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Rescooped by Czyz Maria from Social Neuroscience Advances
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How Practicing Makes Your Brain Better

How Practicing Makes Your Brain Better | mariaczyz | Scoop.it
A lot of contemporary neuroscience has focused on the importance of practice when it comes to honing your talents. In general, we all understand that practice improves our ability to play the viola, hit a golf ball, prepare tasty meals, etc.

Via Jocelyn Stoller
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David Hain's curator insight, August 18, 2014 4:48 AM

"The more I practise, the luckier I get!" ~ Gary Player

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Psychology for Marketers: 9 Revealing Principles of Human Behavior

Psychology for Marketers: 9 Revealing Principles of Human Behavior | mariaczyz | Scoop.it
Brush up on these 9 psychology principles to help improve the effectiveness of your marketing.


Digest...

 

1)      Reciprocity: Give away something -- for free -- to help build community or customer loyalty.

2)      Commitments: Though you should never stop trying to delight your customers (per principle #1), it’s important to keep in mind that the longer the commitment they make to you, the harder it could be for them to churn.

3)      Authority: Amp up your authority in your content by prominently featuring authors’ information alongside their blog posts, ebooks, whitepapers, or videos.

4)      Social Proof: One easy way to make the most of social proof is on your blog -- if you're not already, use social sharing and follow buttons that display the number of followers your accounts have or the number of shares a piece of content has.

5)      Liking: You just want people to feel positively affiliated with your brand. So however you make that happen, it's worth a try.

6)      Scarcity 

7)      Recency Illusion: This is important to keep in mind when you’re designing marketing campaigns -- you should be aiming to develop robust, integrated campaigns, not just a one-and-done piece of content.

8)      Verbatim Effect: you should try to pack as much relevant and descriptive information into your headline as you can.

9)      Clustering: Do the legwork for your audience: group similar topics in your writing together -- either under numbered bullet points or with different header sizes.


Via CYDigital
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CYDigital's curator insight, July 12, 2013 3:40 PM

When reading this, you can see how many of these principles are basics to any direct marketing effort.


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Paraic Walsh's curator insight, August 8, 2013 3:15 PM

Good Principles

Milly Moreno's curator insight, August 10, 2014 9:10 PM

Psychology is also used in marketing??