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Is Your Marketing Strategy Working? How to Effectively Measure Your Progress

Is Your Marketing Strategy Working? How to Effectively Measure Your Progress | Milestone 1 | Scoop.it
Image source: la.eater.com Whether you are a large chain of restaurants or a mom and pop neighborhood eatery, your marketing strategy is vital to t
emmaxingye's insight:

Marketing strategy (Marketing Strategy) is refers to the enterprise in the modern marketing concept plan to achieve the goals of the overall design and planning in order to get a certain period of the marketing development. Marketing strategy is an integral part of the process of enterprise management and operation. In order to realize the marketing strategic marketing planning we must pay attention to in the implementation of the problem:(1) the development trend of the recognition environment.(2) identify opportunities.(3) to make full use of existing resources. (4) to avoid competition with brand with high reputation. (5)to strengthen the status of enterprise products in the market in order to  increase the competitiveness of commodities.This paper discusses how it is important to follow the simple steps such as  you can go back and review the decisions they make and a more effective marketing strategy or decision is needed to change the situation for example  a better way to manage financial budget.

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allAfrica.com: Kenya: Marketing Medicine - Consumer Insights

allAfrica.com: Kenya: Marketing Medicine - Consumer Insights | Milestone 1 | Scoop.it
allAfrica: African news and information for a global audience
emmaxingye's insight:

we will find many seemingly reasonable consumer demand in consumer insights for example many marketers make mistake consumer demand.Consumers will make a variety of requirements and some of it can easily be seen as demand.  Consumer insight have some roles for example it can help enterprises to find brand positing and it can provide a more accurate plan for product development and improvement. At last, it can make brand communication and promotion activities more scientific and efficient indeed. But actually customer satisfaction does not necessarily lead to consumers purchase.Consumers receive only limited information and they like simple information.

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Branding Strategy Insider | Brand Architecture Strategy

Branding Strategy Insider | Brand Architecture Strategy | Milestone 1 | Scoop.it
emmaxingye's insight:

As everyone knows, brand is a kind of evaluation and a kind of trust of an enterprise and its products, after sale service and it's culture and cognition.The brand is to give the owners a premium and producing a value-added intangible assets. Brand simply refers to the consumer perception of a product and product series. The main work content of brand architecture is to achieve and establish a clear and distinctive strategic goal of brand association. For example, making the brand recognition system with the brand core value and make it as the center and then integrate all enterprise value by using brand recognition system, and choosing effective brand strategy in order to promote the brand asset value and maximize the rational use of brand assets. This article is very help me to understand this week topic.

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What Is Brand Equity and Why is it Valuable? | Aaker on Brands | Prophet

What Is Brand Equity and Why is it Valuable? | Aaker on Brands | Prophet | Milestone 1 | Scoop.it
What Is #Brand Equity and Why is it Valuable? http://t.co/WLkU0NtmEk #Retail

Via Paul Cronin
emmaxingye's insight:

Brand equity is the knowledge that consumer know about brand. Brand equity will affect consumer behavior including the purchase behavior and response to the marketing activities.
First of all, the brand is the intangible assets. The brand assets is a brand name as the core.
Secondly, brand equity will affect consumer behavior include the purchase behavior and then response to the marketing activities. Finally, the brand assets are attached to the consumer rather than depend on the product.
In my understanding the brand assets varies because of the market and the brand assets also have negative equity.
Thirdly, brand naming is the premise of formation of brand asset and  marketing and communication activities are the guarantee of forming brand assets. In the various marketing activities, advertising is one of the most important activities and promotional activities to occupy the vast majority of enterprise marketing budget. The use of advertising is to enhance consumer brand awareness which is one of the main investment in the company. In addition to advertising, other marketing activities such as product display also helps to increase brand awareness.
Finlay, the consumer products experience is the important key to form brand assets and can be reflected by these two aspects. First, the product experience is enhanced or modified based on marketing communication established association. Second, product experience leads to the formation of some association.

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Emily Liu's curator insight, March 16, 2014 6:49 PM

The author view Brand Equity from a perspective of value, connecting the value of products, firms and also customers with Brand Equity together. I think this is a smart way to explain how valuable Brand Equity is.

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6 Emotions That Make Customers Buy

6 Emotions That Make Customers Buy | Milestone 1 | Scoop.it
Customers make decisions at the gut level. Here's how to use the customer's emotions to your advantage.
emmaxingye's insight:

Most sales people use customer emotion yo sale more  products. The article says that every successful marketing is to create or add one or more  emotional state and I totally agree with it.  These six emotions truly related emotion to consumer buying decision.  I think the most important thing for us is to understand consumer beliefs because beliefs is the key factor which attach and affect consumer decided to buy products or not.The most important thing is how to do you sales  to your customers. Sometimes,maybe the customer really do not care about the quality of your products.

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