Topic 1 - Brand recognition. Topic 2 - social influence
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Nicholas Christakis: The Sociological Science Behind Social Networks and Social Influence

If You're So Free, Why Do You Follow Others? The Sociological Science Behind Social Networks and Social Influence. Nicholas Christakis, Professor of Medical ...
kayne bell's insight:

This was an interesting clip where he made some in depth thoughts that made me even think about how i think. The idea that we feel we are free and make our own decisions, however the environment around us changes and molds us to do certain things. Who we follow, who we admire and what behaviors we copy from others. This really was a good talk about social influence and how strong it really is. The deep down psychological impacts that modern society and influence has over our mind. I think if you give up a bit of time and watch this clip, it it quite interesting.  

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Creating a Social Media Influence; More than Attracting Fans

Creating a Social Media Influence; More than Attracting Fans | Topic 1 - Brand recognition. Topic 2 - social influence | Scoop.it
Some nicely put points about building social media influence http://t.co/Nc8k3q30hN via@socialbarrel

Via Ron Sela
kayne bell's insight:

This article is great read about the difference between popularity and influence. Yes you can have lots of followers on social media which make you popular, but this does not mean you influence others. To influence you must be engaging and involve your viewers so they feel connected and learn about what you are promoting/talking about. This was they are more influenced by what you say because they feel connected to it. 

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Ron Sela's curator insight, September 16, 2013 10:48 PM

Creating a Social Media Influence; More than Attracting Fans

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Full Speed Ahead: Brands Immediately Hop on Board Instagram's Hyperlapse - Re/code

Full Speed Ahead: Brands Immediately Hop on Board Instagram's Hyperlapse - Re/code | Topic 1 - Brand recognition. Topic 2 - social influence | Scoop.it
Re/code
Full Speed Ahead: Brands Immediately Hop on Board Instagram's Hyperlapse
Re/code
It didn't take marketers long to jump on Hyperlapse, Instagram's new app for making time-lapse videos.
kayne bell's insight:

Instagram has grown to be one of the top social media tools people use today. Because of its high amount of reach and viewers its no wounder companies are using it as a media vehicles. This article shows the impact brands had on the new release of videos on Instagram. The idea is to get the brand promoted as much as the company can to build bran recognition and recall when consumers here that brand name. Instagram is only one of these media  vehicles but it is becoming a huge brand vehicle. 

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The Power of Promotional Products for Brand Recognition

The Power of Promotional Products for Brand Recognition | Topic 1 - Brand recognition. Topic 2 - social influence | Scoop.it
The main use for promotional products is to increase brand recognition. However, marketing and advertising executives also report that they often use branded merchandise in product giveaways, combining it with a call to ...
kayne bell's insight:

Brand Recognition is effective when it comes to promotional products. This percentage of people recalling the brand did not surprise me. Nike gave me a Nike shirt after completing in 10 Nike runs with them weekly. I have had this shirt for over a year and now just achieved a second one. I recall Nike with in instant, the fact i received these shirts have made me like Nike more then i ever did. Recently leading me to buy new Nike shoes without even comparing them against other brands. I think promotional products are effective and strong ways to remind a consumer of a brand and make them feel connected to the brand. Worked for me

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Rescooped by kayne bell from Social Media and Healthcare
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Is social media the latest frontier in organ donation?

Is social media the latest frontier in organ donation? | Topic 1 - Brand recognition. Topic 2 - social influence | Scoop.it

Like most web-savvy Canadians, she has a website and a Facebook page promoting her cause. But Christine Kristen’s social media footprint is all about saving her life.

The 43-year-old mother of two has kidney disease and the wait list for a deceased donor is up to eight years. She’s taking her fate into her own hands to appeal to the rest of the world online.

Kristen is part of a growing trend of patients waiting for organs who are turning to social media in a novel way of finding a donor.

“These are the dark days of my life. I don’t think words can quite describe how wonderful and life-changing it would be if someone came forward and [donated a kidney] to somebody else,” Kristen told Global News.

“Nowadays it’s complete strangers who put their hands up to help other people. It completely blows my mind that some people are so unselfish and willing to do that,” she said.

Peggy Lane, a spokeswoman for B.C. Transplant, has seen it happen a handful of times.

“It’s not really overtly prevalent but it is starting to prove to be another way in which people can reach out,” Lane said.

“While it may not be someone in your immediate circle [who donates], it spreads like a ripple effect. It may be someone in your friend’s circle who may be impacted by your story and decides to come forward.”

B.C. Transplant is the provincial agency that oversees and funds transplant donation in three different transplant centres.

In the organization’s brochure doled out to those waiting for a transplant, officials even advise them to consider using the web to reach a larger audience.

 

“The reality is donating a kidney is not insignificant…it’s hard face-to-face to say, but you can tell your story that can reach a lot of people more so than the traditional methods,” Lane said.

