151 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Ishika Nair from IMC Programme Planning!

ABC's of IMC: Media Strategy

ABC's of IMC: Media Strategy | Markerting |

Via Deveshnee Moodley, Alina Oleinik
Ishika Nair's insight:

The IMc Programming Panning process focuses on the way things are communicated by advertising. Marketers nees to understand consumers and how things can be met. By choosing media it will appeal more audiences to deliver infortmation quickly.

Sean Peh's comment, September 26, 2013 7:06 PM
This is actually a really well structured article with that huge table. This article is more based around which media to use and then plan the strategy accordingly. The company really has to identify their target market and segment them so that the advertisement would work better.
Kevin yau's comment, September 26, 2013 8:03 PM
@Sienna Jang
This article shows a clear picture of what IMC. It is very detail but it is quite hard for me to understand the content when i was reading the first time. I agree that the a good media strategy will help create more brand awareness and brand equity.
Thapthim (Thim) Phithak's curator insight, September 26, 2013 10:04 PM

The article is about media planning and strategy, I really enjoy reading this article and i find it very helpful. This article provides definitions to the terminologies that are involved in this exercise. The model gives a clear guidelines for developing media plan. 

Rescooped by Ishika Nair from Organising for IMC: marketing communications partnerships!

ABC's of IMC: IMC Introduction

The basic task of marketing is combining these four elements into a marketing program to facilitate the potential for exchange with consumers in the marketplace. Integrated Marketing Communications: Evolution of IMC: ...

Via Fatana Faghiryar
Ishika Nair's insight:

This article is intresting. It explains about how the world is moving. The consumers are changing. The article shows the changes of how firms do business and how they communicate and engage with people.

Prianka Patel's comment, May 9, 2013 5:26 AM
This is a great article to study the way IMC works and the definition being taken into process. for beginners to just have a broad view of IMC in marketing and the way marketing tools work it is a good article for that. but i think that this article should have shown how IMC is being implemented today in real organizations as i am curious to know how many companies actually operate in the view of imc? this article definitely states how IMC growth and role of importance of a brand in terms of IMC is very important especially how communication is an important in both of these growing sitautions.
Courtenay Poihega's curator insight, August 22, 2013 7:39 AM

A very helpful and informative article on basics and importance of IMC and the partnerships it has with marketing communications. This blog entry gives insights into how marcomms programs are vital to adapting and responding to the changes in marketing such as: fragmentation of mass markets, consumers gaining mre control over communication and the rapid growth of internet and electronic commerce.


What these partnerships aim to achieve and work towards are multi channel mareting and promotion all of which need to be integrated for successful branding. A successful IMC program requires the right amount of communication tools and techniques by defining marcomm roles, how its being used and the effect it will have on the brand and consumer.

Labroye Tauevihi's comment, August 22, 2013 9:59 PM
I like how this article discusses how IMC is changing with the ever changing world. It gives a great in depth view of IMC and also focuses intently on having a marketing strategy that is able to adapt to the chaning environment and society. @Courtenay raises a good point in her last sentence of her insight where it states "A successful IMC program requires the right amount of communication tools and techniques by defining marcomm roles, how its being used and the effect it will have on the brand and consumer." I agree with this statement and think that all brands should apply this to their own IMC structures.
Rescooped by Ishika Nair from Consumers and the communications process!

How to Make Social Media Work for Your Business

How to Make Social Media Work for Your Business | Markerting |
Social media has become an inevitable part of every small business because of information sharing.

