Tips to Market Your Business Online
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Tips to Market Your Business Online
Tips and how-to's on optimizing and managing your business online.
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Fonts & Colors Big Brands Use To Win Loyalty and Promote Engagement [Infographic]

Fonts & Colors Big Brands Use To Win Loyalty and Promote Engagement [Infographic] | Tips to Market Your Business Online | Scoop.it
Having trouble coming up with a logo? Our latest study highlights which combinations of fonts, colors and formats are used by the world's top brands.

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E-commerce SEO Tips {Infographic}

E-commerce SEO Tips {Infographic} | Tips to Market Your Business Online | Scoop.it
If you have an e-commerce website, it is most important for you to grab the attention of lots of visitors and turn them into potential customers. To attract huge traffic on your e-Commerce website,...

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Martin (Marty) Smith's curator insight, April 19, 2013 9:02 PM

Helpful and well stated New SEO tips in this infographic. 

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10 Traffic Tips To Increase Website Traffic

10 Traffic Tips To Increase Website Traffic | Tips to Market Your Business Online | Scoop.it

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Two Pens's curator insight, April 10, 2013 1:09 PM

My favorite idea here: make a point of figuring out answers to the questions people are asking and post on Yahoo! Answers. I plan to answer questions re how to write tweets and FB posts that get read, since that's my wheelhouse.

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Why You Need a Mobile Friendly Site [Infographic]

Why You Need a Mobile Friendly Site [Infographic] | Tips to Market Your Business Online | Scoop.it
This week’s Infographic Friday features stats on consumer demand for mobile-friendly sites, via Demandforce.

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5 Traits of an Advanced E-Commerce Site

5 Traits of an Advanced E-Commerce Site | Tips to Market Your Business Online | Scoop.it
There are basic features that every great e-commerce website has: product sorting, add to cart, guest checkout and order tracking.

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Rich Media Mobile Advertising - Here's What Works [Infographic]

Rich Media Mobile Advertising - Here's What Works [Infographic] | Tips to Market Your Business Online | Scoop.it

Mobile Advertisign still a mystery? For me too. Use this excellent infographic to figure it out (some).

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Guest Post: Tips to Improve Your Search Results Cells - Ecommerce Outtakes

Guest Post: Tips to Improve Your Search Results Cells - Ecommerce Outtakes | Tips to Market Your Business Online | Scoop.it
It’s best to keep search results cells populated with the most important information and routinely test to make sure those features are performing well.

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EcomOuttakes's curator insight, March 19, 2013 12:01 PM

Guest post on the eCO blog from Kem at SLI Systems. Great tips on search results pages, you have to check it out!

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3 S's of Social Media: Setup, Strategize and Schedule [Infographic]

3 S's of Social Media: Setup, Strategize and Schedule [Infographic] | Tips to Market Your Business Online | Scoop.it

How do you set up social media campaigns? Use the 3 S's: Setup, Strategize (and watch Key Performance Indicaors KPIs) and schedule. 


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Martin (Marty) Smith's curator insight, March 8, 2013 9:35 PM

Cool, helpful infograpic about how to set up your social media campaigns. Our process is 10% different. Excellent. 

John van den Brink's curator insight, March 9, 2013 10:16 AM

Great Infographic

Jesús Hernández's comment, March 9, 2013 11:27 AM
Great!!!
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How Fast Do You Respond to Your Customers on Twitter? [Infographic] - Unbounce

How Fast Do You Respond to Your Customers on Twitter? [Infographic] - Unbounce | Tips to Market Your Business Online | Scoop.it
The speed with which you respond to your customers via Twitter is important. Answer quickly & you'll rise above the competition. How do you compare?

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15 Important Tips To Help You Keep Your Customers

15 Important Tips To Help You Keep Your Customers | Tips to Market Your Business Online | Scoop.it

Excerpted from article:
"According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.
In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections.

