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Protecting Your Password - How Hacker Friendly is Yours [Infographic]

Protecting Your Password - How Hacker Friendly is Yours [Infographic] | Marketers on Demand | Scoop.it
Maintaining your online security is imperative in today’s growing digital era. Over 8 million Americans were victims of identity theft in 2011.

Via Gust MEES, Brian Yanish - MarketingHits.com
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Gust MEES's curator insight, June 3, 2013 3:50 PM

 

Learn more:

 

http://www.scoop.it/t/securite-pc-et-internet?tag=Infographic

 

Allan Shaw's curator insight, June 3, 2013 6:43 PM

The speed with which paswords can be cracked is frightening. The need to be careful grows each day!

AnnC's curator insight, June 4, 2013 9:12 PM

see the math...

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Internet Trends 2013 - A must view for marketers. #marketing

The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the total continues to grow apace. Mobile usage is expanding rapidly, while the mobile advertising opportunity remains largely untapped. The report reviews the shifting online landscape, which has become more social and content rich, with expanded use of photos, video and audio. Looking ahead, the report finds early signs of growth for wearable computing devices, like glasses, connected wrist bands and watches - and the emergence of connected cars, drones and other new platforms.


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Six case studies and infographics on the optimal time to send emails

Six case studies and infographics on the optimal time to send emails | Marketers on Demand | Scoop.it
Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent.

Via Wes Thomas
Marcie Pollack's insight:

Six case studies and infographics on the optimal time to send emails

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The Top 14 Marketing Technology Article Summaries Curated Today, Monday, 5/13/13 from The Marketing Automation Alert

The Top 14 Marketing Technology Article Summaries Curated Today, Monday, 5/13/13 from The Marketing Automation Alert | Marketers on Demand | Scoop.it

Nice way to kick off the week with knowledge that will feed your marketing head. Take a look at the two infographics pertaining to native advertising: eye-opening data that may have an impact on your paid media strategy. Are we becoming too reliant on data-driven strategies and tactics? If so, see the scoop on the value of “surprise.” And we’ve included some excellent insight related to social media and email marketing, as well as a warning regarding the upcoming changes to Penguin.

 

Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you find this valuable, please share by using the links below:

_____________________________________________________________

Featured Marketing Automation Article

 

Surprise Is Still the Most Powerful Marketing Tool - HBR

 

http://sco.lt/7WlWkr

From blogs.hbr.org - Today, 10:09 AM

 

Big Data's great, but it can rob your brand of serendipity.

 

Key excerpt...

 

All this is good — mostly. These tools can certainly make our profession more efficient. But they also can make brands less exciting and surprising. With all of this information at our disposal, we risk robbing brands of opportunities for serendipity — the delightful surprises that happen when we least expect them, attracting the attention of consumers.

 

Pursuing innovations in "big data" is essential, but that doesn't mean we should ignore the element of surprise, because surprise is still probably the most powerful marketing tool of all. Here's why....

 

iNeoMarketing's insight:

Spot on! As you create your content, construct your headlines, write your Subject Lines, build your apps, create your decks, pull together your messaging, etc., "surprise" truly is underutilized. With all this marketing technology, are we becoming too stoic and rational to recognize the value of surprise? What can you do to surprise your audience? What can you do to shock and amaze? There's significant science behind the value of surprise, and you'll want to click through to read. And then afterwards, as you continue to execute on your content marketing strategy, ask yourself; "how am I surprising my targets?"

 

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For Digital Marketers, Sometimes It’s About What Not to Do - Gartner

 

http://sco.lt/5Jo4Uj

From blogs.gartner.com - Today, 10:00 AM

 

If you ask me, the best strategies are informed by both patterns and anti-patterns.

 

Patterns are the repeatable abstractions of road-tested success. They’re the examples we celebrate and the case studies we cite. Anti-patterns, as you’ve already concluded, are the exact opposite. They come directly from the mistakes that we should know better than to repeat.

 

In the business of digital marketing, we’re still in the early days of building our collective compendium of patterns and anti-patterns—but the examples are emerging. In fact, you can probably recite some of them by heart. Social marketing has plenty:

Oreo’s masterful tweet in the dark? Pattern.Auto-posting on Marathon Monday. Anti-pattern.

 

iNeoMarketing's insight:

As marketing technologists, we're not there yet. The world for us right now is very dynamic, and the tectonic shifts taking place make yesterday's faux pas look incredibly insignificant. Over time, things will settle down, and we'll know what works and what we need to avoid (not invest). Not yet.

