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Restaurant Mobile Social Consumer Trends #MoSoCo | SmartBlogs

Restaurant Mobile Social Consumer Trends #MoSoCo | SmartBlogs | Market Mobile | Scoop.it
There’s no denying that we, as a culture, have become slaves to technology. We feel lost without our smartphones, left behind without the latest version
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Restaurants and mobile are a natural together.  Is your restaurant using mobile marketing?

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Daily deals: Are they effective for small to midsize businesses? - Mobile Marketer - Columns

Daily deals: Are they effective for small to midsize businesses? - Mobile Marketer - Columns | Market Mobile | Scoop.it
By Michael GavinWith an onslaught of new ecommerce players such as Fab.com, some Wall Street analysts are predicting the end of daily deal sites may be near.
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QR codes key driver in 2012 holiday marketing efforts - Mobile Marketer - Software and technology

QR codes key driver in 2012 holiday marketing efforts - Mobile Marketer - Software and technology | Market Mobile | Scoop.it
Many marketers are turning to various mediums to bolster their holiday marketing initiatives. However, QR codes will be the standout technology that will elevate those campaigns and take them to the next level.
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A Power Outage, A Cable Bill, And Getting Out In Front Of Customer Expectations

A Power Outage, A Cable Bill, And Getting Out In Front Of Customer Expectations | Market Mobile | Scoop.it
To paraphrase Warren Buffet, the secret to good customer relationships is the same as the secret to any good marriage: low expectations.
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Official Google Webmaster Central Blog: Help Google index your mobile site

Google thinks Mobile is important - here's the primer for indexing your mobile version

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Three Quarters of US and UK Businesses Have Mobile Jobs to Fill |

Three Quarters of US and UK Businesses Have Mobile Jobs to Fill | | Market Mobile | Scoop.it
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Live from #SM2: Jim Stengel's 3 steps to mobile-marketing success | SmartBlogs

Live from #SM2: Jim Stengel's 3 steps to mobile-marketing success | SmartBlogs | Market Mobile | Scoop.it
Making the case for change within a company means "creating an anxiety with today and an excitement with the future," former Procter & Gamble Chief Mar...
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Your Company Needs A Mobile Strategy Yesterday--And These Numbers Prove It

Your Company Needs A Mobile Strategy Yesterday--And These Numbers Prove It | Market Mobile | Scoop.it
According to one survey, one-third of us would rather give up sex than our mobile phone. You might not believe this, but it’s all too true.What does that tell us?
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Google Exact-Match Domain (EMD) algorithm update - SEO is DEAD

Google Exact-Match Domain (EMD) algorithm update - SEO is DEAD | Market Mobile | Scoop.it
Google pushed Exact-Match Domain (EMD) algorithm update on Friday 28 September 2012 and it has caused total chaos.
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Controversy brewing over responsive Web design - Mobile Marketer - Content

Controversy brewing over responsive Web design - Mobile Marketer - Content | Market Mobile | Scoop.it
There is an ongoing love/hate relationship with response Web design.
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Survey: 49 Percent Of SMBs To Incorporate Mobile Into Marketing Efforts Next Year

Survey: 49 Percent Of SMBs To Incorporate Mobile Into Marketing Efforts Next Year | Market Mobile | Scoop.it
A new survey sponsored by mobile lead-gen provider Pontiflex found that 49 percent of small businesses (SMBs) are “somewhat likely or very likely” to incorporate mobile into their marketing efforts in the next year.
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The best mobile-optimized email campaigns from H1 - Mobile Marketer - Email

The best mobile-optimized email campaigns from H1 - Mobile Marketer - Email | Market Mobile | Scoop.it
While a significant portion of marketers’ email opens come from smartphones, many brands still struggle with how to optimize their campaigns for mobile. However, companies such as JCPenney and Nike understand that simplicity is key.
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Study: Affluent Consumers More Likely to Use Digital Coupons Than Lower Income Groups

Study: Affluent Consumers More Likely to Use Digital Coupons Than Lower Income Groups | Market Mobile | Scoop.it
Digital coupon marketing provider RevTrax has released study findings that include several months of digital coupon activation and in-store redemption data across the US.
William Larson's insight:

People who use mobile are buyers.  People who use mobile coupons are buyers looking for a deal right now.  Are you using mobile coupons? 

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Mobile Marketing: How To Generate Loyalty On The Go - Forbes

Mobile Marketing: How To Generate Loyalty On The Go - Forbes | Market Mobile | Scoop.it
Guest post written by Matt Howland Matt Howland is Vice President of TIBCO Loyalty Lab. Matt Howland We’ve been hearing the claim that “there are more mobile phones in the world than there are toothbrushes” for a while now.
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Mobile Plays A Growing Role In Cyber Monday Shopping [Infographic]

Mobile Plays A Growing Role In Cyber Monday Shopping [Infographic] | Market Mobile | Scoop.it
Cyber Monday has become a tradition - and this year smartphone and tablets are taking center stage. ...
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Facebook Mobile Ads: What's Working So Far

Facebook Mobile Ads: What's Working So Far | Market Mobile | Scoop.it
Advertisers are seeing strong engagement and sales through Facebook's mobile ads.
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How Apple's iOS 6 changes will affect mobile local search - Mobile Marketer - Search

How Apple's iOS 6 changes will affect mobile local search - Mobile Marketer - Search | Market Mobile | Scoop.it
Apple’s newly released mobile operating system iOS 6 appears to be presenting local businesses with significant challenges in terms of having an efficient mobile local search strategy.
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Australians notice mobile ads more as clicks hold steady

Australians notice mobile ads more as clicks hold steady | Market Mobile | Scoop.it
More Australians are noticing mobile ads, but just over half of consumers have clicked on one in the past year, according to a study by Complete the Picture Consulting and industry body AIMIA.
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Google's August & September Updates: Panda, Knowledge Graph, Page Quality & SafeSearch

Google's August & September Updates: Panda, Knowledge Graph, Page Quality & SafeSearch | Market Mobile | Scoop.it
Google has announced details on the search algorithm and quality changes made over the past two months – August and September. In total, Google lists 65 changes over the past two months.
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New opportunities in mobile retargeting help brands drive ROI - Mobile Marketer - Advertising

New opportunities in mobile retargeting help brands drive ROI - Mobile Marketer - Advertising | Market Mobile | Scoop.it
Despite some challenges, marketers are increasingly finding ways to retarget in mobile, helping to drive conversion rates and ROI for the efforts.
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Google Maps Fills Whitespace With Big Mobile Ad

Google Maps Fills Whitespace With Big Mobile Ad | Market Mobile | Scoop.it
Having lost visibility in Apple’s iOS 6, Google Maps is using a big, new ad that touts Google Maps mobile capabilities and invites existing users to “take your map anywhere.” Here’s what it looks like on a desktop Google Maps search that I did late...
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Bloomberg exec: Mobilize, not miniaturize, when designing for mobile - Mobile Marketer - Media

Bloomberg exec: Mobilize, not miniaturize, when designing for mobile - Mobile Marketer - Media | Market Mobile | Scoop.it
NEW YORK – A Bloomberg executive at the Mobile Marketing Summit: Holiday Focus 2012 conference said although responsive design is ideal for many marketers, blindly taking modules that have been put together for a specific screen size and realigning...
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