Via Shivneel Chauhan, Jesme Fa'auuga
Ishika Nair's insight:

This article discusses about the importance of social media in communication and consumers. communication with consumers is the best way of engaging, it brings out the best benefit. social media is the best way to reach out to new people. the chane of opening new ways of commincations opens alot of opportunities for branding.

kendall irvine's comment, August 22, 2013 5:32 AM
Social media is a easy and effective tool companies can use to connect with the consumers and client easily. Facebook as stated within the article is a great way for a business to make online presence - it is an efficient way people can easily find information that they need. Facebook is a great media communication platform to use for a company as has multiple features in which photos can be uploaded, posts written to page members, chat to people who are on Facebook online and private messaging.
Yujue Wang 1250401's comment, August 22, 2013 4:50 PM
This article emphasizes the possibility of social media helping individual business. There are several main points have been mentioned. First of all, it is essential to create account in popular social networks among clients. For example, most business owners create their brand pages on Facebook as it is the most famous social network that hundreds and thousands of people surfing every day. Secondly, specific assistant may be needed to operate all profiles in time. Or some online tools may help save budget and do the similar work. In addition, the statistics of different social networking helps owner knows better about which profile is more useful to clients. At last, the latest information is required for posting online rather than old news. All in all, social media cannot be regardless nowadays and the most important issue is to update social networking profiles in time and constantly. But in my opinion, for business owner, they need to focus on how many people are deep engaged with your brand through social media rather than having lots of people just “liked” your page. It is really important for business owner to have highly engaged customers as engagement is the base of building brand reputation and brand’s value.
Steven Chen's comment, August 22, 2013 11:04 PM
I think social media is a really helpful tool to any business when it comes to sharing information, idea and products. Its true and I agree that it does take time to choose to the right social platform and web when you decided to share the information online. And also the pictures need to be picked very carefully. When looking for a social platform it is easier to look for the most popular ones but if you want to concentrate your audience you need to look for proper platform, for example as mentioned in the insight facebook is a very popular platform and everyone uses it but it might not suit your business for example a vacuum cleaner company doing a homepage on facebook might not have the same effect as a gaming centre. Other than social platform apps can be a very helpful too when it comes to sharing info but again it need to be very carefully selected.
Rescooped by Ishika Nair from Social Selling: with a focus on building business relationships online!

Marketers Shift Ad Budgets Into Social Media

Marketers Shift Ad Budgets Into Social Media | Markerting |

Nearly two-thirds of marketers plan to increase their social media ad spending this year, including 31 percent who plan to increase their social media budget by more than 10 percent, according to a new report by Nielsen subsidiary Vizu.


For most of those advertisers, that growth is coming at the expense of other marketing channels. For instance, 23 percent say that they are shifting marketing dollars away from online display ads to social. Another 39 percent say they are moving some of their offline marketing budget to social media advertising and 10 percent are taking money away from other online channels.


Via Anita Windisman
Ishika Nair's insight:

This article is very intresting. It clearly shows that markerts do more for social media and it the social media that makes more profit out of it.

Anita Windisman's curator insight, February 11, 2013 12:39 PM

It only makes sense that since marketers are increasing their budgets for social media, it also makes sense to empower sales professionals to take full advantage of their social networks too.

Rescooped by Ishika Nair from Beyond Marketing!

Playing with Models: How to Make the Most of Your Marketing Budget

When it comes to marketing online, it’s all about measuring performance and focusing spend on your successes. From social media to webinars and blog posts,

Via Denis Failly
Ishika Nair's insight:

This article is intresting. Explaiins the markerting budget a bussines has. It is important to stay with the customers because they lead you to more constructive path.

Howcroft's comment, April 9, 2013 7:27 AM
I found this article useful as it gives great advice to ensures you are making the most efficient use of your marketing budget. However i think that some steps could go into more detail.
M Donald's comment, April 9, 2013 11:37 PM
Very interesting. I think reading this article will be very valuable to readers.
It goes into good detail about how to actually manage your marketing budget, i.e by using money mapping and modelling. The article states that it is all about measuring performance and focusing on the future and success.

Going into detail, each firm will have different channels which they will need to prioritize and budget.
The link above has a video link. I believe the content of the video is very good and users should watch and observe as it simplifies the process of how to make the most of your marketing budget.
Bloomfield's comment, April 10, 2013 12:17 AM
The article and the video engrossing. I agree with Howcrofts comments. However it does make some good points including prioritising spend, such as a newsletter which will almost always get responses opposed to facebook which may vary in results. It would be interesting to see which media is the best results during a campaign.
Rescooped by Ishika Nair from The MarTech Digest!