Right now, the national living donor average is about 17 donors per one million people. British Columbia has the highest rates at 28 living donors per million.

READ MORE: Organ donation shortfalls in Ontario hospitals without transplant programs

Kristen, who is adopted, first learned she had the kidney disease in 1992 when her birth mother contacted her. But the illness only presented itself in 2011.

The mom often took to hiking, biking and martial arts, but she grew lethargic and she had trouble breathing.

Her dress size also kept creeping up. Multiple cysts were growing on her kidneys — her organs are now the size of footballs because of the cysts. Soon, she may go into renal failure.

“If you’ve ever been pregnant, it’s sort of like being pregnant a lot,” according to Dr. Jean Shapiro, a UBC professor and Kristen’s kidney specialist.

“Some people get into trouble more quickly with kidney failure than others, regardless of the size of cysts or whether the kidneys are very big. It’s variable,” Shapiro explained. Other organs, such as the liver and stomach, are affected as Kristen’s cysts grow.

Shapiro said that Kristen can’t go on dialysis until she hits about eight per cent kidney function. At that point, she could be on an eight-year wait list for a deceased donor.

About five per cent of all people requiring dialysis or kidney transplantation have polycystic kidney disease, according to Canada’s Kidney Foundation.

 


Via Plus91
kayne bell's insight:

I  think this is great to see the new error of people actually getting involved and taking action. Using these new channels and increasing the chance of finding these donors! Really interesting to see people break down those communication barriers and get involved themselves! 

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Rescooped by kayne bell from Metaglossia: The Translation World
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4 Tips to Writing Attention-Grabbing Social Media Posts | Search Influence

4 Tips to Writing Attention-Grabbing Social Media Posts | Search Influence | Topic 1 - Brand recognition. Topic 2 - social influence | Scoop.it
Interested in creating some great content for social media? Get some tips from the Search Influence blog!

Via Charles Tiayon
kayne bell's insight:

This article talks about ways of grabbing attention on social media posts. Now posts are only simple comments or pictures uploaded on social media platforms like Facebook for example. These posts can be seen by a lot of people and this can create a lot of social interaction. This articles describes the 4 ways to increase attention is by driving interaction, being eye appealing, linking to current events and to stir emotion connections. These can create a small social attention because people see and like the post or comment back if they feel they have something to say. This creates social influence because one person starting a good post can lead to more people liking and having their opinion about the issue leading to a viral post. 

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Charles Tiayon's curator insight, November 7, 2013 8:38 AM

Whew—it’s exhausting just thinking about it! And I guarantee there is more than what I listed! Most of it probably goes in one ear and out the other, so, as marketers, we only have a split second to catch the attention of someone who is already being bombarded by information. Here’s a list of 4 types of social media posts that are guaranteed to catch the eye of your clients’ audience.

 

- See more at: http://www.searchinfluence.com/2013/11/4-tips-to-writing-attention-grabbing-social-media-posts/#sthash.g1PSF1sL.dpuf

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Social Media Influencers or Ambassadors? How to Identify Them

Social Media Influencers or Ambassadors? How to Identify Them | Topic 1 - Brand recognition. Topic 2 - social influence | Scoop.it
To identify social media influencers and ambassadors, we must first analyze users among the 5 main types of influencers that exist in social media. (RT @blubitsrl: Influencer or ambassador? Identify them...

Via Ron Sela
kayne bell's insight:

Social influence is the ability to influence others through the channels of social media. So this brings up the question of how do people creat influence over others? this article looks at the difference between influencers and ambassadors. One havign the ability to influence people over certain things like trends for example. the other been an ambassador which is more like an opinion leader that people respect and follow to see what they say about a particular product. Both of these create strong social influences with consumers on social media. 

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Ron Sela's curator insight, September 19, 2013 12:19 AM

Social Media Influencers or Ambassadors? How to Identify Them

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Instagram

musenashville's photo on Instagram (Feelin funky in this fantastic fringe top paired here with some of our new designer brands; Dex riding… http://t.co/CrNcl8Xute)...
kayne bell's insight:

This is a perfect example of brand recognition. Using integrated marketing communication (IMC) to promote a brand through different marketing channels; using logos to recall consumer’s knowledge. These well-known brands are so common in today's world; consumers have large brand knowledge of each company and what they offer. This knowledge leads to brand recall even when just the logo is shown. The use of Instagram is the IMC plan to get these brands across social media for people to recall the brand and make the brand awareness increase. 

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Crowdsource Music & Audio for F&B Marketing to enhance brand recall

http://www.ExpressInMusic.com connects a crowdsourced base of musicians (and voiceover talents) to communicate a brand's message through an original personal...
kayne bell's insight:

We all know what brands look like, but do we know what they sound like? this clip shows how Audio can influence the consumer towards particular brands. It also creates strong brand recall for audio associated with the brand. This is a good study that i think most successful brands do use themselves. 

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