Market Orientation
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Market Orientation
When clients win, success comes more natural
Curated by Jan Lagast
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Review your strategy in times of crisis

Prof. Baeyens (Solvay) explains on Vietnam television that a crisis is a good time to review the company strategy because the sense of urgency is a good driver to get people thinking. You van see the interview from a camera viewpoint at the side of the real TV camera from VTC.This topic focuses on the first minutes of the youtube movie.

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HRDs that stand out are skilled at communicating strategy to key stakeholders

HRDs that stand out are skilled at communicating strategy to key stakeholders | Market Orientation | Scoop.it
HRDs that stand out are skilled at communicating strategy to key stakeholders says HR magazine. These HRDs may be facilitating strategic talks at board level; they most certainly ensure the people processes embedded in the business align with strategy.
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Energy companies increase profit when focusing on their customers' energy savings

Energy companies increase profit when focusing on their customers' energy savings | Market Orientation | Scoop.it

The IEA Demand Side Management Programme (IEA DSM) is publishing a new report which shows that energy companies that focus on delivering good energy services to their customers achieve energy savings, increase profit and earn higher customer satisfaction. This is contrary to the common view that selling less energy is bad business.

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Ginni Rometty from IBM (USA) says strategic beliefs are more important than strategic plans

Ginni Rometty from IBM (USA) says strategic beliefs are more important than strategic plans | Market Orientation | Scoop.it

The IBM CEO and Chairman Ginny Rometty says "I believe that the idea of strategic beliefs may be more important than strategic planning when thinking about how you keep the long view," she said. "Clients say what's your strategy, and I say, ask me what I believe first. That's a far more enduring answer." Read more on this leadership thought on CNNMoney.com (English).

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In marketing materials, educate rather than sell

In marketing materials, educate rather than sell | Market Orientation | Scoop.it

Every business needs a brochure, and tri-folds are simple and easy to put together. The problem is that they overtry to sell. That is the main reason why not a single client keeps them, says the Hartford Business Journal.

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How to create a shared vision

How to create a shared vision | Market Orientation | Scoop.it

This article addresses methods for developing a cohesive future-state vision for business strategy development. When using these methods to find a strategic market-oriented focus, your business can be very succesful.

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Danone seeks to double Indian business in 3-4 years, but is not clear on how to acheive this

Danone seeks to double Indian business in 3-4 years, but is not clear on how to acheive this | Market Orientation | Scoop.it

According to the Hindu Business Line in Mumbai, Danone wants to double the nutrition business in three to four years. It's spokesperson mentions that they will first want to understand the market with their existing brands before launching new ones. Whether this market understanding means counting numbers or understanding why clients buy certain products, was not mentioned in the press release.

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Marissa Mayer's turnaround strategy for Yahoo includes a better user experience

Marissa Mayer's turnaround strategy for Yahoo includes a better user experience | Market Orientation | Scoop.it
The fact that she designed the google search experience was one of the main reasons she was hired. Read more about the predictions of the Fiscal Times.
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Volvo New Trucks Strategy Aimed At Improving Profitability

Volvo New Trucks Strategy Aimed At Improving Profitability | Market Orientation | Scoop.it
Volvo said the 2013-2015 strategy for the trucks business comprises 20 strategic objectives aimed at fulfilling its objective of improving the operating gross margin. The statement only talks about financial and operational improvements in the order of magnitude of a couple percent. That implies that the client basis should not be harmed, of course. It's a pitty there is no client focus in the new strategy to keep the clients gaining value.
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Is there any point in having a business strategy when the world ...

Nice little column of Business News about the role and limitations of strategic planning. The answer is 'yes, we need strategic planning, but be aware of static plans."
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Salesforce.com has asked CMOs before launching Marketing Cloud

Salesforce.com has asked CMOs before launching Marketing Cloud | Market Orientation | Scoop.it
At the cloud-based CRM giant's annual Dreamforce conference, company CEO Marc Benioff announced Marketing Cloud, their new social reputation management tool. Before the tools and campaigns were launched, they investigated the benefits and needs of their future clientele.
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Belgian newspaper to change its mission into a client-oriented one

Belgian newspaper to change its mission into a client-oriented one | Market Orientation | Scoop.it

De Standaard changes its mission into "we want you to expect the unexpected". They clearly address the reader -- which is one of their main client groups. They used to want "to be irresponsibly interesting", which is an internally-oriented statement.

 

Read the editors' column (Dutch) for more information.