The Anatomy of a Successful B2B Social Marketing Campaign - ClickZ

The Anatomy of a Successful B2B Social Marketing Campaign - ClickZ | Markerting |

"Jaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable."


Summarized and condensed...


Attaining that "wow factor" isn't mutually exclusive with delivering measurable business results, but it requires tackling the following five steps:

The framework. Specifically, you need to spend as much time as you can clearly defining your overall marketing objectives…Nothing derails a marketing machine faster than a campaign that - however awesome it looks on paper - takes away from the overall focus of your company.The concept. The concepts are…a direct result of intense problem solving: What are my objectives (from step one), and what's the most creative and effective way to achieve them?The experience. Every concept must pass the human test. I cannot emphasize this enough. Every social campaign you create must absolutely resonate on a basic, human level.The measurement. Get to know your analytics tool really well. Make sure all your digital properties are tagged appropriately. Create unique campaign IDs that allow you to measure the engagement on every single tweet, post, and update. Walk through the entire user journey yourself - and then dive back into your analytics - to confirm every action is captured, from first click to conversion.The content. I've intentionally left content to the very end. The reason: just as the creative concepts are the result of clearly defined marketing objectives, so content is a direct result of a clearly defined concept and user experience.
Via CYDigital
Ishika Nair's insight:

This article is easy to understand. I like how its broken into 5 steps and explands very well. Theres a very good point in the article of the way treating your clients because they are not individuals instead of just another sale.

Jess Tracey's curator insight, April 7, 2013 3:09 AM

This article basically reinforces the importance of objectives in marketing. It gives 5 steps ("the anatomy") to create a successful B2B social marketing campaign. These are 1. the framework, 2. the concept, 3. the experience, 4. the measurement, and 5. the content. These five steps talk about B2B marketing in terms of social media, but I think they apply to all areas of marketing. In order to have a successful promotional/advertising campaign, you need to begin woth setting objectives so that you know what you are working towards, and you need to know how you are going to measure these objectives. These objectives also need to align with your businesses overall vision and goals. This is very important in creating effective marketing, and this is what this article is trying to get across. It also brings up the idea that in B2B marketing, businesses often only focus on making the sale instead of treating their clients as though they genuinely value them. I think this is a very interesting point and could be very valuable in the way of being more successful in B2B marketing by treating your clients as individuals instead of just another sale.

PHAM THU NGA's comment, April 8, 2013 1:04 AM
The article is clear and the 5 steps are easy to understand. I like the way the author discuss about how to create a successful marketing campaign. It's quite interesting to read. I agree with this article with this statement " in B2B marketing, we often think of people exclusively as potential customers. We forget that they're, you know, people. People who like cool ideas. People who like engaging with cool ideas. And people who enjoy being treated as human beings, not potential sales"
Charlotte Johnson's comment, April 8, 2013 5:47 AM
i agree with Pham that more focus needs to be put on treating people as people and not just at consumers. it is through understanding these people and what they enjoy that we can create a successful marketing campaign. It is ROI that is the main goal so i think the measurement focus is a really important aspect of these 5 steps.
Scooped by Ishika Nair!

MediaPost Publications Subway, Google Top 'Social Currency' Ranking 03/18/2013

MediaPost Publications Subway, Google Top 'Social Currency' Ranking 03/18/2013 | Markerting |

Subway, Google, Target, Heineken, Verizon and Dunkin’ Donuts took the top places in a “Social Currency Impact Ranking” from global consulting firm Vivaldi Partners.


Vivaldi defines social currency as the degree to which customers share a brand or information about a brand with others. The firm surveyed more than 5,000 consumers in the U.S., Germany and the U.K. (from a multimillion online panel), researching several hundred digital and social initiatives over more than 60 brands and businesses. 


