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Women Dominate Social Media [INFOGRAPHIC] - AllTwitter

Women Dominate Social Media [INFOGRAPHIC] - AllTwitter | Marcoms | Scoop.it
Women Dominate Social Media [INFOGRAPHIC]

Via Lily-rose
Chris Grierson's insight:

Women < Men or Men < Women in the social media world.

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Lily-rose's curator insight, April 15, 2014 7:55 PM

I found this piece of knowledge interesting and thought provoking, to look at social media from this perspective creates implications and opportunities. Should social media as a channel in an IMC program be  targeted more towards women? as women are more likely to interact. Behind these billion dollar social media websites are women! (pinterest, instagram, tumblr). Will it become a girl territory soon? should social media no longer be a key channel when targeting men? Overall helpful insight for marketers when developing an IMC campaign 

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How Touchscreens Can Improve Product Evaluations

How Touchscreens Can Improve Product Evaluations | Marcoms | Scoop.it
Research from Boston College professor S. Adam Brasel shows that products are valued more highly by shoppers when those products are chosen via a touchscreen than when selected using a touchpad or mouse.
Chris Grierson's insight:

Possible positive relationship trends identified between consumers spending habits and using technologically advanced touch screen interfaces. Does the device you use really influence how much you'd be willing to spend on a good?  

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Small Business Technology - Yahoo! New Zealand Finance

Small Business Technology - Yahoo! New Zealand Finance | Marcoms | Scoop.it
Business Technology
Chris Grierson's insight:

mm yes

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Success: Corporate videos keeping it real - Business - NZ Herald News

Success: Corporate videos keeping it real - Business - NZ Herald News | Marcoms | Scoop.it
Kim Goodhart and Reuben Pillsbury are tearing up the script in favour of a more ad lib approach to corporate videos. - New Zealand Herald
Chris Grierson's insight:

Cool initiative shown by these entrepreneurs in exploiting a recent marcoms trend of using 'real' everyday people to express product offerings and company culture through video advertising. 

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Small Business Technology - Yahoo! New Zealand Finance

Small Business Technology - Yahoo! New Zealand Finance | Marcoms | Scoop.it
Business Technology
Chris Grierson's insight:

Apparently more time on smart phones for employees improves productivity! Not sure about their research methods to come up with that idea, interesting read none the less. 

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