 

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Facebook EdgeRank and What It Means to B2B Marketing - MLT Creative

 

http://sco.lt/5qJ8t7

From www.mltcreative.com - Today, 9:46 AM

 

Understanding Facebook EdgeRank and how it works is important for your B2B company and how you leverage your Facebook presence to increase engagement.

 

Key excerpt...

 

You might be wondering what all of this information means for you and B2B marketing. According to PostRocket, 96 percent of fans don’t return to a brand’s page after the first engagement and your posts are 40 to 150 times more likely to reach fans in the News Feed than your page. Since 27 percent of all time on Facebook is spent on the News Feed, this is critical for your B2B marketing company. This means creating fresh, relevant and remarkable posts is essential.

In order to increase the EdgeRank of your posts, take a look at a few helpful hints:

Short and sweet: According to Facebook, posts that are between 100 and 150 characters have 60 percent more likes than those above 250 characters. Keep your posts short, sweet and to the point.A picture is worth a thousand words: Always think about how to incorporate photos and videos into your posts in order to increase engagement. A post that has a photo album, picture or video sees 180 percent, 120 percent and 100 percent more engagement than posts without visual elements.Be consistent: It is also important to have a regular posting schedule to ensure your company is staying top-of-mind and relevant. Be sure to post engaging, remarkable and original content frequently.

 

iNeoMarketing's insight:

If FB is one of the main social media channels you're using, then you'll want to click through for a quick primer on EdgeRank and the details. However, we continue to emphasize the importance of LinkedIn, SlideShare and Google+ as your main channels.

 

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Are Your Marketing Campaigns Socially Active? [CHART] — Eloqua

 

http://sco.lt/62160H

From blog.eloqua.com - Today, 9:53 AM

 

Key excerpts...

 

Fueling the highest increase in adoption of apps from the Eloqua AppCloud, marketers are engaging their buyers and extending their reach through social networks by adding apps to their landing pages.  This is a dramatic shift from what we’ve seen in the data before.  Previously, the biggest increases in adoption were generally from more marketers using apps within their marketing campaign flows – such as adding Webinar apps to automate registration and follow up in their webcast event program.

 

So, why might this be?   Marketers are looking for different ways to reach potential buyers, wherever they may be.  Sites such as Facebook or LinkedIn are a great start.  Facebook’s web site cites 1.11 billion active monthly users as of March, 2013 and LinkedIn is highlighting 1 billion connections as part of their 10th anniversary this year.  These networks are filled with potential buyers and have the added benefit of having your content endorsed and delivered by a peer or friend!

 

iNeoMarketing's insight:

We don't know about the the subsequent efficacy of this dramatic shift, but we do know that landing pages are one of the most valuable digital pieces of property you have at your disposal, so it makes perfect sense to engage at a far greater level with interested parties via this page. Take a look at how Eloqua customers are using apps to fuel their marketing.

 

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Matt Cutts: Google Penguin 2.0 Coming in 'Next Few Weeks' - Search Engine Watch

 

http://sco.lt/5qRAR7

From searchenginewatch.com - Today, 9:14 AM

 

There has been much speculation this week about some kind of major Google update. Google Penguin 2.0 was not the blame. But you can expect the next Penguin update in the next few weeks, Google's Distinguished Engineer Matt Cutts has confirmed.

 

"Nope, no new Penguin update this week," Cutts wrote on Twitter, later adding "…we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though."

 

iNeoMarketing's insight:

Please be aware. Once this happens, we'll get the information to you, as well as the impact on your B2B SEO efforts. In the interim, please stick with the basics: good, solid, fresh content.

 

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Everything you need to know about Google Authorship - Shebang

 

http://sco.lt/8tcod7

From www.shebangdesign.com - Today, 9:38 AM

 

Condensed...

 

One of the more recent developments on that front is Google Authorship – a way to link your content to your Google+ profile, which clarifies your identity as the author and, not incidentally, provides another means for people to find you online using everyday SEO keywords.

 

It takes some optimization of your Google+ profile, of course, including a nice headshot and your name prominently displayed, but the efforts can pay off with Google Authorship. When someone enters your keywords into the browser, your content title tag includes that headshot and even a byline hyperlinked back to Google+, where your new fans may now connect with you.

 

Is Authorship for You? The answer is yes – if you want a tactic to help increase engagement with visitors and drive click-throughs. That may sound like a no-brainer (who wouldn’t want that?), but you must also enter into Google Authorship with some consideration how it ties into your entire online presence.

 

iNeoMarketing's insight:

One of these days we're going to put together a must-do list for B2B marketers, and under Google+ will be Google Authorship. Please click through for the details on how to set this up!