Consumers were surveyed about brands and their perceptions of how well brands enable six social behaviors or dimensions: utility, information, conversation, advocacy, affiliation and identity. Brand performance or impact was measured on three levels of conversion: awareness to consideration, consideration to purchase/use, and purchase/use to loyalty.


Among Vivaldi’s overall conclusions: Achieving top scores in social currency and driving brand performance is expensive and requires continuous commitment and continuity, requiring brands to address the various dimensions of social currency and drive social buzz, large social audiences, and ultimately, engagement. 

Read more:

Ishika Nair's insight:

This article talks about how successful brands work from different social currency. As stated on the articleVivaldi discusses that if there was a universal success factor it would be the degree of engagement. In order to keep the consumer engaged involves finding the right balance of advertising, entertainment and information. Keeping the consumers attracted it requires of finding the right balance of showing information and entertainment. This is why subway develops well on the six social behaviours, as well as affecting on consumers by attention and loyalty. They attract shoppers by developing attentiveness within consumers through main social webs.

Renee Spicer's comment, March 21, 2013 4:41 AM
I like just finding out which brands are the highest ranked. It was intersting to know that Subway, Google, Target, Heineken, Verizon and Dunkin’ Donuts were the brands which customers share a brand or information about a brand with others.

My prediction straight away is Subway was a new innovation and it is health and popular. Google has become like everyones 'bible'. Target is a good all round store to fit everyones needs at an affordable price. Heineken has amazing advertisments that captures everyones attention. I didnt know what Verizon was. And I was suprised about dunkin' donuts, as I dont see it popular here in New Zealand.

However all predictions aside this reading tells us why they are the top rank brands. Which is helpful to know why they are were they are, so other brands can strive for those qualities.
Rosie Ioane Mulipola's comment, March 21, 2013 5:33 AM
It's interesting how subway ranks number one on the six behavioural dimensions as well as impacting on their customers through consideration, purchase and loyalty. I find that their approach to customers was simple yet effective in terms that they are promoting their deals but not pushing their advertising too far which is a great idea as i myself as a consumer wouldn't like to have so many things pushed in my face. As well as Google being ranked second which i understand it to lead other brands such as Apple and Microsoft because most users do access Google to get to other networks, and as mentioned in the article it does have a big portfolio and a ecosystem of brands that people access daily such as Gmail, Google Maps, Youtube etc. I agree with Ishika on how she mentions that in keeping the consumer engaged would involve finding the right balance of advertising, entertainment and information. This balance would indeed keep the consumer attracted to the brand.
Trang Tran's comment, March 21, 2013 10:25 AM
It's good to learn that there is a name for the extent to which customers inform others about a brand which I would call it word of mouth, formally known as social currency in the article. Different forms of social currency provide brands with the opportunity to promote themselves to different audiences. Rosie and Eden are right when they say that Subway effectively advertises their products but only to a certain extent so that customers don't feel like they're being bombarding. It's about finding the right balance to cater for the business and the target market. I think that Subway, Google and Target all deserve their rankings as these brands have come a long way by integrating different social behaviours and proving their brand performance over others.
Scooped by Ishika Nair!

Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity - Forbes

Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity - Forbes | Markerting |
In a world where brands are constantly fighting for attention, many marketers are asking themselves a key question:  What is the best way to impact purchase decision and brand loyalty?
Ishika Nair's insight:

This artice is relevant to IMC. It is very interesting. I thought social media is the main strategic to engage with consumers.However this article brings out good point such as, consumers arn't all about social media. The main reason is consumers follow a brand to get discount not exactly ideal for a company's bottom line. It suggests a new way of regarding and continuing consumers.

Rosie Ioane Mulipola's comment, March 20, 2013 3:25 PM
Interesting article, i was one of those who thought that people would follow brands because it was plastered all over social media sites what i didn't realize though and this article clearly states that brands try too hard to engage with their customers and push too much information out through using social media, when really all people want is a simple decision making process which i agree with no one wants to over think a purchase decision.
Rescooped by Ishika Nair from The consumer and the communication process - How does their behavior influence IMC and What is the role of direct marketing in IMC!

