Marcoms 2014 IMC
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Rescooped by Daniel Chuah from Content curation trends
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The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.

 

This presentation explains why and outlines content curation best practices for SEO.


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Patricia Alvarez's curator insight, January 16, 2015 12:36 AM

You have explained Content Curation well. Thank you. :)

Lori Wilk's curator insight, February 13, 2015 12:37 PM

If you understand the power of #content #curation you will do more of it. The statistics show how Curating Content can play a big part in Search Engine Optimization. The right level of participation brings more exposure.com 

Gust MEES's curator insight, February 19, 2015 1:17 AM

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.


This presentation explains why and outlines content curation best practices for SEO.


A MUST READ for any person who uses curation!


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=SEO




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3 Rules for Building Social Equity for Your Personal Brand

3 Rules for Building Social Equity for Your Personal Brand | Marcoms 2014 IMC | Scoop.it

Building equity for your personal brand (online and otherwise) takes strategy, patience and focus. The online platform is highly public and transparent, and is awake 24/7 to watch your moves.

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Another great insight on building social equity for your personal brand.

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24 People Who Applied for the World's Toughest Job Were In for Quite a Surprise

24 People Who Applied for the World's Toughest Job Were In for Quite a Surprise | Marcoms 2014 IMC | Scoop.it
Here's a pretty cool project from Mullen for a client we won't immediately reveal, lest we spoil the surprise. (Scroll down to the bottom of credits, or watch the video to find out.) The Boston agency posted this job listing online for a "director of operations" position at a company called Rehtom Inc.
Daniel Chuah's insight:

One of the greatest ideas I've seen being put into the right medium of channel. The ending of this video was just spectacular and I couldn't help myself but to watch it twice. Definitely thinking of my mom right now and yeah..would love to get her a card for Mother's Day

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Meat Pack Hunt | Monteiths

Hunting season begins 01.03.2014. Register now and get a 24 hour head start hundreds of Monteith's meat packs.
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A very interesting way of engaging with consumers.

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The Greatest Commercial For Water You’ll Ever See…Well Done Evian

The Greatest Commercial For Water You’ll Ever See…Well Done Evian | Marcoms 2014 IMC | Scoop.it
Daniel Chuah's insight:

One of the greatest ads I've ever seen. This ad definitely portrays the brand's slogan "Live Young". By showing us a beautiful idea of how people are placed back in time, consumers tend to imagine and re-think what they were like when they were a kid or a baby. Noticing and reminiscing all the fun careless days of themselves as a child. It just makes you want to drink "Evian". 

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Google Maps: Pokémon Challenge - YouTube

Google Maps: Pokémon Challenge - YouTube | Marcoms 2014 IMC | Scoop.it

hDozens of wild Pokémon have taken up residence on streets, amidst forests and atop mountains throughout Google Maps. To catch 'em all, grab your Poké Ball an...

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What a great and exciting way to promote Google Maps making it more user friendly showing the consumers the reliability of Google Maps.

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So what is 'Integrated Advertising'? - YouTube

Trying to make sense of that ambiguous term called -Integrated Advertising. Shaked & Baked by: Baumann Ber Rivnay/ Saatchi& Saatchi Advertising, Tel-Aviv. Co...
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Really creative in explaining to us what Integrated Advertising is all about. 

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Top 10 Key Mobile Facts For Market Research | GreenBook

Top 10 Key Mobile Facts For Market Research | GreenBook | Marcoms 2014 IMC | Scoop.it
Edward Appleton pulls together 10 key statistics aiming to give a snapshot on mobile usage across the globe that are of relevance to market researchers.
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Good insights of companies wanting to market their product on mobile apps.

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5 Social Media Trends for 2014, New Research

5 Social Media Trends for 2014, New Research | Marcoms 2014 IMC | Scoop.it
Social media research reveals which social media trends are important, including social listening, social advertising, integrated marketing and more.
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Important takeaways on how marketers and strategic planners work their way through into their consumer's heads.

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WHAT POSH SPICE CAN TEACH US ABOUT MARKETING | davetrott | Campaign Blogs

WHAT POSH SPICE CAN TEACH US ABOUT MARKETING | davetrott | Campaign Blogs | Marcoms 2014 IMC | Scoop.it
Jeremy Bullmore was the first to point out how well Victoria Adams understood brands. As a little girl she said to her mum “I want to be as famous as Persil A
Daniel Chuah's insight:

Daniel Chuah's Insight : From this article we can all learn that branding is more powerful than anything else in the world and it doesn't become famous with plain luck. It requires a step-by-step planning. The Beckham brand became a well known and powerful brand for the world because Victoria and David Beckham had the "branding mentality" in them and they would not do anything to try and "hurt" the Beckham brand. They would choose carefully the types of brands they wish to model for or events to go to. At least that's how I think it is.

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How has Integrated Marketing Communications (IMC) contributed towards the evolution of Brand communications?

How has Integrated Marketing Communications (IMC) contributed towards the evolution of Brand communications? | Marcoms 2014 IMC | Scoop.it
Introduction Over the couple of previous decades, research on IMC (Integrated Marketing Communication) has generated immense discussion leading to interesting contribution to the evolution of IMC a...

Via Angelina Singh
Daniel Chuah's insight:

IMC needs to have a strategic plan with a strategic purpose to fully capitalise what it is intend for. A good read on how IMC contributes towards the evolution of Brand communications.

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Kristoffer Erdal Klemetsdal's curator insight, May 10, 2014 10:14 PM

Imc is not just considered a marketing concept but also as a whole strategic business process. 