 

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Email open rates average 19.7% last year | BtoB Magazine

 

http://sco.lt/5CqOq9

From www.btobonline.com - Today, 8:50 AM

 

Excerpt...

 

Email marketers experienced an average open rate of 19.7% last year, although top-performing companies had an open rate almost twice as high, a report from email marketing services provider Silverpop found.

 

According to Silverpop's “2013 Email Marketing Benchmark Study: An Analysis of Messages Sent Q1-Q2 2012,” the companies in the top quartile of the study experienced average unique email open rates—defined as one open per recipient—of 35.7%. Average top-quartile open rates were similar to this throughout the U.S., Canada and the Europe/Middle East/Africa regions, but hit 44.6% among best-performing email marketers in the Asia-Pacific region.

 

iNeoMarketing's insight:

The Marketing Automation Alert has plenty of email marketing stats to support or refute the aforementioned (tag "email marketing"). Here's what we see: as more marketers deploy marketing technology, open rates will continue to rise as targeting and personalization become the mainstay.

 

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Summit 2013: Day 3 Recap | SiriusDecisions Blog

 

http://sco.lt/7CJdNB

From www.siriusdecisions.com - Today, 9:02 AM

 

Summit 2013 finished big, with the unveiling of two new SiriusDecisions frameworks and presentations by two winners of the Return on Integration (ROI) Awards.

 

Highlights...

 

Jay Gaines, vice president and group director at SiriusDecisions,  introduced the new SiriusDecisions Unified Integration Model. The model brings together nine marketing, sales and product functions to establish a shared understanding of goals, processes, measurements and market perspectives.

 

Summit 2013’s final presentation featured Jeff Lash, research director, product management at SiriusDecisions, who unveiled the SiriusDecisions Innovation Framework. This model represents innovation investments on a continuum between higher-risk breakthrough-innovation offerings and lower-risk core innovation. Currently, only 11 percent of organizations align their process for investing in new offerings with marketing and sales budgets, Lash said. The Innovation Framework is designed to bring balance to innovation spending.

 

iNeoMarketing's insight:

Between this post and http://sco.lt/8BMEYD, you now have a complete recap of the Summit.

 

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Which Social Network is Best for B2B Marketing? - Search Engine Watch

 

http://sco.lt/9A1QRN

From searchenginewatch.com - Today, 8:36 AM

 

Facebook, Twitter, LinkedIn, Google+, and YouTube all need to be in the toolbox of any serious B2B online marketer, but investing wholly in one of these social network will greatly help any B2B marketer increase his or her bottom line.

 

Key excerpt...

 

And the Top B2B Social Network Is…

Hands down, LinkedIn is the best social network for B2B marketing. LinkedIn is the only real B2B social network that was developed purely to develop direct B2B sales relationships for B2B marketers. The other social networks – Facebook, Twitter, Google+, and YouTube – all should be in the toolbox of any serious B2B marketer. But if you're on limited time and resources and looking to greatly increase your bottom line, you should invest wholly in LinkedIn.

 

iNeoMarketing's insight:

If you had to choose one, we agree. HOWEVER, you need to take advantage of SlideShare as an integral part of LinkedIn.

 

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Marketing Automation on a Budget - Marketing Rockstar Guides

 

http://sco.lt/6SpPmL

From www.marketingrockstarguides.com - Today, 8:47 AM

Marketing Automation on a Budget? What could that possibly mean? Each automation provider claims they are for small-medium businesses or enterprise or all three arbitrary firm sizes.

 

Conclusion...

 

After exploring the Big 5 of Marketing Automation, the smaller players, and the email platforms, I’d say if you are an SMB that is not desperately in need of lead flow management, you should find an email service provider who have a few tricks up their sleeves. I recommend AWeber or Mailchimp and then find a contractor to help integrate the sync between them at SFDC. For the moment, I’m sticking to an email only solution, for about 10% of the cost of marketing automation.

 

iNeoMarketing's insight:

If on a low budget, look for auto-responders as a part of the 3rd party email service provider. Or just work with a contractor (iNeoMarketing!) who knows how to deliver what you need as a service!

 

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Infographic: Social Media and Myers Briggs - Marketing Technology Blog

 

http://sco.lt/7Mbrt3

From www.marketingtechblog.com - Today, 8:25 AM

 

While we're all unique in one way or another, Carl Jung developed the personality types that the Myers Briggs was later designed to accurately evaluate.

 

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Google+ is the local search leader in social media marketing - Brafton

 

http://sco.lt/6AJMaf

From www.brafton.com - Today, 8:34 AM

 

Marketers must consider Google+ as one of their top social media marketing channels due to its rising popularity and growing user base.