- Communication
It’s hard to create loyal customers if they aren’t paying attention to you. Given this fact, below are our favorite bits of research on clear communication with customers.
1. Stand for something;
2. Utilize positive social proof;
3. Invoke the inner ego;

- Selling
If customers don’t enjoy your selling process, they’ll likely never do business with you again. Thus, selling to customers the “correct” way is an integral part of creating customer loyalty. Below are a few studies to help you improve the process.
4. Use the words they love to hear;
5. Reduce pain points and friction;

- Reciprocity
Reciprocity is the social construct that makes the world go ’round… or in your case, keeps your customers coming back. The premise is simple: Go above and beyond for customers and get rewarded with repeat business. The execution, however, can be trickier, so below is a compilation of interesting research on how to improve reciprocity with your customers.
6. Realize that budget is negligible;
7. Utilize surprise reciprocity;
8. Make it personal;

- Support
This one is a no-brainer: You can’t create a tribe of loyal customers without an exceptional customer service experience that keeps them coming back. In this section, we’re going to bust a few customer service myths wide open, as well as tackle some important things you need to keep in mind when offering support online.
9. Speed is secondary to quality;
10. Customers enjoy businesses who know them;
11. Choose the right platform;
12. Make it a communal effort;

- Loyalty Programs
The key to creating customer loyalty programs that work is to know why customers use them and what gets customers to keep using them. Below you’ll find consumer research that answers these questions.
13. Get people started;
14. Get ideal customers to be VIPs;
15. Label your customers..."

Each tip is analyzed with more information. Read full article here:
http://www.convinceandconvert.com/social-media-marketing/15-important-tips-to-help-you-keep-your-customers/

 


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Rim Riahi's curator insight, March 14, 2013 1:56 AM

According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.
In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections.

Gaurav Pandey's curator insight, March 14, 2013 7:42 PM

Excellent post.

 

I'd like to add a few thoughts here: 

 

Customer retention is all about value creation and engagement. Don't make it all about your brand, some fun and entertainment such as polls, infographics, sweepstakes, pictures, videos etc. go a long way in retaining interest in your brand.

 

With the overload of one-dimensional posts on social pages of brands, it's even more important for marketers to go that extra mile  to gauge the pulse of your community. That said, you have to build a community first.

 

Social networks and communities are different, although there may be some overlap. It's these communities which will really provide momentum to your campaigns. By brining like-minded people together as part of these communities, businesses come across as more transparent and supportive than agressive. This is because in a community individuals come together and that gives them the power to decide collectively, to spread the word and take actions which are not forced on them.


If brands recognise this, they will understand that building communities and not just social networks is the way forward. Community building takes more than a few promoted posts and luring customers in with discount coupons, it takes sustained effort at building trust. And if a company manages to achieve this, the rewards are plentiful as their customers will then act as their brand ambassadors helping spread the message organically.

 

So my advice to marketers is be open, be responsive, be socially responsible and build trust through sustained effort. 

Please let me know your thoughts.

 

Cheers! 

Steve Bosworth's curator insight, March 27, 2013 12:47 AM

Excellent piece - read Convince and Convert #leadership 

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How to design for screen: 7 things print designers need to know

How to design for screen: 7 things print designers need to know | Tips to Market Your Business Online | Scoop.it
The transition from design for print to design for screen can be a tricky one, but follow these 7 pro tips and you'll soon be on your way to pixel perfection.
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12 Tips for Keyword Selection to Guide Your Content Marketing SEO

12 Tips for Keyword Selection to Guide Your Content Marketing SEO | Tips to Market Your Business Online | Scoop.it

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Giuseppe Mauriello's curator insight, January 31, 2013 5:00 AM

You can get more out of search engine optimization -- with just a bit more effort. Use these 12 tips for keyword selection to guide your content marketing SEO.

 

Excerpted from article intro:

"If you constantly create internet content without thinking through search engine optimization (SEO) and keywords, you will rank for something(content does resonate with search engine algorithms). Yet, you will consistently run the risk of shortchanging your SEO strategy — and your company’s ability to grab its fair share of relevant search engine traffic — for branding, conversions and more.

