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Rescooped by Melissa Duder from Digital Hotpot
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Content Marketing in 1 Easy Image

Content Marketing in 1 Easy Image | Marcoms2014 | Scoop.it
Why content marketing? Content marketing is the new SEO — for the most part. That means, getting found online, even getting your ads to show up on the first page, relies heavily on content marketin…

Via Jason Lusk
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Rescooped by Melissa Duder from Digital-News on Scoop.it today
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Integrated Marketing: How Well Do You Mix & Match? - Business 2 Community

Integrated Marketing: How Well Do You Mix & Match? - Business 2 Community | Marcoms2014 | Scoop.it
For any business, having an integrated marketing plan really is the best way to optimize...

Via Thomas Faltin
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Joe Wei's curator insight, March 23, 2014 1:17 AM

It is easy to missing out opportunities to reach our target audiences, the integrated marketing plan is the best way to optimize communications efforts, the central idea is to meet the needs of customers value-oriented through communication with the customers

 

Simply relying on the traditional advertising outlets will not effectively reach our consumers, the best approach is to examine all the marketing tools at hand, and take into all the ways they might help to reach consumers. Social media has become a powerful platform for marketing campaigns or promotions and also it helps companies to reach their consumers.

 

I have agreed with the authors that the effectiveness is not always a matter of budget, but rather of good planning and the ability to utilize a wide range of integrated marketing services that work synergistically together.

Rescooped by Melissa Duder from Digital Marketing
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Three Deadly Reasons Most Websites Fail

Three Deadly Reasons Most Websites Fail | Marcoms2014 | Scoop.it
Web Sites - Although websites were introduced over 20 years ago, the vast majority still function on old-school paradigms. Here's where most websites are getting it wrong—and how you can get it right ...

Via Maurice Parisien
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Maurice Parisien's curator insight, August 26, 2013 12:47 PM

I thought that our readers would appreciate would appreciate the insights provided by Mike Volpe from Hubspot.  Let us know your thoughts.

Rescooped by Melissa Duder from IntegratedMarketingCommunications
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“Brandalism”: An Anti-Advertising Movement Led By Street Artists

“Brandalism”: An Anti-Advertising Movement Led By Street Artists | Marcoms2014 | Scoop.it

An international community of artists has converged upon the U.K. under the banner of a project called “Brandalism.” The effort spanned five days and the cities of London, Manchester, Leeds, Birmingham and Bristol, and by the time the crew was finished over 33 billboards had been subverted, in what the group calls the largest ever subvertising project in U.K. history.


Via Mayda Bakri, NeilKelley
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Shani McGee's curator insight, March 26, 2014 3:59 PM

I find this article quite interesting, as I have never heard of this happening before. Brandalism?! Are these people seen as our 'enemies'. As a student studying Marketing I find it very offensive in a way that these individuals are ruining the hard work of others. Really is a dog eat dog world out there huh!

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Vodafone Acquires Spanish Cable Operator Ono for $10.3 Billion - Hollywood Reporter

Vodafone Acquires Spanish Cable Operator Ono for $10.3 Billion - Hollywood Reporter | Marcoms2014 | Scoop.it
Telegraph.co.uk Vodafone Acquires Spanish Cable Operator Ono for $10.3 Billion Hollywood Reporter The move highlights Vodafone's plan to accelerate growth in unified communications products and services by leveraging its distribution and marketing...
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Social Media Is The Biggest Gear In The Demand Generation Engine

Social Media Is The Biggest Gear In The Demand Generation Engine | Marcoms2014 | Scoop.it
Social media is the most important gear in the sales and demand generation engine. Simply put, it’s the science of social media and lead generation physics. The bigger the gear size the harder the …

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Jason Lusk's curator insight, April 21, 2014 10:04 PM

A nice general synopsis of how social media influences lead generation. This will be of particular interest to B2B and consumer durable marketers.

Rescooped by Melissa Duder from Content Marketing for SME Business Retailers
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Integrated Marketing: 6 Quick Tips for Getting Started

Integrated Marketing: 6 Quick Tips for Getting Started | Marcoms2014 | Scoop.it
Integrated marketing is one of the most important – and effective – ways for marketers to reach their target audience. A successful integrated marketing strategy uses a consistent identit…

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Abd Torah's curator insight, April 11, 2014 7:08 PM

Integrated Marketing: 6 Quick Tips for Getting Started

Rescooped by Melissa Duder from Integrated Marketing Communications (IMC)
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Build Your Brand with Hashtags - Business 2 Community

Build Your Brand with Hashtags - Business 2 Community | Marcoms2014 | Scoop.it

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Alysia Cole's curator insight, May 19, 2014 10:51 PM

This is an interesting article that provides 3 easy steps to building brands on social media with the use of hashtags.

As more people are joining social media platforms such as Facebook and Twitter these are great ways for marketers to reach out to their target markets.

The use of hashtags allow people to easily follow and join conversations around specific topics. Hashtags also allow businesses to watch other competing brands and other industry leaders on social media. 

William Creedy's curator insight, October 1, 2014 8:03 AM

Interesting that something as simple as a 'hashtag' can create brand awareness, or a brand image, not only companies utilize it but also organisations using social media.

Tyla McKenzie's curator insight, October 1, 2014 10:06 PM

Social media platforms such as twitter and instagram allow the use of hashtags. Hashtags are an easy way to use a single word to promote businesses and brands. For example, Remix Magazine recently through a party to celebrate their spring issue. As Spark was one of their main sponsors they created the hashtag '#RemixedBySpark' - not only a play on words, both Remix and Spark encourage party goers to use this hashtag on every picture they took. The hashtag connects all the pictures and when consumers use it they are promoting the brand through there own social media platforms. For someone with a lot of followers this is hugely influencing. Spark and Remix can also then go through the images, 'Like' and comment on them and interact with their consumers.

Rescooped by Melissa Duder from Integrated Marketing Communications
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One simple diagram for getting your brand's social content right

One simple diagram for getting your brand's social content right | Marcoms2014 | Scoop.it
Because not enough of me is online already

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Dom Jennings's curator insight, March 17, 2014 7:28 PM

Basically, this article strips back social media marketing to it's basics. According to the author, Cate Owen, the key to a successful social media account is finding the balance between three components: Appeal to Fans; Engaging Content and Relevance to Your Brand. 


According to Cate Owen, finding the balance between these three components is the key to building long lasting customer relationships through social media and boosting your brand profile and value.

 

I like the idea behind this article. It obviously doesn't take many variables into account being such a simplified look at social media marketing, but it does provide a good grounding for someone who is looking at promoting their brand and utilising the key aspects of IMC.