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Changes at LinkedIn Create New Marketing Opportunities

Changes at LinkedIn Create New Marketing Opportunities | marcoms | Scoop.it
LinkedIn is going through a massive transformation as it becomes a B2B content publishing platform.
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eMarketer has reviewed the new marketing opportunities through the facelift LinkedIn - but reports mixed results...

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StephIsemonger's curator insight, April 24, 2014 2:34 AM

This article shows how LinkedIn is changing from a business oriented social network to more of a business to business content marketing platform. News feed and PowerPoint style ads are now able to be used by different companies in order to advertise via LinkedIn. This has a huge impact on the ad revenues of the company, with revenues dramatically increasing following the changes. The new content offerings have also seen LinkedIn pass Twitter to become the largest social networking site in the world. It is said that over 80% of small to medium businesses now use the site in their marketing programme. These companies are also now able to target their ads to specific audiences, meaning that they are now able to contact audiences that are seen to be more difficult to contact. This shows how social media platforms are changing in order to take advantage of increasing demand for marketing opportunities on these sites.

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Trademark turmoil as Amazon doesn’t get its own way

Trademark turmoil as Amazon doesn’t get its own way | marcoms | Scoop.it
As explained in a previous Tech Law post the expansion of the addressing system that the Internet relies on is undergoing a major...
Steve Lodge's insight:

As China and Russia get close to launching special new TLDs, Amazon looks like it's failed to get .amazon approved. Is this a sensible step to protect geographic names - what do you think?

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Gmail: Email from Google

Gmail: Email from Google | marcoms | Scoop.it
10+ GB of storage, less spam, and mobile access. Gmail is email that's intuitive, efficient, and useful. And maybe even fun.
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UK ad spend on mobile tops £1bn - but is this the realm for the big players only?

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Battle of the Sites: Facebook vs Google+

Battle of the Sites: Facebook vs Google+ | marcoms | Scoop.it
Following recent redesigns of Facebook and Google+, it’s Qubit’s eighth Battle of the Sites and the heat is on! Facebook, whose monthly...
Steve Lodge's insight:

Google+ integrtaion into everything Google will make a difference to the success of its social media platform. But in our opinion it's clunky and laden with the usual unintuitive elements that Google loves. Do you agree?

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Supermarket forced to withdraw bags of monkey nuts as packaging fails to warn that they may contain nuts

Supermarket forced to withdraw bags of monkey nuts as packaging fails to warn that they may contain nuts | marcoms | Scoop.it
Supermarket chain, Booths has been forced to withdraw bags of Whole Hearted Roasted Monkey Nuts from its shelves, as the packaging did...
Steve Lodge's insight:

There's an element of nonsense when nuts are withdrawn from the shelves for not having a nut warning....

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The biggest mistakes agency bosses can make - and why hubris still rears its ugly head

The biggest mistakes agency bosses can make - and why hubris still rears its ugly head | marcoms | Scoop.it
Thanks to hit TV series Mad Men the world at large is aware of the worst excesses of the advertising industry in the 1950s and 1960s. And...
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Interesting comments on agencies. We don't agree with them all - do you?

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Ikea Live - 10 tips for an effective content strategy

Ikea Live - 10 tips for an effective content strategy | marcoms | Scoop.it
I'm sure many of us took the obligatory stroll around Ikea this Easter weekend, and it was while searching for the store’s opening hours...
Steve Lodge's insight:

Ikea have given us some useful tips for creating good content-enabled websites. I think these tips apply to ALL consumer websites - and some business sites.

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Graphic design trends | Oxygen assesses design for 2013

Graphic design trends | Oxygen assesses design for 2013 | marcoms | Scoop.it
What are the graphic design trends for 2013? Designer Emma Fowle in Oxygen's Devon office looks at the graphic design that matters
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We're not saying you should co-ordinate your fashions with Pantone's colours of 2013, but this is a great insight into the latest graphic design trends.

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Don’t over-complicate social media and social ROI, advises Dr Martens consumer marketing manager

Don’t over-complicate social media and social ROI, advises Dr Martens consumer marketing manager | marcoms | Scoop.it
There is too much confusion when it comes to establishing the right ROI for social media. At least that’s the opinion of Dr Martens’...
Steve Lodge's insight:

ROI has always been the holy grail of social media. Let's make it simples.

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How did Evernote handle its hacking crisis?

How did Evernote handle its hacking crisis? | marcoms | Scoop.it
Leadership in this digital age comes with plenty of new challenges. Business decisions that in the past would have been easy to predict...
Steve Lodge's insight:

With a spate of hacks affecting big websites, it could also happen to your web marketing clients - but how should they handle it?

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Web Marketing: Devon Firm Helps Clients Develop an Effective Strategy

Web Marketing: Devon Firm Helps Clients Develop an Effective Strategy | marcoms | Scoop.it
Web Marketing: Devon Firm Helps Clients Develop an Effective Strategy | Marketing Devon
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A story from our blog.

