaces; Greiman was a bridge between paste-up and desktop publishing. These enterprising women embraced computers as a new language, as a medium, and as a tool. 
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A Guide for Brands That Have Recently Discovered Women

A Guide for Brands That Have Recently Discovered Women | Market 2 Women | Scoop.it
Are you a global brand that recently discovered International Women’s Day is an actual thing? Or are you a national brand that’s suddenly dow
Judy Curtis / SIPR's insight:
Did you know that women are responsible for 70-80% of consumer spending? And we’re not talking about T-shirts; we’re talking cars, houses, and other big expensive man stuff! Because of this, you might want to rethink how you cast when it comes to those television commercials and videos you hope go viral. #m2w #market2women
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Putting More Women on a Path to Political Power

Putting More Women on a Path to Political Power | Market 2 Women | Scoop.it
Mrs. Clinton was criticized last summer when her annual sojourn in the wealthy enclaves of the Hamptons became studded with fund-raisers. (Mr. Trump made his own round of fund-raisers there, to perhaps less attention.)

In Europe, women can work their way up the ladder of their party, which tends to have a distinct ideological identity and is often subsidized by government funds from which all legal parties can benefit.

In addition, Dr. Shames said, research has shown that the proportional representation that is a cornerstone of many European political systems is far more likely to get women elected to national legislatures.
Judy Curtis / SIPR's insight:
Let's make sure the U.S. moves off the electoral college vote to direct, proportional representation before the next elections. Quotas for women in office? que nenni...
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Join Our Board: Companies Hotly Pursue New Wave of Women in Tech

Join Our Board: Companies Hotly Pursue New Wave of Women in Tech | Market 2 Women | Scoop.it
Even in Silicon Valley, where talent wars are legion, courting female executives to join tech company boards is particularly cutthroat.
Judy Curtis / SIPR's insight:
Attracting women to join company boards has intensified. In Silicon Valley a new pool of board member candidates is now being courted, and these women are younger, ethnically diverse digital natives.
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Sallie Krawcheck on her Wall Street ascent – and how to 'attack the boys' club'

Sallie Krawcheck on her Wall Street ascent – and how to 'attack the boys' club' | Market 2 Women | Scoop.it
The former head of Sanford C Bernstein and Smith Barney is behind an investment platform, Ellevest, designed around women’s financial priorities
Judy Curtis / SIPR's insight:
Sallie Krawcheck has launched an investment platform designed around women’s needs and priorities, not those of the men who run Wall Street and the firms where she cut her teeth. “The whole icon of a bull that stands for Wall Street – you couldn’t come up with an image of a more male environment,” she says. “Women feel that the brand doesn’t speak to them.” They also, she argues, speak a very different language when it comes to money, and have very different objectives, which men don’t grasp at all. To the extent that the big Wall Street firms attempt to cater to women, they “pinkify” their offerings, Krawcheck says. Why, she asks, does a woman-friendly approach to investing “have to mean the junior version? “Somehow there is this feeling that women require remedial financial education and so everything must be dumbed down. The reality is that we all need a lot more education, but guys just go ahead and invest anyway.”
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Artificial Intelligence Has a ‘Sea of Dudes’ Problem

Artificial Intelligence Has a ‘Sea of Dudes’ Problem | Market 2 Women | Scoop.it
AI software depends on data sets, and data sets have to be created by computer scientists. What happens when most of those researchers are men?
Judy Curtis / SIPR's insight:
Much has been made of the tech industry's lack of women engineers and executives. But there's a unique problem with homogeneity in AI. To teach computers about the world, researchers have to gather massive data sets of almost everything. To learn to identify flowers, you need to feed a computer tens of thousands of photos of flowers so that when it sees a photograph of a daffodil in poor light, it can draw on its experience and work out what it's seeing. If these data sets aren't sufficiently broad, then companies can create AIs with biases. Speech recognition software with a data set that only contains people speaking in proper, stilted British English will have a hard time understanding the slang and diction of someone from an inner city in America. If everyone teaching computers to act like humans are men, then the machines will have a view of the world that's narrow by default and, through the curation of data sets, will be biased -- or missing reality.
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A $836,000 home on a single salary – the reality of ‘pink mortgage’ living

A $836,000 home on a single salary – the reality of ‘pink mortgage’ living | Market 2 Women | Scoop.it
Single women are increasingly entering the real estate market alone
Judy Curtis / SIPR's insight:
Single women wanting to buy their own home or investment property don’t need much of a pep talk these days. Some estimates indicate that at least 25 per cent of home buyers in Canada are women, and if they aren’t actively in the middle of buying now, they plan to purchase their first home within a couple of years. According to Canada Mortgage and Housing Corp., women are driving sales in the condo market, too. 
The trend "is not only continuing, it’s growing exponentially,” says Dianne Usher, senior vice-president at Royal LePage Real Estate Services Ltd., Johnston & Daniel Division, which covers a swath of central Toronto. She cites better paying jobs and lower mortgage rates for helping to create the boom. Whether they’re young, single and no longer want to rent, or require a new home after a divorce, women tend to be more cautious and analytical when jumping into the real estate market than single men are, Ms. Usher explains.
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The World is Designed for Men — HH Design — Medium

The World is Designed for Men - HH Design - Medium
how bias is built into our daily lives
Judy Curtis / SIPR's insight:
What would the world be like if women designed it?
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Five “Don’ts” for Introducing a Female Speaker (And Why This Matters) | Duck of Minerva

Five “Don’ts” for Introducing a Female Speaker (And Why This Matters) | Duck of Minerva | Market 2 Women | Scoop.it
Judy Curtis / SIPR's insight:
Not introducing female scholars as if they were either slightly suspicious anomalies or much appreciated diversions to lighten the mood and improve the decor is crucial because it is one among few steps on an otherwise extraordinarily difficult path to gender equality that is easy to take.
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International Women's Day 2016

International Women's Day 2016 | Market 2 Women | Scoop.it
The 2016 theme for International Women’s Day is “Planet 50-50 by 2030: Step It Up for Gender Equality”. The United Nations observance on 8 March will reflect on ways and means to accelerate the 2030 Agenda, building momentum for the effective implementation of the new Sustainable Development Goals, new commitments under UN Women’s Step It Up initiative, and other existing commitments on gender equality, women’s empowerment and women’s human rights.
Judy Curtis / SIPR's insight:
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