Market orientation
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Nine Signs You’re Not Very Market Oriented

Nine Signs You’re Not Very Market Oriented | Market orientation | Scoop.it
Most people believe that being market oriented or customer centric is a good thing. Numerous studies show that companies with a strong market orientation (MO) have greater product success, grow
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Five Reasons Marketers Should Be Customer-Centric - MarketingProfs

Five Reasons Marketers Should Be Customer-Centric - MarketingProfs | Market orientation | Scoop.it
Moreover, customer-centric marketing isn't new, but in many ways, it represents a return to a much earlier era of marketing: the personal relationship between neighborhood shopkeeper and customer. Being customer-centric ...
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The 5 Deadly Sins Against Customer-Centric Innovation

The 5 Deadly Sins Against Customer-Centric Innovation | Market orientation | Scoop.it
It’s no surprise when I hear that many business leaders believe they are investing in innovation. The real surprise, perhaps, is how those investments are not paying off. Traditional organizational…
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