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Bayern Munique: A junção do sucesso económico e desportivo

Bayern Munique: A junção do sucesso económico e desportivo | Marcas do Futebol | Scoop.it
Mais do que o Barcelona, o Bayern de Munique é o clube do momento na Europa. A chegada de Pep Guardiola e a fantástica época realizada com Jupp Heynckes trouxeram ao clube bávaro e ao futebol alemão outras atenções.
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Bancadas vazias: O cenário negro do futebol português

Bancadas vazias: O cenário negro do futebol português | Marcas do Futebol | Scoop.it
Na última quarta-feira ficámos a saber que o campeonato português não se encontra entre as 20 ligas nacionais que levam mais gente aos estádios.
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Barcelona: O plano especial para Neymar

Barcelona: O plano especial para Neymar | Marcas do Futebol | Scoop.it
Os jogadores de futebol são seres especiais, disso não há dúvidas. Relembro uma frase de Vítor Baía num congresso sobre a modalidade. Dizia o ex-guardião do FC Porto: "Não estava preparado para o f...
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Chelsea: José Mourinho também tem um desafio de reputação

Chelsea: José Mourinho também tem um desafio de reputação | Marcas do Futebol | Scoop.it
A temporada que acabou não foi fácil para José Mourinho. O treinador português foi atacado como nunca e teve a pior época da sua muito bem-sucedida carreira.
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Branding: Myths, Truths and the Grace of Connection

Branding: Myths, Truths and the Grace of Connection | Marcas do Futebol | Scoop.it
Author and marketing consultant Lynn Serafinn discusses common misunderstandings about branding, and shows 4 key relationships to help businesses get it right.
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Comment la réplique d’un avion s’est retrouvée au-dessus d'une caméra aérienne de France Télévisions à Roland-Garros

Comment la réplique d’un avion s’est retrouvée au-dessus d'une caméra aérienne de France Télévisions à Roland-Garros | Marcas do Futebol | Scoop.it
Pour les amateurs de sports et de télévision, la réplique de l’A380 d’Emirates airlines située au-dessus de la spidercam de France Télévisions...
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Jamor e San Mamés: O peso dos míticos estádios

Jamor e San Mamés: O peso dos míticos estádios | Marcas do Futebol | Scoop.it
Este domingo, o futebol ibérico viverá alguns momentos especiais. Em Portugal joga-se a final da Taça de Portugal, no Estádio Nacional. Em Espanha disputa-se a penúltima jornada de um campeonato já entregue, mas com alguns lugares ainda por decidir.
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THE FIVE ACTS OF BRAND STORYTELLING | Blogs

THE FIVE ACTS OF BRAND STORYTELLING | Blogs | Marcas do Futebol | Scoop.it
There has been a lot of discussion in the branded content community since Jaguar launched the full-length version of its short film Desire.

Via Brock N. Meeks
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Brock N. Meeks's curator insight, May 22, 2013 9:35 AM

Any story.  Your story.  My story.  The President's and the United States of America story all have five acts.  That's it, just five.  This article lays out what each of those five acts is.

 

Meeks out...

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Brand Thinking: Seth Godin, Malcolm Gladwell, Dan Pink, and Other Mavens on How and Why We Define Ourselves Through Stuff

Brand Thinking: Seth Godin, Malcolm Gladwell, Dan Pink, and Other Mavens on How and Why We Define Ourselves Through Stuff | Marcas do Futebol | Scoop.it
"The modern version of introspection is the sum total of all those highly individualized choices that we make about the material content of (RT @komiska: we are stupid @brainpicker "We are living in a world with over one hundred brands of bottled ...
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Now Manchester United champions of the money league too

Now Manchester United champions of the money league too | Marcas do Futebol | Scoop.it
Manchester United have received more than £60m in TV and prize for the 2012-13 season.
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Mancini em gestão de crise e de reputação

