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Direct Marketing Online Course Outline

Direct Marketing Online Course Outline | Marketing | Scoop.it
The following is a general outline of the course content.
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Ways to identify leads | Queensland Government

Ways to identify leads | Queensland Government | Marketing | Scoop.it
Discover ways to identify leads and convert these to new customers.
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How GM Holden uses Facebook to market in Australia

In Melbourne, David Meerman Scott interviewed Andrea Matthews, the social media & digital communications manager at GM Holden. She discussed how they use Fac...
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Advantages and Disadvantages of Social Media Marketing

Advantages and Disadvantages of Social Media Marketing | Marketing | Scoop.it
Social media is the modern tool for marketers who try every means to get their message out to their target markets. The medium has many advantages and disadvantages, and companies struggle to find ...
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The 5 Hottest Trends in Email Marketing

The 5 Hottest Trends in Email Marketing | Marketing | Scoop.it
Heres are five of the hottest things in email that youll need to understand to reach the full potential of your email program.
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Targeted direct marketing to come into its own | 2013 trends

Targeted direct marketing to come into its own | 2013 trends | Marketing | Scoop.it
The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices.
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trends in direct marketing

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Strategies for direct marketing - Marketing Plan Help & Marketing Advice

Are you getting the most from your direct marketing? Make sure your direct marketing campaigns are target, measurable, and ethical.
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Marketing lobby fazed by new privacy laws

Marketing lobby fazed by new privacy laws | Marketing | Scoop.it
AUSTRALIA'S direct marketing lobby says new privacy laws have left social networking and digital marketing giants in an uncertain legal position.
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Types of direct marketing | Queensland Government

Types of direct marketing | Queensland Government | Marketing | Scoop.it
Learn about the different types of direct marketing, including email, text and SMS marketing, and assess which methods are most effective for your business.
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What is list segmentation and how can you optimize it?

What is list segmentation and how can you optimize it? | Marketing | Scoop.it
Comm100 Email Marketing tells you the way of list segmentation that can help you focus on smaller, more targeted customer segments
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Marketers find deeper list segmentation yields more revenue and positive results

Marketers find deeper list segmentation yields more revenue and positive results | Marketing | Scoop.it
Floridabased coffee retailer Boca Java recently tested a threepack special campaign against three segments of customers those who previously ordered two bags, three bags and four bags of coffee.
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Customer Service: The New Proactive Marketing

Customer Service: The New Proactive Marketing | Marketing | Scoop.it
Being in business means more than just selling your services or goods. In 2013, being in business means selling, monitoring, engaging, social sharing, online reviewing, reputation managing, generating, and -- most importantly -- listening.
Sarah Cook's insight:

Costs 6-7 times more to acquire a new customer

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The 5 Hottest Trends in Email Marketing

The 5 Hottest Trends in Email Marketing | Marketing | Scoop.it
Heres are five of the hottest things in email that youll need to understand to reach the full potential of your email program.
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Why Direct Mail Still Yields the Lowest Cost-Per-Lead and Highest Conversion Rate - OMI Blog

Why Direct Mail Still Yields the Lowest Cost-Per-Lead and Highest Conversion Rate - OMI Blog | Marketing | Scoop.it
These days, marketing is all about digital. We are emailing, blogging, Tweeting and Facebooking our little marketeer hearts out.  So direct mail (the kind that the postal delivery person puts in your mailbox, remember?
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Building Customer Loyalty with 18 proven strategies

Building Customer Loyalty with 18 proven strategies | Marketing | Scoop.it
Building customer loyalty is hard, but it is one of the most important things for your business. Discover 18 ways to build customer loyalty like a pro.
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The Step-by-Step Guide to Startup Customer Acquisition via @Onboardly

The road to startup customer acquisition is a long one! You've got some funding and you've got a product hundreds of people love. Now what...?
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Direct Marketing Basics

Direct Marketing Basics | Marketing | Scoop.it
What is direct marketing? Does direct marketing work? Types of direct marketing and direct marketing basics.
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