 

Excerpt...

 

Google+ is now one of the most influential channels for social media marketing on the web – GlobalWebIndex data shows its user counts have eclipsed Twitter, securing the number two spot just behind Facebook. Business Insider reported that with 359 million active users, Google+ beats Twitter’s 297 million, according to the latest figures.

 

iNeoMarketing's insight:

The B2B Big Three: LinkedIn, SlideShare, Google+ (for social media as well as the impact on SEO).

 

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Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic] - Profs

 

http://sco.lt/7sOwSH

From www.marketingprofs.com - Today, 8:23 AM

 

Advertising - Consumers visually engage with native ads 52% more frequently than traditional banner ads and in an equivalent way to editorial content, according to a new study.

 

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Evaluating Native Advertising in Context [INFOGRAPHIC] - Contently

 

http://sco.lt/6rIDYH

From contently.com - Today, 8:21 AM

 

Native advertising provides an alternative to three key problems: brand/consumer disconnects, user experience, and banner blindness.

 


Via CYDigital
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CYDigital's curator insight, May 13, 2013 10:42 AM
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff. 
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If you take pictures with a DSLR, you need this page!

If you take pictures with a DSLR, you need this page! | Marketers on Demand | Scoop.it
We love cheatsheets as one can refer to them and make quick amendments to better our skills. Since many loved our last compilation of cheatsheet for designers, we’ve decided to compile another set of cheatsheets, this time for photographers.

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Gareth Capon's curator insight, May 30, 2013 2:34 AM

Very useful for a total novice like me...

Mahani Mohamad's curator insight, June 2, 2013 12:45 PM

lerning the rope

 

Ricky Corey's comment, June 20, 2013 7:21 PM
you`re right .. ta ...
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Design a Business Card That Won’t Get Thrown Away

Design a Business Card That Won’t Get Thrown Away | Marketers on Demand | Scoop.it

Sometimes the key to standing out can be having something different. With all of the business card options out there, it’s difficult to decide what will work best for you. So, what route to take?


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kednert's curator insight, May 6, 2013 4:03 AM

Like me !

rita li's comment, May 21, 2013 8:50 PM
www.printingwaiter.com
Jim Doyle's curator insight, June 8, 2013 6:30 AM
Design a Business Card That Won’t Get Thrown Away
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Igniting Word-of-Mouth Marketing With Storytelling

Igniting Word-of-Mouth Marketing With Storytelling | Marketers on Demand | Scoop.it
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...

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Ellyn Winters's curator insight, April 25, 2013 1:01 PM

I'm a huge believer in storytelling in marketing, but also in sales. It is our natural form of communication in life - so why would we abandon this format when talking business? 

Jean-Marc TRESOR's curator insight, April 26, 2013 10:44 AM

Storytelling

Alison D. Gilbert's curator insight, May 2, 2013 4:08 PM

I love storytelling, listening and telling.

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From 3 Martini Lunches To 140 Characters – How Marketing Has Evolved Since Mad Men [INFOGRAPHIC]

From 3 Martini Lunches To 140 Characters – How Marketing Has Evolved Since Mad Men [INFOGRAPHIC] | Marketers on Demand | Scoop.it
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The Most Successful Leaders Do 15 Things Automatically, Every Day

The Most Successful Leaders Do 15 Things Automatically, Every Day | Marketers on Demand | Scoop.it
Leadership is learned behavior that becomes unconscious and automatic over time. For example, leaders can make several important decisions about an issue in the time it takes others to understand the question.

Via Dr. Susan Bainbridge
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Scott Span, MSOD's curator insight, April 16, 2013 9:44 AM

What would you add?

junewall's curator insight, April 18, 2013 1:36 AM
How many of these do you do automatically each day?
Ivon Prefontaine, PhD's curator insight, August 14, 2013 7:08 PM

They are indisputable. What makes them so rare in education?

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10 Tips for Keeping Clients Happy

10 Tips for Keeping Clients Happy | Marketers on Demand | Scoop.it

Via Daniel Watson
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Sigrid de Kaste's curator insight, June 5, 2013 6:29 AM

It's always all about the customers....

dreamz infra's comment, June 6, 2013 5:10 AM
Good one
dreamz infra's comment, June 6, 2013 5:10 AM
Good one
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What a Real Relationship in Social Media Should Look Like [INFOGRAPHIC] - HubSpot

What a Real Relationship in Social Media Should Look Like [INFOGRAPHIC] - HubSpot | Marketers on Demand | Scoop.it
Social media should be all about relationships, but lately, not so much. Here's how businesses can bring back that personal touch.

