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Rescooped by mariocorallo from Social-Business-Marketing!

2012: The Year Of Social Business Strategy - @10000Words

2012: The Year Of Social Business Strategy - @10000Words | mariocorallo |
2012: The Year Of Social Business Strategy...

For a lot of business, 2011 was the year of “finding itself” in its attempt to bring itself online in the social media era.

Almost over night, thousands of social media-centric job openings began appearing on job boards. Some of them were more traditional-sounding roles, while others appeared to be completely new.

As you can see, social business isn’t designated to a single department within a company. Rather, it is far reaching and requires the involvement of people both in the C-Suite and on the ground.

2012 is the year when talk turns into action, and teams formed to develop plans and strategy, really get to work.

Via maxOz
maxOz's comment, February 29, 2012 3:07 AM
Fred my pleasure, cheers
Michelle Gilstrap's curator insight, April 18, 2013 3:50 PM

Social business Strategy, what is it do we know enough? It isn't going away and now is the time to learn.

Rescooped by mariocorallo from SocialMedia_me!

3 Obscure Skills You Need to Succeed in Social Media

3 Obscure Skills You Need to Succeed in Social Media | mariocorallo |

Social networks go in and out of style. Pinterest is all the rage this year. While Facebook stock is at an all-time low. And there's a new "must-use" tool that pops up every other week.


Fortunately, none of that really matters.

Because marketing's not about the tools or technology.

In fact, you don't even have to stay up with the news or "what's hot right now".
There are underlying principles you can use -- on any social network -- to get more fans, increase engagement and ultimately drive sales.
In fact, you can fit a lot of these principles into a single status update. See if you can spot them.

Via Ivo Nový, Alessandro Rea
Martin (Marty) Smith's comment, October 11, 2012 4:44 PM
Thanks For the Scoop on Ivo great find Jeff. Marty