Mancini em gestão de crise e de reputação | Marcas do Futebol | Scoop.it
Roberto Mancini perdeu a guerra de egos no Manchester City. Ainda assim, o técnico italiano reclamou para si feitos importantes, chegando mesmo a afirmar-se como o melhor treinador de Inglaterra. S...
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7 Questions for Creating Content That Actually Matters | Business 2 Community

7 Questions for Creating Content That Actually Matters | Business 2 Community | Marcas do Futebol | Scoop.it

This is not a blog post about writing. This is a blog post about creation. Creating content that actually matters. If you’re writing to increase conversion rates, then, yes, SEO matters. Proper grammar matters. Page layout matters. Verbal flourish might matter. But those are all details – aspects of content writing that come only after you’ve answered the more fundamental questions. Whether you’re developing a content strategy for the first time or you’ve been writing to increase those conversion rates for years, it’s time to touch on some fundamentals. Before whipping up that next blog post, ask yourself these seven questions, and start creating content that actually impacts your audience!...


Via Jeff Domansky
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Yu Ji's curator insight, May 16, 2013 6:07 AM

Very interesting post. Teaching you how to create rather than write the content.  Also, these strategies of developing a content contibute both to the fundamentals and the specific conversation rate increase.

Jeff Domansky's curator insight, May 16, 2013 2:57 PM

Seven great questions that will help PR and marketing create content that means something to readers.

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Estudo de Branding Rio 2016 | Bons Tutoriais

Estudo de Branding Rio 2016 | Bons Tutoriais | Marcas do Futebol | Scoop.it
Para você entender um pouco mais sobre o processo de criação de marcas e todo o projeto que tem por trás de um (Pode até parecer mas não é) um simples.
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The Bundesliga TV Rights and their Place in Europe

The Bundesliga TV Rights and their Place in Europe | Marcas do Futebol | Scoop.it
Tweet TweetIt was a beautiful day for the Bundesliga (BL), back in autumn. Christian Seifert, chief executive of the DFL (Deutsche Fußball Liga), Karl Heinz Rummenigge and other figures of power in...
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PSG: Como enfraquecer um treinador antes de o ter contratado

PSG: Como enfraquecer um treinador antes de o ter contratado | Marcas do Futebol | Scoop.it
Este fim de época tem tido no Paris Saint-Germain um dos pontos de maior noticiabilidade.
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Three Tips for Effective Content Marketing

Three Tips for Effective Content Marketing | Marcas do Futebol | Scoop.it

Guest blogging is still as effective a tool as any to generate visibility and awareness for your brand website and it’s also a slow, yet efficient method to position your brand in comparison to the competition. However, it’s important to remember that you will want the best content to be uploaded to your very own website. In other words, don’t waste your copywriter’s talents on blog posts for other sites. While these may contain valuable links for your back linking profile and will help boost your writers’ authorship prowess, nothing will generate more of a buzz than good, potentially viral content on your very own site. As all top social media marketing agencies know, nowadays it’s becoming easier than ever to get the ball rolling in terms of virality – and it’s all thanks to social media. It’s almost free and it allows you to target your audience through increasingly refined methods. It’s also an excellent venue for potential client support issues that may arise, departing from a particular piece of content....


Via Jeff Domansky
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Alison D. Gilbert's curator insight, June 11, 2013 4:48 PM

All bloggers want to provide relevant value and have their work go viral.

Alison D. Gilbert's comment, June 11, 2013 4:48 PM
I agree about the graphic.
Ali Anani's curator insight, June 12, 2013 12:13 AM

Relevance is the sweet zone between your interests and readers' interest

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Os clubes como criadores de conteúdos

Os clubes como criadores de conteúdos | Marcas do Futebol | Scoop.it
É já um lugar-comum afirmar que a comunicação é hoje um espaço mais preenchido. As organizações e personalidades que comunicam são cada em maior número, assumindo, frequentemente, uma natureza híbr...
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The 5 Social Media Metrics Your CEO Actually Cares About