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CYDigital's curator insight, May 24, 2013 8:19 AM

Corny, but you get the idea...


  • See the article at blog.hubspot.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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15 Notes That Prove Kids Write the Darndest Things

15 Notes That Prove Kids Write the Darndest Things | Marketers on Demand | Scoop.it

We all know kids say the darndest things, but it turns out they are even more adorable in written form.

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Westbrack Marketing's curator insight, May 13, 2013 2:20 PM

I have a wall by my bed where I post notes my kids have written.  It is a great thing to wake up to. 

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Social Media for Branding

Social Media for Branding | Marketers on Demand | Scoop.it
This infographic poster highlights the consumer interaction with brands on facebook and twitter and customer branding settlement.
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Mance Creative's curator insight, March 31, 2014 5:59 PM

Being an active member of various social media sites is a great way to get your brand noticed.  Continuous interactions with your followers will also keep your brand relevant.

Mance Creative's curator insight, April 9, 2014 3:56 PM

Social Media is an excellent resource for branding....and it's free.

Alex Ellsworth's curator insight, July 3, 2015 7:15 AM

This infographic shows that the most preferred way for consumers to get updates about a brand is through short updates via platforms like Facebook and Twitter. Naturally, people who are more involved on these platforms mention brands more in their own updates, and share things about brands. Because of this, brands have a huge opportunity to gain more buyers. By using a profile of someone who "likes" a brand, they can view what else they like, and target people who have similar interests. Not surprisingly, the thing most people like to see via their favorite brands on social networks is coupons and discounts. I think it would be helpful for brands to somehow construct a sort of virtual "punch card" for incentive; sharing something, referring likes, engaging with customer service, etc would give the customer a unique code for, say, 5-10% off their next purchase. This way, you are building a unique space on the internet, an interactive place where customers will want to return.

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How to Really Understand Someone Else's Point of View

How to Really Understand Someone Else's Point of View | Marketers on Demand | Scoop.it
It's a necessary prerequisite for persuasion. (Good post on how to understand another's point of view.

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SooJin-Stella Lee's comment, April 30, 2013 7:08 AM
Thank you ^^ I definitely need these sort of information. And I learend lots of things from your strategies to do well in scoop.it.
Dr. Karen Dietz's comment, April 30, 2013 11:47 AM
My pleasure Soo-Jin. Keep up the good work!
Alison D. Gilbert's curator insight, May 2, 2013 4:24 PM

Put yourself in the other person's shoes.

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800 Best SEO Posts of the Last 4 Years

800 Best SEO Posts of the Last 4 Years | Marketers on Demand | Scoop.it

Excerpted from article intro on Search Engine Watch:

"Since March 26, 2009, I have been using Reader's "star" functionality to highlight SEO resources I feel will be useful to me again at some point in the future, or warrant sharing with my team.

 

The result of this obsessive reading and starring of RSS feeds was an easily-accessible, hand-curated database of great articles covering almost any conceivable SEO topic stretching back 4 years.

 

Google allowed me to get a backup of them as a .json file. The bad news was that no RSS reader (to my knowledge) had the functionality to import them alongside the feeds I subscribe to.

 

End result: I was faced with the task of cleaning and formatting the data in the .json file if I wanted to still be able to access my 4 year-old collection of useful blog posts and news items.

 

I soon realized that although this task was onerous, it would provide me with a great opportunity to: 1. Build a great resource for other SEO professionals 2. Understand how my perception of "a great SEO article" had changed since 2009 3. Rate the major SEO publications based on whose feed had received the most stars..."

 

Read full original article here:

http://searchenginewatch.com/article/2263245/800-Best-SEO-Posts-of-the-Last-4-Years

 

Download the full collection of just under 800 fantastic SEO resources:

https://dl.dropboxusercontent.com/u/59063896/Rich_Kirk_Top_SEO_Articles_Since_2009.xlsx

 


Via Giuseppe Mauriello
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Rim Riahi's curator insight, April 24, 2013 12:03 AM
800 Best SEO Posts of the Last 4 Years
Elsie Whitelock's curator insight, May 15, 2013 10:30 AM

More tips for learning the hows and whens and whys of SEO.

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Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC]

Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC] | Marketers on Demand | Scoop.it
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How To Tell If You’re Creative (Hint: You Might Be A Bit Of A Jerk)

How To Tell If You’re Creative (Hint: You Might Be A Bit Of A Jerk) | Marketers on Demand | Scoop.it

A new personality test determines the markers of a creative mind.

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Jennifer Beever's curator insight, April 15, 2013 8:22 PM

So it's true creatives are in a world of their own!