5 reasons why you are wasting your resources at trade shows | Market to real people | Scoop.it
Trade shows are the only place where you have the opportunity to meet face-to-face with prospects who have both the time and the interest to listen to you. No other marketing or sales activity allows you to do so.
 Yet, exhibitions are the most time and money consuming of all promotional activities and for most companies, trade shows are a complete waste of resources.

Via Julien Rio