Your Company Needs A Mobile Strategy Yesterday--And These Numbers Prove It | Fast Company | Business + Innovation

Your Company Needs A Mobile Strategy Yesterday--And These Numbers Prove It | Fast Company | Business + Innovation | Markerting |
Open rates for emails are at around 11 compared with 95 for texts. Still not convinced your company needs a mobile strategy Then read on for more shoc...

Via Sophie Frakes
Ishika Nair's insight:

This article is intresting it explains the affects that changes in consumer behaviour. The author is amazed that mobile phons are in demamnd for spending online through mobile applications. The brands make a good label by adding apps and features. This allows the brands to ensure they increase awareness.

Sophie Frakes's curator insight, April 9, 2013 5:45 AM

This article highlights the affects that changes in consumer behaviour will have on the way that companies create their IMC strategies. The author is suprised that with more people using their smart phones to surf the web and shop online that mobile advertising accounted for less than 1% of worldwide ad spending in 2011. The article predicts that by 2015 mobile browsing will surpass desktop browsing with more than 788 million mobile only internet users. The change in consumer behaviour is too large for marketers to ignore and they need to adapt tothis in order to survive. The author suggests that not only do brands utilise mobile advertising but they add things such as apps and QR codes into their IMC mix allowing consumers to find information quickly and on the go. This idea would allow brands to ensure not only that they increase awareness but that they remain competative and are not excluded from the information search stage of the consumer buying process due to information being too hard to access for those who prefer to use a smart phone or tablet over a desktop computer.

Kelly Alexander's comment, April 9, 2013 6:04 AM
This article shows how crucial it is to keep up with not only the changes in technology but also changes in the consumers and they way they do things. If a company doesn't take into considers the changes and adapt to them they will be left behind and the outcome of their IMC strategy will not be a effective as it may have once been. It is important to keep up and maintain a competitive advantages over competitors as well as ensure your brand is always considered by the consumer when making a purchase decision.
Riley Grant's comment, May 8, 2013 6:30 PM
This article relates to the one Kelly posted about mobile marketing. Both articles highlight the trends which are pushing mobile to be the next most important marketing medium. I agree with Kelly that if companies want to remain competitive and be at the forefront of the digital age, they need to be include mobile in their communication mix. Not doing so would lead to loss in potential profits.
Rescooped by Ishika Nair from Establishing objectives and budgeting for the promotional program!

Flyer: A Great Low-Cost Method Of Advertising | Best Design Tutorials

Flyer: A Great Low-Cost Method Of Advertising | Best Design Tutorials | Markerting |

The cost of using flyers to advertise your business is very low, but this does not mean that inexpensive flyers will also look cheap. There are many companies on the internet offering design services at very reasonable prices, ...

Via Delzin Balsara
Ishika Nair's insight:

This is a very good article. This article is about how you can promote something in so many ways to attract customers. Creating webisites is low budget and effective. To promote a brand things needs to be done creatively it ewill capture customers and benefit your bussiness aswell.

Deveshnee Moodley's comment, April 9, 2013 5:28 AM
Budgets need to be considered in a business, this needs to be though through properly. If a marketer decides to use a celebrity as part of their IMC Campaign, they need to consider the cost of this. Promoting your business is really important, and a business needs to use effective communication channels that are reasonable for a company to maintain.
Prianka Patel's comment, April 9, 2013 5:51 AM
this is a very good article on the topic of promotion in a business. this article has definitely pointed out the ways in which flyers can help promote a product or service very effectively. but i do think that flyers is not the way to an excellent promoting strategy as many people tend to just throw away or ignore the flyers as people dont want to read them as it is probably not on the go for them or just not as interesting as for example a tv advert or a advert online or on a iphone which is digital media. although this article has done a very good job in explaining how promoting flyers can become effective such as using an effective design on it or distributing it through a newspaper or magazine which many consumers do these days. i still recommend other promoting strategies are more effective than flyers.
Fatana Faghiryar's comment, April 9, 2013 6:41 AM
I really liked this artilce as it simply explains about flyers being very effective method of getting your name known, especially to a local market.
They are cheap to produce and distribute and by having them creatively designed you stand a better chance of portraying your business as a professional concern that is worth rememberin.
benefits of using this type of advertising are Speed of Distribution, cost effective, Impact on their Intended Audience, Kept in sight and Distribution Channels.
Rescooped by Ishika Nair from Brands, brand management, brand architecture!