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Marketing strategy is business strategy

Marketing strategy is business strategy | Market Orientation | Scoop.it
Marketing Consultant Ashley thinks business strategy should be market-based: "It puzzles me that some corporate executives still view business strategy as fundamentally different from, and somehow more crucial to organizational success than marketing strategy."
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"Koopknop" discovers what consumers really want to buy

"Koopknop" discovers what consumers really want to buy | Market Orientation | Scoop.it

There is a new Dutch book about consumer-orientation, based on neuro-marketing. Read more on the Sales Online website, which is the online sister of the Sales Management magazine

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Nothing more than feelings to get buy-in from mainstream clients

Nothing more than feelings to get buy-in from mainstream clients | Market Orientation | Scoop.it
Mainstream consumers aren't into technology for technology's sake. That's the clue according to Business Insider
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Performance ethics needs market orientation

Performance ethics needs market orientation | Market Orientation | Scoop.it

Ignace Van Doorselaere, CEO at Van de Velde, Belgian producer of luxury lingerie, says companies should be able to combine performance and ethics. He introduces "performance ethics" and says companies should bridge clients and shareholders. In our market-orientation consultancy, we preach "responsible drive" for some months now. We are close to this concept by giving the value for clients a higher priority than creating value for shareholders: "When clients love you, money comes easily", is one of our slogans.

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Why the "One Experience" strategy fails, according to PC Magazine

Why the "One Experience" strategy fails, according to PC Magazine | Market Orientation | Scoop.it

Companies like Adobe and Microsoft have unsuccessfully tried to merge the experiences of their user interfaces, and now Yahoo wants in on the ruin, says John C. Dvorak from PC Magazine. The main reason is that the idea is annoying to most users, he says. It's just a form of branding thought up by marketing people.

Read more on this interesting thought on marketing versus market-orientation on PCMAG.COM (English).

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Older travelers in the US become a marketing target ... but what about strategy?

Older travelers in the US become a marketing target ... but what about strategy? | Market Orientation | Scoop.it

The growing 65-and-older set loves to travel -- but to cash in, Gaebler says, hotel chains need to be prepared to accommodate the needs and preferences of older travelers. And, rather then thinking of tourists as being "living wallets", the travel industry should better focus on a strategic value for those clients. The latter was not visible in the advice given from Gaebler.

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Strategy shift in Maine education system aims to meet market needs

Strategy shift in Maine education system aims to meet market needs | Market Orientation | Scoop.it

An initiative calls for increasing industry input into ensuring that Mainers are taught the skills that are most in demand. An educational strategy that focuses on the real industry market demands, now is the key to creating jobs in the Maine area.

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Top leadership challenge is weak strategy and poor implementation

Top leadership challenge is weak strategy and poor implementation | Market Orientation | Scoop.it

Two management experts, according to Business Week, offered surprisingly simple insights regarding the top problem today. David Ulrich, a professor of business administration at the University of Michigan states the biggest challenge is strategic implementation or the inability to establish and implement solid strategic plans. Ram Charan, a coach to a handful of America’s successful CEOs, likewise says the big issue today is bad strategic implementation. Ram stresses “it is as simple as that: not getting things done, being indecisive, not delivering on commitments.” What can be done is a clear strategic focus and positive accountability. Read more on strateegey-keys.com.

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Staples new strategic plan to accelerate growth includes client benefits

Staples new strategic plan to accelerate growth includes client benefits | Market Orientation | Scoop.it
The US office supplies supplier Staples announced a new strategic plan that includes new benefits for clients as the basis for growth. It wants to offer customers the flexibility to order through the channel of their choice by investigating in a better integration of it's online, mobile and shop channels. And it wants to offer a single-shop experience by expanding it's product range.
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Yahoo to strive for consumer experience from now on

Yahoo to strive for consumer experience from now on | Market Orientation | Scoop.it
Internet search provider Yahoo is about to embark on renewed efforts to improve its search capabilities and advertising platforms. This is part of the strategy of the new CEO that was hired in from google. Critics say "Everything she is doing is about the consumer experience", yet that could be the main driving force for the future. Let's see whether this customer focus enables them to get growing again.
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Why are you in business? The first question brands should answer

Why are you in business? The first question brands should answer | Market Orientation | Scoop.it
When thinking about defining a company's story, brands too often get stuck on the what they do and how they do it. According to Simon Sinek, they should first think about the why in order to connect with clients and get to the essence of the organization.
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Yahoo Still Lacking Strategy - Investorplace.com

Yahoo Still Lacking Strategy - Investorplace.com | Market Orientation | Scoop.it
According to StrategyInvestorplace.com, Yahoo is in desperate need of a strategy and has been for probably a decade or so: "The sum of Yahoo’s parts makes, quite frankly, no sense because it tries to be all things to all people."
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Talking with customers key to business success

Talking with customers key to business success | Market Orientation | Scoop.it

Heraldnet mentions: "... while there are several key areas of focus that can help a business' performance, none is more valuable than taking time to know your customers."  

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