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"Everyone Wants Multimedia" - What It Means for B2B Marketing - LookBook

"Everyone Wants Multimedia" - What It Means for B2B Marketing - LookBook | Market Values | Scoop.it

Key excerpt...

 

A recent report from PR Newswire contained a conclusion that we think is pretty darn important for B2B marketers. They found that press releases that contain multimedia - photos, videos plus additional documents such as PDF, Word or PowerPoint files - saw a whopping 77% increase in responsecompared to text-only press releases. In fact, the more content types and number of pieces of content in the press release, the higher the engagement. 

 

We think the implications for B2B marketing may be enormous. Conventional wisdom in B2B marketing has it that one should only serve a single piece of content per interaction with a lead or prospect, that they must be nurtured slowly in case they become overwhelmed and run away. But that's not what PR Newswire found. They found that companies that served up multiple content artifacts of different types at a single sitting - multimedia if you will - saw higher engagement.

 


Via CYDigital
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CYDigital's curator insight, July 17, 2013 6:49 AM

A fact sheet with links to 2 minute video and a SlideShare deck, distributed via main social media channels > just a fact sheet.


  • See the article at blog.lookbookhq.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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How to Leverage the 5 Stages of the Customer Buying Cycle for More Sales

How to Leverage the 5 Stages of the Customer Buying Cycle for More Sales | Market Values | Scoop.it

Let’s face it – there are tons of marketing tactics that boost conversions. Whether you prefer academic or anecdotal evidence, we all know that the right marketing mix is key in order for an ecommerce site to be successful.


But with so many options, you might be wondering when and where to deploy your campaigns, and more importantly, how to make them more effective.The answer is simple: Leverage the customer buying cycle.


What’s the buying cycle, you ask? In a nutshell, it’s the process that customers go through to make a purchase....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 18, 2013 1:18 PM

Useful walk-through the five stages of customer buying and how you can use those stages in your marketing.

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7 Tactics for Social Lead Generation - ClickZ

7 Tactics for Social Lead Generation - ClickZ | Market Values | Scoop.it
A closer look at some tactics that can help add lead generation and actual measurable results into the mix of your social program.

 

Condensed...

 

Here are some tactics that can help add lead generation and actual measurable results into the mix of your social program.

Find the right balance. If you have a compelling offer that you would use in a search ad, banner, or email, echo it in social.Create a social content/offer bank. You worked hard to create things of value people would want when they saw a banner or search ad, why wouldn't they want it if they saw it in a tweet, on LinkedIn, or in a Facebook post?Use traditional landing pages. If you are offering something of value it is not going to blow anyone's mind if you simply ask for their contact info in return.Create YouTube/SlideShare landing pages.Encourage social sharing.Encourage direct contact. This is another very often overlooked tactic. Once again the concept of escalating virtual communications to real-world communications is often lost in the social media mix. We simply forget that the one thing we want our prospects and customers to do is to simply talk to us.Don't forget the phone. This is another hugely overlooked opportunity. Promoting toll-free numbers in TV, radio, print, direct mail, and everywhere else is totally standard, but how often do you see 800 numbers in tweets and Facebook posts? Want to talk to someone right now? Skip the form and go right to the call center!
Via CYDigital
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CYDigital's curator insight, July 17, 2013 10:53 AM

A very practical list, and points out some very basic modes of communication that you may have overlooked.


  • See the article at www.clickz.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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New research shows that 88% of ad clicks from mobile search are incremental to organic clicks - Inside AdWords

New research shows that 88% of ad clicks from mobile search are incremental to organic clicks - Inside AdWords | Market Values | Scoop.it

Key excerpt...


This year, we carried out the same studies on mobile search and learned that 88% of site visitors driven by mobile search ads would not otherwise click on the business’s organic listing when ads are paused. From March 2012 - April 2013, we conducted Mobile Search Ads Pause studies on more than 300 US AdWords accounts from 12 key verticals. The research focused on search terms that had an organic listing on the first page and adjusted for factors like seasonality. Similar to our previous study of search ads across all devices, we found that an average of 88% of clicks generated by mobile ads were incremental.


Via CYDigital
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CYDigital's curator insight, July 17, 2013 10:33 AM

Yeah, I know: not the most unbiased POV. However, you can't ignore the data, and the research is powerful.


  • See the article at adwords.blogspot.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us