A strong brand, or a strong strategy, which is more important?

A strong brand, or a strong strategy, which is more important? | Markerting |
One of the members of the SME Strategy Facebook community asked the other day: "When you have a brand name with poor strategy or a strong strategy with out a brand name......... which will lead to success ?

Via Hannah Merceanu, Paula Hudson, Jesme Fa'auuga
Ishika Nair's insight:

This article is very intresting. It discusses about the main importance at strategy and brands. In a way it is trying to explain that a marketing strategy is shaped before showing a brand strategy.

Lou Mancer's comment, August 19, 2013 10:51 PM
This article is somewhat hard to discuss, as Nicola has said above. I agree with what Nicola has said and i also wouldn't personally say that one is more important than the other. You need a solid brand to build your business and to get this you need a strong branding strategy. The two concepts go hand in hand and i would not put one above the other.
Wenzi Liu's comment, August 21, 2013 5:29 AM
In my opinion, I believe that we need a successful strategy to build a strong brand. A strong brand and a strong strategy cannot be separated when operating a successful business.
Cen Xun's comment, August 22, 2013 3:44 AM
I it's really difficult to say with one is more important, the brand and the strategy should be working together and even, weakness strategy could ruined a good brand, and powerful strategy could be "overweight" of weakness brand, because the brand didn't have enough ability and skills to control the stategy
Rescooped by Ishika Nair from SCUP Links!

How Bad Leadership Spoils Good Planning | Planetizen

How Bad Leadership Spoils Good Planning | Planetizen | Markerting |
In many ways, a successful urban planner is first and foremost a leader, yet far too many professionals lack the ability to lead, and ignore the importance of cultivating good leadership skills.


Leonardo Vazquez, using data from a number of studies of urban planners, shares his concerns about the lack of leadership training among planners:


"Most planners have very little knowledge of or training in leadership and management. Two years ago, when I made a presentation about my leadership development program at the American Planning Association's National Conference, only about 5 out of a group of 70 planners in the room said they had received any training in leadership skills. Many planning schools either do not teach management and leadership skills, or undervalue it by making the topic just another elective. There's a sense, I think, that students will "just learn management skills on the job" (as one planning professor told me). You could say the same thing about statistics or economic analysis. (In fact, in some ways, it might be harder to learn leadership than to learn statistics or economics. You can predict how numbers will affect each other if you put them together.)


Many planners undervalue leadership because, I believe, they hold onto old, incorrect assumptions about the subject. The first is that you can't lead without formal authority. This is a huge error that causes people to disenfranchise themselves. Another is that leaders have to be charismatic. They don't. (And if you don't believe me, read the work of Warren Bennis, who is to the field of leadership what Jane Jacobs, Andres Duany, and Frederick Law Olmsted are to planning.)"

Via Terry Calhoun
Ishika Nair's insight:

This article is understandable. People need to understand by helping each other out you become successful because doing something helpful to others shows your great initiative. The article just highlights the vital of having a good planning in environement.

No comment yet.
Rescooped by Ishika Nair from Littlebytesnews Current Events!

Conservative columnist resigns after Kentucky paper refuses to run op-ed on publication’s liberal bias

Conservative columnist resigns after Kentucky paper refuses to run op-ed on publication’s liberal bias | Markerting |

The lone conservative columnist at the largest and most influential newspaper in Kentucky says he quit writing for the paper because editors are refusing to publish his opinion piece calling the publication out for its apparent liberal bias.

Columnist John David Dyche told The Daily Caller Monday that he’s written for the Louisville Courier-Journal for about a decade and his column had never been rejected until last week.