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UK to ban cigarette branding

UK to ban cigarette branding | marcoms | Scoop.it
The UK government has announced that it is to legislate for plain cigarette packaging later this year, a move which would mandate all...
Steve Lodge's insight:

Legislating marketing communications is nothing new, but cigarette package branding is now imminent.

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Is EE's rebrand doomed to fail? Why its Kevin Bacon ads leave me feeling misled

Is EE's rebrand doomed to fail? Why its Kevin Bacon ads leave me feeling misled | marcoms | Scoop.it
For the first in a regular column, Lewis Blackwell emerges from the cinema confused by a brand makeover. Instead of embracing the...
Steve Lodge's insight:

While Oxygen has a vested interest in this story (it's a client thing, but I must stress we didn't get involved in this campaign), we don't agree with the opinon. But it does make good reading.

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Google Launches New Gmail Tabs - The Fallout Report - SiteProNews

Google Launches New Gmail Tabs - The Fallout Report - SiteProNews | marcoms | Scoop.it
A couple of months ago, Gmail launched a brand new tabbing system for inboxes, sending users and marketers into a veritable frenzy. The new tabs aim to org
Steve Lodge's insight:

Good tabs - controlling your inbox - were feared by marketers but is there anything to fear?

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Oxygen explains how to use Vine from Twitter to market your business

Oxygen explains how to use Vine from Twitter to market your business | marcoms | Scoop.it
Vine from Twitter is a great marketing tool for your business. Oxygen explains how to use Vine to connect with prospective customers.
Steve Lodge's insight:

Is Vine a great opportunity for all businesses to enhance their social marketing? We think so.

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Apple’s iOS 7 provides both challenge and opportunity for brands

Apple’s iOS 7 provides both challenge and opportunity for brands | marcoms | Scoop.it
Last night, Apple CEO Tim Cook addressed the gathered masses at the WWDC event where he announced the imminent release of iTunes Radio...
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Still world-leading innovators? You decide...

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Google's Enhanced Campaigns has "polarised" search community says Microsoft GM as Bing readies own version

Google's Enhanced Campaigns has "polarised" search community says Microsoft GM as Bing readies own version | marcoms | Scoop.it
Google's overhaul of AdWords for multi-device search, called Enhanced Campaigns, has "polarised" the search community, according to...
Steve Lodge's insight:

Adwords needs to target mobile, tablet and desktop in separate ways - but Google doesn't play ball. Can Bing steal a lead?

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28 million hours a day are spent on Twitter in UK

28 million hours a day are spent on Twitter in UK | marcoms | Scoop.it
Brits clock up 28 million hours on Twitter a day, while 24 million hours are spent on Facebook, research from first direct has found.The...
Steve Lodge's insight:

We spend many hours a week tweeting and facebooking for client but the UK stats show a nationa addicted to social media. If the basic minimum wage is £6.50, that's a wage cost minumum of £182m. So that's the investment - but what's the return?

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Twitter's New 'Cards' Include Features for Business

Twitter's New 'Cards' Include Features for Business | marcoms | Scoop.it
Users can display photos, app information and products for sale.
Steve Lodge's insight:

Twitter cards create e-marketing opportuities for a wide range of businesses.

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Top five most shocking marketing blunders - Marketing news - Marketing magazine

Top five most shocking marketing blunders - Marketing news - Marketing magazine | marcoms | Scoop.it
Top five most shocking marketing blunders marketing news. Read Top five most shocking marketing blunders and other marketing news online.
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I remember the Hoover campaign well - but can you?

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Union of French Jewish Students suing Twitter for £32 million over #unbonjuif

Union of French Jewish Students suing Twitter for £32 million over #unbonjuif | marcoms | Scoop.it
The Union of French Jewish Students (UEJF) has announced that it is suing Twitter for €38.5m (£32.8m) over its failure to comply with a...
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Reaction to Facebook's news feed redesign: what it means for marketers

Reaction to Facebook's news feed redesign: what it means for marketers | marcoms | Scoop.it
Facebook unveiled the hotly-anticipated changes to its news feed last night, focusing on reducing “clutter” and positioning itself as a ...
Steve Lodge's insight:

Great review of the new Facebook feed from a marketing perspective.

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Brands on alert: six things you need to know about draconian new EU data rules - Marketing news - Marketing magazine

Brands on alert: six things you need to know about draconian new EU data rules - Marketing news - Marketing magazine | marcoms | Scoop.it
Brands on alert: six things you need to know about draconian new EU data rules marketing news. Read Brands on alert: six things you need to know about draconian new EU data rules and other marketing news online.
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European brands face marketing limitations due to online privacy rights.

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Twitter announces closure of TweetDeck apps

Twitter announces closure of  TweetDeck apps | marcoms | Scoop.it
Twitter has announced that it is discontinuing TweetDeck AIR, TweetDeck for Android and TweetDeck for iPhone, as well as discontinuing...
Steve Lodge's insight:

As the relentless move to cloud continues, what do you think about Tweetdeck apps being discontinued? We love Tweetdeck on our Macs. Not sure we want to go to the cloud... and this may affect our annual schedule of tweets, too.

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