The 5 Social Media Metrics Your CEO Actually Cares About | Marcas do Futebol | Scoop.it

Social media vanity metrics abound, we can all agree. Here are the metrics your CEO actually wants to see.... He's also a data guy. An MIT alum and lecturer, Brian knows how to separate useful data from vanity metrics, and he's quick to let you know what truly counts as an indicator of how our company is faring at delivering on its promise. While we proudly think of Brian as a unique leader, this laser focus on measuring the right metrics is something I'd wager he shares with CEOs across the board. And when it comes to social media, in particular, vanity metrics abound. So here are some social media metrics that actually matter to our CEO --- and likely yours, too! ...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 30, 2013 2:10 PM

A good snapshot of ocial media metrics your CEO actually wants to see. Recommended reading for marketers, PR and content marketing pros.

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Bayern de Munique é a marca mais valiosa do futebol mundial

Bayern de Munique é a marca mais valiosa do futebol mundial | Marcas do Futebol | Scoop.it
O Bayern de Munique destronou o Manchester United como marca mais valiosa do futebol mundial. Segundo os dados do relatório da BrandFinance, o clube bávaro está avaliado em 660 milhões de euros, já...

Via David Carvalho
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David Carvalho's curator insight, May 30, 2013 5:25 AM

O Bayern de Munique destronou o Manchester United como marca mais valiosa do futebol mundial

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Qual o lugar do Espanyol na Barcelona blaugrana?

Qual o lugar do Espanyol na Barcelona blaugrana? | Marcas do Futebol | Scoop.it
O último jogo do campeonato espanhol proporcionará um dérbi de Barcelona. O Espanyol recebe o novo campeão de Espanha e os últimos dias têm sido marcados por uma polémica interessante. Como é evide...
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Bundesliga, les recettes du succès

Bundesliga, les recettes du succès | Marcas do Futebol | Scoop.it
Pour la première fois de son histoire, le football allemand a placé deux de ses clubs en finale de la Ligue des champions. Au moment même où la Bundesliga affiche des résultats économiques record.
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España exportó 432 jugadores y 120 técnicos en el último año | Liga BBVA | AS.com

España exportó 432 jugadores y 120 técnicos en el último año | Liga BBVA | AS.com | Marcas do Futebol | Scoop.it
La Fundación Marcet ha realizado un estudio para cuantificar todos los profesionales que nuestro fútbol ha exportado. Guardiola, otro más.
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Branding Strategy Insider | The Rising Value Of Brands In The Digital Age

Branding Strategy Insider | The Rising Value Of Brands In The Digital Age | Marcas do Futebol | Scoop.it
Many believe that brands will become less important as digital technology marches onward. They will surely be disappointed. In fact, it is likely that branding will become more important in the digital age.
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David Beckham: What did he do, really, for American soccer?

David Beckham: What did he do, really, for American soccer ...: From Yahoo! News: When soccer star David Beckh... http://t.co/sxMSnuEknz
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When Did Social Media Lose Its Way?

When Did Social Media Lose Its Way? | Marcas do Futebol | Scoop.it

Social Media - In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way ...


Via Jeff Domansky
Pedro Moura's insight:

Para pensar sobre os usos das redes sociais.

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Salmajane's curator insight, May 15, 2013 11:38 AM

Companies seem to always end up ruining the personal touch and authenticity of the internet with their zombified fake posts and webpages. Have you also noticed that more and more people who respond to certain blogs do so for the social media value of it to their business rather than to truly share and connect.  I often think about that when I respond to a post, am I adding value with this post? On the other hand, it's probably helpful to the blogger for there to be many comments in terms of SEO and third party validation. When people see a lot of comments, the blog post tends to appear more interesting and may prompt more people to then read it.  

Jeff Domansky's curator insight, May 15, 2013 3:47 PM

This was a really thoughtful post or anyone new to social media or veterans of social media to want a fresh point of view.