Dyche says he quit after Pam Platt, the paper’s editorial page editor, left him a voicemail on Feb. 11 making it clear they wouldn’t run his piece about the paper’s politics.


“Hi, John David, it’s Pam Platt at the Courier-Journal and I’m just calling to let you know that I’m not going to run your column tomorrow,” Platt said, according to a transcript provided to TheDC. “To me it goes sort of off of what your column is supposed to be.”

Added Platt: “My understanding is a conservative take on issues of the day and that’s not what this is. So, anyway, thanks a lot and I’ll talk to you soon.”

TheDC obtained a copy of the rejected column. In it, Dyche called on the editorial page to be more balanced.

“Journalistic jihads against Kentucky’s Republican U. S. Senators, Mitch McConnell and Rand Paul, and crusades for gun control and higher taxes, are in full force and frequently fill almost the entire editorial and op-ed pages,” he wrote. “Such one-sidedness neither works in the marketplace nor serves the public interest.”

Dyche also called on the paper’s reporters to disclose their political affiliations in the spirit of transparency.


“Like the rest of the press, The Courier-Journal claims to play an exalted role in public affairs,” Dyche wrote. “But while righteously demanding absolute openness and full disclosure from every other entity and person involved in government, the press does not apply the same standard to itself. Change that by disclosing the party registration and voting choices of all editors and reporters.”

Aside from it’s avowedly liberal editorial pages, Republicans often claim the paper is more hostile to conservatives like McConnell and Paul than liberals in the state in its news coverage.

An example of the paper’s anti-McConnell stance is its November editorial calling on their senior senator to resign as Senate minority leader because President Obama won re-election. ”If he refuses, his members should oust him and use the next four years to work their way out of the gridlock they created under Mr. McConnell’s tutelage,” the paper argued.

In his column, Dyche wrote that “Newspapers indignantly proclaim that their editorial and news departments do not coordinate…but the hand-in-glove relationship between such ideological soul mates is undeniable” at the Courier-Journal.

“Opening up the process might not prevent such slanted presentation of news in the service of liberal objectives, but it could deter and expose it,” he wrote.

After Platt rejected the column, Dyche sent an email letter to her and publisher Wesley Jackson offering his resignation. He argued his submitted column very much fit under the category of “a conservative take on the issues of the day.”

“One of those issues is liberal media bias,” he wrote in the email, which TheDC obtained.

Read more:

Via littlebytesnews
Ishika Nair's insight:

This article is very intresting. Found out about many ideas about the features of the proffession. It relates on how the media portrays things and trys to cover up of something that is not real.

littlebytesnews's curator insight, February 20, 2013 1:08 AM

Good for him, if only more journalists had his ethics and integrity...


This is what journalism is supposed to be...:

What is Journalism

The first among them is that the purpose of journalism is to provide people with the information they need to be free and self-governing.

To fulfill this task:

Journalism's first obligation is to the truth.

Its first loyalty is to citizens.

Its essence is a discipline of verification.

Its practitioners must maintain an independence from those they cover.

It must serve as an independent monitor of power.

It must provide a forum for public criticism and compromise.

It must strive to make the significant interesting and relevant.

It must keep the news comprehensive and proportional.

Its practitioners must be allowed to exercise their personal conscience.
Why these nine? Some readers will think items are missing here. Where is fairness? Where is balance? After synthesizing what we learned, it became clear that a number of familiar and even useful ideas -- including fairness and balance -- are too vague to rise to the level of essential elements of the profession. Others may say this list is nothing new. To the contrary, we discovered that many ideas about the elements of journalism are wrapped in myth and misconception. The notion that journalists should be protected by a wall between business and news is one myth. That independence requires journalists be neutral is another. The concept of objectivity has been so mangled it now is usually used to describe the very problem it was conceived to correct.

