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Useful and Easy Gets More People Sharing Your Content

Useful and Easy Gets More People Sharing Your Content | Market research | Scoop.it
The key to creating content people will share is thinking why someone will want it.
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Don’t Persuade Customers — Just Change Their Behavior

Don’t Persuade Customers — Just Change Their Behavior | Market research | Scoop.it
Most businesses underestimate how hard it is to change people’s behavior.  There is an assumption built into most marketing and advertising campaigns that if a business can just get your attention, give you a crucial piece of information about...

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Tooliers's curator insight, February 13, 2014 9:09 AM

Does it sound crazy? Well, no, if you think about it! Companies get more and more involved in customers's life, up to the point where they can influence behaviours.

Thanks @blogs.hbr.org

Renzogracie academy's curator insight, February 20, 2014 2:01 AM

so nice . http://renzogracieacademy.com/

Anthony MARTINS de NOBREGA's curator insight, March 4, 2014 3:38 AM

my strategy for my new software

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10 Surprising Twitter Statistics To Help You Reach More Followers - FastCompany | #TheMarketingAutomationAlert

10 Surprising Twitter Statistics To Help You Reach More Followers - FastCompany | #TheMarketingAutomationAlert | Market research | Scoop.it
Retweet or RT? To hashtag or not? How do you get the most engagement from your Twitter followers? Let's dive right in.

 

Intermediate/ Summarized...

1. Twitter engagement for brands is 17% higher on weekends

2. Tweets with image links get 2x the engagement rate of those without

3. Tweets with less than 100 characters get 17% more engagement

4. Twitter’s fastest growing demographic is 55–64 year-olds

5. Tweets with hashtags get 2x more engagement

6. 66% of user-generated tweets that mention brands come from mobile users

7. Twitter users who mostly use a mobile device are 181% more likely to be on Twitter during their commute

8. Amplifiers are 122% more likely to send direct messages

9. Your tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually spell out the word “retweet”

10. Tweets that include links are 86% more likely to be retweeted

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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CYDigital's curator insight, December 9, 2013 6:19 PM

Start with number 9. Just do that one, measure, then move on to the others.

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Why Online Businesses Should Invest In Email Marketing Company?

Why Online Businesses Should Invest In Email Marketing Company? | Market research | Scoop.it
The Internet has changed the way of online marketing. In fact, people spend more time online than watching television or going through newspapers. Experienced, top managers take advantage of this o...
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3 Top Startup Mistakes That Lead To Business Death

3 Top Startup Mistakes That Lead To Business Death | Market research | Scoop.it
What must entrepreneurs do to avoid seeing their startup die? Here are the three biggest mistakes startups make over and over -- and how to prevent them.
Dr. Lara Zibarras's insight:

Small business mistakes - lack of market research!

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Your startup does best when your employees can challenge & disagree with you - VentureBeat

Your startup does best when your employees can challenge & disagree with you - VentureBeat | Market research | Scoop.it
Your startup does best when your employees can challenge & disagree with you
VentureBeat
We know that the way we do things today is just the best we've come up with until now, and that a better way is possible.
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After the Digital Agency: The Three New Archetypes for Winning Agencies - Ad Age | #TheMarketingAutomationAlert

After the Digital Agency: The Three New Archetypes for Winning Agencies - Ad Age | #TheMarketingAutomationAlert | Market research | Scoop.it
In an age when consumers wield increasing power, successful marketers and agencies need to to prove that they operate as customer-obsessed enterprises.

 

Advanced/ Digest...

 

Marketers will need to to prove that they operate as a customer-obsessed enterprise. Agencies, in support of this strategy, will take on one of three primary roles: innovator, integrator or implementer.

 

The innovator. Low-power location sensors, virtual-reality film and video editing and wearable technology are fascinating individually. Combine them and you can change the nature of play, shopping and even work. Businesses that face digital disruption such as this increasingly need help from agencies to out-innovate competitors, create awareness among empowered consumers and redefine the boundaries of customer experiences.

 

The integrator. Consumers' short attention spans and cross-platform utilization will become more pronounced in the digital future. Agencies that can deliver on the entire marketing mix across the customer life cycle -- even as the mix of channels evolves -- will complete the picture for traditional marketers who need a catalyst to move past push-marketing tactics. The goal is to deliver on a fully integrated marketing strategy, where the brand and customer experience are not just replicated from channel to channel, message to message, but translated into the most appropriate form for each interaction.

 

The implementor. The challenge that traditional shops have had supporting demand from marketers is similar to the internal challenges faced by CMOs and CIOs as they try to get their teams to collaborate: They don't speak a common language in terms of timing, goals and expectations. But implementers can connect these two very different disciplines that now depend on each other more than ever.

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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CYDigital's curator insight, December 9, 2013 6:29 PM

I would've named the last one The Integrator, as the similarity to the systems integrator is uncanny.

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10 Steps to Ethical Content Curation - Profs | #TheMarketingAutomationAlert

10 Steps to Ethical Content Curation - Profs | #TheMarketingAutomationAlert | Market research | Scoop.it

Intermediate/ Summarized...

 

1. Read a variety of sources

2. Credit the original source

3. Don't use 'nofollow' links

4. Keep quotes short

5. Write with a point of view

6. Add context

7. Stick to thumbnail images

8. Let readers close an iFrame or share bar

9. Write a new headline

10. Claim Google authorship only when appropriate

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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CYDigital's curator insight, December 9, 2013 7:35 PM

I think you'll find that most if not all of these suggestions are followed within The Alert. As a curator, you're connecting readers with publishers: identifying excellent sources of information for your readers while introducing publishers to readers.

REPORT OUEST's curator insight, December 12, 2013 8:16 AM

Voici une petite charte pour rendre votre curation efficace, concise et s. 

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Divide and Profit: How to Segment Your Mailing List for Better Engagement – Shopify

Divide and Profit: How to Segment Your Mailing List for Better Engagement – Shopify | Market research | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
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