Its importante to have strategical focused Imc process that can drive the business to develop not only powerful but also attractive brand and brand equity as factors for the success of the organizations

MinhThanh_Ha's curator insight, September 29, 2014 8:44 AM

Integrated Marketing Communication is seen as the key of the success of brands. Based on that, brand can build strong relationships with its targeted consumers and attract/create new potential consumers.

IMC also helps marketers to notify, convince and remind consumers directly or indirectly of the brand's image and message. IMC brings a lot of benefits to most business. Integrated marketing communication can drive business to develop powerful and attractive brand and brand equity as dominant factor for the success of organisations.

It builds brand equity by establishing the brand in memory by applying some marketing communications: advertising, public relation, personal selling, etc.

Rachel Chen's curator insight, October 2, 2014 11:29 PM

The success of the brand relies on the foundation created through their brand management programme. Brand management programmes should be match up with the fast pace of technology and must be well aware of introducing their brand to the right consumers at the right time and right place. Brand management programmes should be match up with the fast pace of technology and must be well aware of introducing their brand to the right consumers at the right time and right place. Build strong relationships with its targeted consumers and attract/create new potential consumers. IMC also helps marketers to notify, convince and remind consumers directly or indirectly of the brand's image and message. IMC brings a lot of benefits to most business.

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21 Killer Ways to Increase Your Influence Online

21 Killer Ways to Increase Your Influence Online | Marcoms 2014 IMC | Scoop.it

Tweet I could write the most epic intro ever, but let’s leave the content by itself. It doesn’t need introduction. Here are my 21 killer ways to increase online influence: 1 – Be on a mission I should add: Be (RT @flipbooks: 21 Killer Ways to Spread Your Influence Online http://bit.ly/az04zf (rt @MarsDorian @ateegarden @panah) #Branding)


Via Oddgeir Lium
Daniel Chuah's insight:

In today's modern world, people could do almost anything with the help of the internet. I personally feel that everyone could sell themselves or make a brand out of themselves by just selling your way through online. The internet is the fastest and cheapest way to send a message across tons of people and sometimes even influential people. So why not spread your name or brands online? High involvement personal selling for a brand or for yourself could very well make you be famous and rich. Look at what the YouTubers are doing. All they had was a camera and their desire to appear online for the world to notice them. 

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Dermablend's Inspirational New Ad Lets Women Reveal Their True Selves

Dermablend's Inspirational New Ad Lets Women Reveal Their True Selves | Marcoms 2014 IMC | Scoop.it
Dermablend recently released the latest ad for its corrective cosmetics, and in one fell swoop, it did something that's proved impossible for most other makeup brands: It produced an ad that is
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Rescooped by Daniel Chuah from Integrated Marketing Communications | IMC
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SEO is Dead: Long Live OC/DC - Copyblogger

SEO is Dead: Long Live OC/DC - Copyblogger | Marcoms 2014 IMC | Scoop.it
SEO is officially dead –- the term, not the practice. But what should take its place?

Via IMCyclopedia.com
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Nike Risk Everything

Nike Risk Everything | Marcoms 2014 IMC | Scoop.it
Risk Everything with Nike this summer. Stay connected to the game with the Nike Football app and then risk it all in the Winner Stays football tournament.
Daniel Chuah's insight:

Great job done again by Nike. Love the way on how they use different marketing communications tools to deliver this campaign.

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The Coca-Cola Friendship Machine Alternative Advertising Example - YouTube

------------------------------------------------------------------ See more creative guerrilla marketing examples on our blog! http://www.creativeguerrillama...
Daniel Chuah's insight:

Brilliant guerrilla marketing strategy by Coca-Cola. It makes consumers work as a team in a fun way getting 2 bottles of coke for the price of 1 which boils back down to their company's tagline of "Open Happiness". 

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Hewlett-Packard Unveils SAP Solutions

Hewlett-Packard Unveils SAP Solutions | Marcoms 2014 IMC | Scoop.it
Hewlett-Packard Co. is now out with a new HP ConvergedSystem as a service for the SAP HANA Cloud Platform, a SAP solution.
Daniel Chuah's insight:

Brilliant way in making full use of the technologies out there today..

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The Face of the B2B Brand: 5 Reasons Employees Are Important to Brand Research | Branding Business with RiechesBaird

The Face of the B2B Brand: 5 Reasons Employees Are Important to Brand Research | Branding Business with RiechesBaird | Marcoms 2014 IMC | Scoop.it
Employees play a crucial role in the brand-building process. They are not only the face of the brand they represent, but its eyes and ears as well. Here are 5 reasons to keep employees involved in the brand research process.
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More important takeaways and views on the importance of brand research

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News: Spain's Leading Advertising Agents Agree on Risk-Taking to Maintain Talent

News: Spain's Leading Advertising Agents Agree on Risk-Taking to Maintain Talent | Marcoms 2014 IMC | Scoop.it
Daniel Chuah's insight:

Looks like an interesting book to get upon..

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Dumb Ways to Die – Think Insights – Google

Dumb Ways to Die – Think Insights – Google | Marcoms 2014 IMC | Scoop.it
We got young people into rail safety by turning our message into a global viral phenomenon.
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Daniel Chuah's Insight : This advertisement caught my attention since the very first day I watched the ad. It's simplicity and catchy tunes definitely grasp my attention and even made me sing to my colleagues and friends for a couple of days. Love the idea behind this ad of how one can go in another way (the fun way) to tell and advise consumers on the dangers when using Metro Trains. I think this is a extraordinary example of how brands can go away in advertising in a fun and cool way. It just makes people want to talk about it and even sing about it!

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