Tom Hauck's curator insight, February 21, 2013 7:19 PM

This is still more evidence of the blatant and open hostility public media takes against conservative viewpoints and ideology. Censorship is not new to mainstream media even though they will fight to deny such claims. Even in an OPINION piece...we see media actively subverting any opposing views or any attempt to expose that which is already well known...BIASED reporting....

littlebytesnews's comment, February 22, 2013 12:10 AM
This is why we need more watchdog bloggers and investigative journalists or journalists like this guy to become watchdog bloggers and investigative reporters to expose the biased media to share the truth...sadly the liberal media has a monopoly and many don't give enough credit to the investigative reporting of online conservative blogs and web sites like The Blaze, Breitbart, WND, etc. Hopefully it will change once more people realize the media is screwing them over and covering up the truth before it's too late to save our country!
Rescooped by Ishika Nair from Coffee Party Election Coverage!

Success Indicator: Characteristics For A Successful Life [Infographic]

Success Indicator: Characteristics For A Successful Life [Infographic] | Markerting |

Measuring success is hard. By consulting this success indicator, you will be able to tell if your personality & characteristics showcase success or failure.

Via Berend de Jonge, Christine Heine, David Hain, Ariana Amorim, Michael Charney
Ishika Nair's insight:

I think this article is relating with successfaul and non successful by showing the appearances. As shown on the article success is not only be achieved in bussiness or bbby becoming famous. The success indicator merely measures the success within your own lifestyle. This also means people measures success in many different ways and on many different levels when serring goals in life, its important that we indentify what success means to us personally, so that when we succedd we will know it.

Mark E. Deschaine, PhD's curator insight, August 6, 2015 7:54 AM

Great reminders!

Kathaperumal Parimanam's curator insight, August 7, 2015 11:07 AM

We need to add the characters and qualities for the success

Kathy Lynch's curator insight, August 8, 2015 1:05 AM

Thx @Berend de Jonge

Rescooped by Ishika Nair from IMC Engagement and consumers!

How Interactive Displays Are Helping Customers Buy Smarter - PSFK

How Interactive Displays Are Helping Customers Buy Smarter - PSFK | Markerting |

With the help of partner iQ by Intel, PSFK builds a hypothetical retail store that can better engage customers with the use of digital displays.


In the age of, physical stores have to compete more than ever to provide customers with a shopping experience that rivals the ease and convenience of online shopping.


The use of interactive digital displays are helping to provide customers with an immersive experience that engages multiple senses, something that’s impossible to replicate on the web.


But how and where in-store to best capture the hearts and minds of your shoppers? In this piece, created in partnership with iQ by Intel, PSFK takes a journey around a hypothetical store to point out where a retailer could use digital displays to augment the current experience.

Via Delzin Balsara
Ishika Nair's insight:


I believe that this article is very true. Newest technology has become a fast paced tool to develop brands that influence consumers with something new. The use of digital displays in stores capture customers attention in more creative ways that shows off the product. As stated in the article many retailers are creating interactive experiences that give customers extra incentive to come inside. The digital display attracts customers to have a look but in a different aspect. The way of showing digital technology for customers the company makes a good statement of it that helps them to grow bigger and better.

Gavin Lionheart's comment, April 6, 2013 8:41 PM
It's a possitive thing to see when two organisations work together to build a stronger business, in this case addidas and Intel. Giving consumers the first hand experience is good investment in any market in my opinion. By using clever technology to present well of your store is also a bonus, as it is eye catching.
Manea Murray's comment, April 7, 2013 5:30 AM
Interactive displays are the way forward for coaxing customers to buy smarter. The visuals attract consumers, draw them in and persuade them to purchase products. It also gives the consumer a variety of choices to make decisions about purchasing specific products. Based on IMC these marketing plans are strategic, innovative and interactive. This plan allows companies to be competitive with their products. For example, interactive walls and window displays. Overall the article indicates that interactive displays meet both brand and consumer goals along with increasing sales.
Georgia Hogarty's comment, April 9, 2013 6:08 AM
I agree with this article. Brands and companies that work together to come up with a creative way to market a product by using interactive technology, in this case Adidas and Intel. Giving a consumer a first hand experience is a good way in investment.