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Rescooped by Chris Dallas from Public Relations & Social Marketing Insight!

Twitter to Stop Counting Photos, Usernames Toward Character Limit

Twitter to Stop Counting Photos, Usernames Toward Character Limit | market |

Twitter will soon allow users to include more content in their tweets, even without increasing the platform’s 140-character limit. Specifically, Twitter announced four new features coming to the platform over the coming months, including two tweaks to the way a tweet’s character count is measured.

First, @names will no longer count toward the 140-character limit, so users can add more words to their replies without removing usernames from a conversation.In addition, media attachments such as photos, GIFs, videos, polls and quote tweets will no longer count toward a tweet’s character limit. This feature was originally rumored by Bloomberg earlier this year.

Next, Twitter will introduce the ability for users to retweet and quote tweet their own tweets.

Finally, Twitter is removing the need for users to place periods before usernames when they want replies to be viewed by all of their followers. Instead, Twitter said, “New tweets that begin with a username will reach all of your followers … If you want a reply to be seen by all your followers, you will be able to retweet it to signal that you intend for it to be viewed more broadly.”...

Via Jeff Domansky
Jeff Domansky's curator insight, May 25, 2016 11:09 AM

Brandy Shaul nicely summarizes the improvements.

Rescooped by Chris Dallas from Surviving Social Chaos!

3 Reasons Why No One Is Sharing Your Content

3 Reasons Why No One Is Sharing Your Content | market |
Social shares have a ton of great benefits in addition to being a key way to measure content engagement. Here are three ways to ensure your content is as shareworthy as possible?

Via donhornsby
donhornsby's curator insight, May 24, 2016 8:53 AM
(From the article): IT’S NOT VALUABLE ENOUGH According to The Psychology of Sharing (a report put together by The New York Times to understand the motivations behind why people share content), 94% of participants “carefully consider how the information they share will be useful to the recipient”. As such, the report concludes that it’s important for content to appeal to your audience’s motivation to connect with each other, not just with your brand. In other words, if your content isn't providing information that’s valuable enough for your audience’s audience, it won’t be shared. Valuable content needs to appeal to the motivations of your readers, which requires in-depth research and knowledge of what makes them tick. One way to perform audience research is to use interactive content to gather information. Use the insights gathered from the results to fuel your direction. Most importantly, don’t let your content standards fall. Before you hit “Publish”, review and edit your post to ensure every single piece of content is both accurate and provides value.