 

Every piece of content on a website or in a blog post isn’t necessarily going to take a company to No. 1 on Google for a keyword phrase that people use 15,000 times a month. But you can get more out of search engine optimization — with just a bit more effort.

 

To the degree that time and your skills allow, you should consider the following questions and factors that affect content marketing and SEO in every piece of online content you create and distribute..."

 

Read full article and 12 tips here: http://contentmarketinginstitute.com/2013/01/keyword-selection-content-marketing-seo/

 

 

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5 Tools to Identify Your Social Media Influencers

5 Tools to Identify Your Social Media Influencers | Tips to Market Your Business Online | Scoop.it
This post was originally published on iStrategy Conference blog.

How times have changed. Influencers or brand advocates play a large role

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Sinan Zirić's curator insight, January 23, 2013 4:04 PM

This blogpostis for all digital marketers. 5 tools that markters should use. 

Maureen Flieller's curator insight, January 24, 2013 8:18 AM

Do you know the main Social Media Influencers of your market?

Maureen Flieller's comment, January 28, 2013 9:26 AM
How could you not read this article?!
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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Tips to Market Your Business Online | Scoop.it
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Gaynor Meilke's curator insight, April 20, 2013 8:13 PM

Interesting insights on the social media front with implications for the resources and attention that organizations devote to not only creating their profiles but also responding to their social communities.

Matt Young's curator insight, April 21, 2013 4:40 PM

Social Media is on the up

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5 Big Mistakes Made With Internet Marketing | Business 2 Community

5 Big Mistakes Made With Internet Marketing | Business 2 Community | Tips to Market Your Business Online | Scoop.it
In the dozens of presentations and classes I have given this year, there is a common theme to the questions I get. There is a lot of conflicting information out

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John van den Brink's curator insight, April 10, 2013 3:43 PM

Great article and tips!

Martin (Marty) Smith's comment, April 11, 2013 8:25 AM
These are GREAT common faults especially #3, Relying Too Much On SEO.
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Three Steps to Your Ultimate Marketing Message

Three Steps to Your Ultimate Marketing Message | Tips to Market Your Business Online | Scoop.it

Have you created a core marketing message to use throughout all of your marketing efforts?

Not a catchy slogan or play on words using the name of your business or the service you provide. It's not some meaningless phrase like "we do it right" or "quality service you can trust." Anybody in business can say those things and they're really basic expectations anyway.


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Phil Lauterjung's curator insight, March 29, 2013 10:55 AM

This is absolutely critical, but too many businesses skip this step.

Gilles Fontaine's curator insight, March 29, 2013 5:14 PM

Differentiation is the key

Papa Amadou Séne's comment, March 30, 2013 6:28 PM
Proche sûr et accessible à tous
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How to Build Your Brand Online – Infographic

How to Build Your Brand Online – Infographic | Tips to Market Your Business Online | Scoop.it
The definition of branding is a particular product or a characteristic that serves to identify a particular product. In other words, it's what people think of w

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 23, 2013 12:00 PM

Excellent visualization of tips we all know, love and try to practice.

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Social Selling Strategies — It's All About Revenue

Social Selling Strategies — It's All About Revenue | Tips to Market Your Business Online | Scoop.it
I have a confession. I’m a 40-year old, married mother of four… social networking addict.

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✿ Planetnurse ✿'s curator insight, March 14, 2013 4:03 PM

C'est :: facinant et épeurant  De voir autant d'informations Planètaire. En même , il y a encore bons nombres de gens non branchées qui n'ont aucunes idées de ce qui ce passe dans les eCloud ☁☁☁☁  Au dessus d'eux.

Malgré l'ère du décloisoisonment de l'information sur l'humanité en Diect, (fabuleux)  me faire dire que ce sera mieux que des populatioon isolées et ignorantes. Et donc bénifiques!


