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How To Leverage the Science of Relationships to Gain True Influence

How To Leverage the Science of Relationships to Gain True Influence | Market to real people | Scoop.it
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re

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Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!
Philippe Trebaul's comment, September 9, 2013 11:48 AM
You're all totally true. I really agree with you. I would add that "followers" are (normally, except for fake profiles...) persons. And persons MUST be respected. I agree too with you, Sigrid, concerning the fact that influence could be better mesured by interactions. Thx a lot for your reactions. It's very kind from you! Have a great week. Best regards :) Philippe
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Storytelling Done Right Can Do The Selling For You

Storytelling Done Right Can Do The Selling For You | Market to real people | Scoop.it
I selected this article from copyblogger because it delivers, it's simple, straightforward and right on the money!

 

Here's an excerpt:

 

"I believe a story can potentially carry the entire sale for your product, even if everything else is technically “wrong” in your ads

 

** no clear call to action

**lame bullets

**weak offer

 

For example:

 

"Nothing in the movie "Top Gun" told you to buy Maverick’s brand of sunglasses or join The US Navy. Yet, the movie “sold” both products to hordes of people.

 

**So, how do you apply this to your marketing?

 

1.  The personal story


This is one of the most common landing page stories.

 

**This one is simple — you just “walk” people (step-by-step) through a painful problem you went through and how you achieved the result your readers are looking for.

 

2. The historical story

 

**This kind of story is extremely persuasive, contains nothing even remotely resembling “hype,” and can persuade people to buy things they otherwise might ignore.

 

3. The “meet the guru” story


**This one is related to the personal story, but it’s got more “pop” due the built-in credibility it gives you.

 

**These suggestions have proven to produce results, he gives more examples......

 

Curated by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here:  [http://bit.ly/yVmlNV]


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How Brands Have Become Storytellers - The History of Content Marketing

How Brands Have Become Storytellers - The History of Content Marketing | Market to real people | Scoop.it
We are all publishers today, but that did not used to be the case. Here's an overview of the history of content marketing and how got here.

 

Content marketing and storytelling are becoming a larger part of the marketing organization in general.

 

**Content Marketing Institute and their colleagues are seeing an evolution of the marketing department transform itself into more of a publishing department.

 

Although this is not an easy transition and the pain has just begun, some larger brands have clearly made this transition.

 

**For example, Kelly Services now spends over 60% of their marketing budget on content creation and distribution activities. Even though Kelly’s VP of Thought Leadership Todd Wheatland (and Content Marketing World speaker) states that Kelly has been “doing content marketing for more than 10 years”

 

**many brands are still struggling with content marketing structure. Even though the barriers to entry are gone and we have all the opportunities in the world to develop valuable and compelling content

 

**the biggest corporate challenge is the creation of engaging content.

 

Selected by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here: [http://bit.ly/AuNBY]


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30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience

30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience | Market to real people | Scoop.it
Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't

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Jeff Domansky's comment, January 17, 2013 2:48 PM
Jan, I always enjoy your curation. Keep the great material coming.
janlgordon's comment, January 19, 2013 12:36 AM
Thanks so much Jeff Domansky, I really appreciate your kind words!
Better Homes, Better Life's comment, January 26, 2013 11:19 PM
Outstanding article... blogging is harder than most people think and that is why so many quit.... My blog is finally starting to pay off after a long while.... have to keep going even when only a few are reading... thanks...
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4 Exceptional Resources for Storytelling Inspiration

4 Exceptional Resources for Storytelling Inspiration | Market to real people | Scoop.it
Whether you attended the 2012 South by Southwest Interactive Conference or just followed attendees on Twitter, you know content, and content marketing in...

 

While stories vary widely across organizations—from product and brand stories to those based on customer and audience interests—the art and craft of storytelling must be honed regularly, especially in an era of consistently evolving technology. In that sense, nothing beats regular practice.

 

But not far behind is the act of consuming stories—that is, regularly reading, watching, and listening to the work of today’s best. For that, I’ve put together this list of exceptional storytelling resources content professionals should follow if you’re serious about finding and telling stories that have impact:

 

Selected by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here: [http://bit.ly/GUSCgP]


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How to Give a Gift of Emotionally Engaging Content

This piece was written by Raf Stevens, author of "No Story No Fans"

 

I selected this because the author gives some very good tips on how to use storytelling that lets your audience know who you are and why they should trust you. People work with and buy from people they like. If you're not connecting with others through your content online, this article will help you.

 

Intro:

 

Many organizations are not even aware that their message has lost all connection with their audience

 

The strange thing with all this is that the solution to creating compelling content is so obvious: Use stories and storytelling

 

Do you think that you or your business is in touch with its own stories? And can they be told in a way that connects them with their audience in this hyper-connected world?

 

Chances are this might not be the case if you have trouble answering any of the following questions:

 

**What story really defines you?

 

**How does your story fit with the heart of your organization?

 

**How is your story emotionally engaging to your audience?

 

**Can your audiences retell your story?

 

**In what ways can they develop trust in your story and act upon it?

 

Here are a couple of good takeaways:

 

Remember the universal truth:

 

Nobody wants to be sold, but everyone wants to be helped. Create content that:

 

**answers your audience's questions

 

**provides them with answers and solutions or demonstrates how your offerings can help them in their everyday lives

 

Build trust

 

Honesty among people is important, but trust is critical for marketers to gain audience support. So make sure your story demonstrates why you arae worthy of your audience's trust.

 

Curated by Jan Gordon covering "Storytelling, Social Media & Beyond"

 

Read full article here: [http://bit.ly/t2Wx1d]


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