Merci

July Fortier ICS

Victor Nganguem's comment, March 16, 2013 4:46 AM
j'aime ça
Alliance Web Solution's comment, March 16, 2013 7:33 AM
agree with you
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(EN) - Ecommerce Dictionary | Michael Wong

(EN) - Ecommerce Dictionary |  Michael Wong | Tips to Market Your Business Online | Scoop.it

"ECommerce Dictionary offers FREE, simple-to-understand definitions of commonly used e-commerce, computer, internet, technical, web design, internet marketing, and SEO terms explained."


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The Do's and Don'ts of Using Vine for Marketing

The Do's and Don'ts of Using Vine for Marketing | Tips to Market Your Business Online | Scoop.it
Learn some best practices emerging around Twitter's Vine so you can figure out what works, and what doesn't, for marketing.
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8 Ways to Instantly Improve the Quality of Your Marketing Content | HubSpot

8 Ways to Instantly Improve the Quality of Your Marketing Content | HubSpot | Tips to Market Your Business Online | Scoop.it

Excerpted from article on HubSpot:

"The need to create high-quality content, however, has put many marketers in a difficult situation: high-quality content takes a long time to create, and many just don't have the time to do it.

While it'd be nice to say, "tough noogies, find the time," that's neither realistic nor helpful. So instead, I've opted to brainstorm a list of very quick things that don't add on much time to your content creation process, but will instantly elevate the quality of the content you create.

 

1) Fact Check:
While being accurate may not actively add anything to the quality of your content, inaccuracy in your content deals a mighty blow to content quality. Set yourself apart as the industry standard for unbiased, factually correct content -- the stuff your readers can always rely on. That kind of reputation is how thought leaders are born, and it elevates you next to your competitors.

2) Include Data That Backs Up Your Points:
When you're trying to convince your readers of something, data is a quick way to build instant credibility and convince your reader that -- to put it bluntly -- you know what the heck you're talking about.

3) Find Examples That Illustrate Your Points:
Just like supporting data points can help you strengthen your case, using examples -- whether you're coming up with hypothetical situations or, even better, using real ones -- can lend a lot of clarity to confusing concepts for your readers.

4) Use Visuals to Illustrate Points:
A picture's worth a thousand words.

5) Get Quotes From Thought Leaders and Subject Matter Experts:
No one is an expert in everything. But the content creator's dilemma is that they're often asked to create content around subjects they only know only a little bit about. That poses a problem for content quality, to be sure. But the best way to get around this -- and this will make your life so much easier when writing about things you don't fully understand -- is to reach out to a subject matter expert or thought leader in the space.

6) Remove Any Jargon:
High-quality content is easy to understand. Jargon, however, is decidedly not easy to understand. Remove any gobbledygook from your content before publishing it to ensure any of your readers can easily understand what you're talking about.

7) Do Some Formatting, and Incorporate High-Quality Visuals:
Add some bullet points, some numbers, some bold headers, and some images to make your content look much more palatable, and much more high-quality. Not only does formatting and images make your content higher in quality, but it also makes it more engaging and shareable, too.

8) Have Someone Edit and Proof:
A proofreader will look through your content and correct minor errors, like misspellings, misplaced commas, that sort of thing. This is important, sure, but it's no replacement for a good edit. An editor will actually work with you on the storyline, the phrasing, the order of your points, and help identify what's missing. If you want to instantly increase the quality of your content, hire a freelance editor..."

Read full original article here:
http://blog.hubspot.com/blog/tabid/6307/bid/34104/8-Ways-to-Instantly-Improve-the-Quality-of-Your-Marketing-Content.aspx

 


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Robin Martin's curator insight, March 30, 2013 10:46 AM

Thank you! This is quite helpful!

 

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[Infographic] 2012 B2B Marketing Trends

[Infographic] 2012 B2B Marketing Trends | Tips to Market Your Business Online | Scoop.it

Today we released our 2012 B2B Marketing Benchmark Report, and we decided to create an infographic that will highlight some of the more interesting data points we found during our analysis.

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